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If you like to spend time in the kitchen, you know that it’s important to understand what you’re making before you gather your ingredients and begin cooking. The recipe for making Buffalo wings is quite different than the one for chocolate cake.

In other words, you must understand the form of what you’re making in order to create it simply and successfully.

My guest today is Janet McHenry, and she is here to help us learn how to use this simple principle of studying the form for your writing. She is a national speaker and the author of 25 books, with six of those on prayer, including the bestselling PrayerWalk and her newest, The Complete Guide to the Prayers of Jesus.

Janet has written in a variety of genres: Christian living, gift books, Bible studies, devotionals, as well as children's board books, first chapter books, girls' mysteries, and a cozy mystery for adults. She is an expert on “studying the form” and can easily shift from one kind of writing to another.

In this conversation, we dive into this concept, why it’s so important for writers, and how to start applying it to your writing today.

Make sure to check out her website at https://www.janetmchenry.com, where you can also grab her free ebook, Prayer Helps—Scripture-based Prayers When You Don't Know How to Pray.

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One of the most important jobs we have as authors is marketing our books. I know most of us would rather hide out in our offices and avoid the challenge of putting ourselves out there, but marketing is a core part of serving your audience well and building your author business.

My guest today is Susan Neal, and she’s going to share a strategy that can help you sell one thousand books in three months.

Susan has a master's in health science and an MBA. She lives her life with a passion to help others improve their health. After suffering a health crisis, she became an author and health coach to provide others with the tools they needed to heal their bodies and reclaim their ideal weight.

Her award-winning #1 Amazon bestseller is 7 Steps to Get Off Sugar and Carbohydrates. The third book in her Healthy Living Series, Healthy Living Journal, won the Golden Scrolls award “2019 Best Inspirational Gift Book.” Her newest release, Solving the Gluten Puzzle, helps many determine if they have a gluten-related disorder and how to treat it.

Susan has been featured in many media outlets including The Bridges TV show, Christian Broadcasting Network (CBN), Charisma magazine, and numerous podcasts and radio shows. You can learn more about Susan and find all her books at SusanUNeal.com.

In this interview, Susan shares specific strategies she’s used to sell books. Best of all, she talks about the importance of having a marketing plan in place. You will want to take notes because Susan will give you tons of clear, actionable advice for marketing and selling your books.

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