Will Ventures is an early-stage venture capital firm built on the belief that sports are more than entertainment—they’re a launchpad for transformative consumer brands, emerging technologies, and cultural movements. With a hands-on approach and a powerful network of athletes, operators, and technologists, Will Ventures invests where passion meets performance.

Aaron Miller is an Investor at Will Ventures, focused on sourcing deals, evaluating opportunities, and supporting portfolio growth at the intersection of sports, media, health, and consumer. Before joining the team, Aaron held roles across some of the most influential organizations shaping global entertainment—from strategy at Netflix to business development at Manticore Games, and LATAM partnerships at the NBA. He also advised global brands during his time at Endeavor and earned his MBA from Stanford GSB after graduating from Harvard.

Chapters:

02:44 – Aaron’s Journey into Sports and Venture Capital

05:26 – Overview of Will Ventures and Investment Focus

08:18 – Emerging Leagues and Investment Strategies

10:50 – Evaluating Founders and Opportunities

12:37 – The Rise of Creator-Led Brands in Sports

15:17 – Youth Sports: Trends and Investment Opportunities 18:04 – International Expansion and Future Outlook

20:50 – Closing Thoughts and Resources

Aaron Miller:

🏠 Website: https://willventures.com/

💼 LinkedIn: https://www.linkedin.com/in/aaron-miller-0ba47a78

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

PressBox is redefining how sports organizations connect with fans—automating the creation of highly-personalized, sponsorable content across platforms. Born from the minds of former Bleacher Report engineers, the platform enables leagues to engage the Gen-Z audience by leaning into the athletes, creators, and cultural moments they care about most.

Brian Hough, Co-Founder & CEO, is a seasoned tech executive with roots at Bleacher Report and Turner Sports. With a proven track record in scaling high-growth teams and revenue-driving media platforms, Brian shares how PressBox is transforming content workflows, fueling personalization at scale, and creating new value for leagues and sponsors alike.

Chapters

01:02 – The Evolution of Media Technology in Sports

05:09 – Shifts in Media Business Models

07:48 – Expanding Beyond Sports: Future Aspirations

10:44 – Real-Time Content Creation and Broadcasting

15:44 – The Value Proposition of PressBox

Brian Hough:🏠 Website: https://pressbox.studio/💼 LinkedIn: https://www.linkedin.com/in/brhough/Andrew Petcash🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

ShotTracker is redefining how basketball is measured, experienced, and understood. Through a powerful combination of sensors and software, the platform delivers real-time stats on every shot, pass, and possession—helping coaches, players, scouts, and broadcasters make smarter decisions, faster. From youth gyms to elite programs, ShotTracker is building the future of in-game analytics and competitive intelligence.At the helm is Davyeon Ross, a seasoned tech entrepreneur who’s raised over $40M and led innovations across sports and enterprise software. With a deep understanding of product development, go-to-market execution, and strategic partnerships, Davyeon’s leadership has brought ShotTracker to the global stage—including deals with Spalding, Nike, and a legendary alliance with Magic Johnson. In this conversation, he shares what it takes to build lasting sports tech, the role of AI in player development, and how he’s thinking about the next frontier beyond basketball.Chapters: 03:00 – The Evolution of ShotTracker: From Concept to Product Suite06:05 – Navigating Challenges During the Pandemic08:52 – The Role of AI in Sports Technology12:01 – Future Aspirations: Expanding Beyond Basketball19:14 – Navigating Market Turbulence in Sports22:31 – Rebranding and Educating the Market27:49 – Leveraging AI for Player Development32:57 – The Magic Johnson Connection and Strategic Partnerships

Davyeon Ross🏠 Website: https://shottracker.com/🔗 LinkedIn: https://www.linkedin.com/in/davyeonrossScott Garber: 🏠 Website: https://profluence.com🔗 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Tyton Partners is the leading advisory firm focused exclusively on the rapidly evolving Global Knowledge Sector. With a unique blend of investment bankers, strategy consultants, and sector operators, Tyton delivers actionable insights and strategic guidance to companies and investors shaping the future of education, human capital, and talent development—including the growing convergence with sports.Brian Feeney, Director at Tyton, brings deep expertise from previous roles at ESPN and Macquarie Capital, along with firsthand experience as an All-American lacrosse player at the University of Pennsylvania. His background bridges media, finance, and athletics—making him uniquely equipped to advise founders and operators at the intersection of sports, education, and innovation.

Chapters

01:33 – Brian Feeney's Background and Tyton Partners

07:51 – Tyton's Focus on Education and Sports

08:40 – The Intersection of Sports and Education

13:44 – Building Relationships with Founders

18:00 – Emerging Trends in Sports Academies

21:30 – The Role of Parents in Youth Sports

24:22 – Emerging Leagues and Educational Opportunities

25:52 – Common Oversights of Founders

29:27 – Transformations in College Sports

33:00 – Balancing Responsibility and Innovation

35:21 – The Future of Sports, Technology, and Education

39:29 – Navigating the School System for Sports Tech

44:47 – Closing Thoughts and Community Engagement

Brian Feeney:

🏠 Website: https://tytonpartners.com/

🔗 LinkedIn: https://www.linkedin.com/in/brian-feeney/

Scott Garber:

🏠 Website: https://profluence.com

🔗 LinkedIn: https://www.linkedin.com/in/sgarber40/

FanStake is reshaping the future of college sports by empowering fans and supporting athletes through a transparent, risk-free NIL model. Led by Greg Glass—whose background spans startup leadership, SaaS innovation, and community-building—FanStake offers a platform that allows fans to fund athletes directly, without compromising education or compliance.Born from a passion for fairness in sports, FanStake is tackling systemic issues like inequity in athlete compensation and instability in college careers. With a mission to make college sports more engaging for fans and more sustainable for programs of all sizes, FanStake is a new-age NIL solution driven by values: protect the athlete, protect the team, empower the fan.Backed by Greg’s experience scaling ventures like Homebound, LinkedIn, and Qwill, FanStake is helping redefine what the future of athlete empowerment and fan influence can look like.

Chapters:

01:04 – Building the founding team and early vision

03:50 – How FanStake works: transparency meets NIL

07:18 – Fundraising in a shifting market

11:26 – Fan-first business model explained

15:04 – Building stronger fan-athlete connections

18:02 – Navigating NCAA uncertainty

21:58 – What’s next for NIL and college sports

25:39 – Why financial literacy matters more than ever

27:57 – Greg’s predictions for the future of NIL

Greg Glass:

🏠 Website: https://fanstake.com/welcome

🔗 LinkedIn: https://www.linkedin.com/in/gregoryglass/

Andrew Petcash

🏠 Website: https://profluence.com

🐦 Twitter: https://twitter.com/andrewpetcash

🔗 LinkedIn: https://www.linkedin.com/in/andrewpetcash

📺 Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

TheLinkU emerged in 2022 to guide colleges and athletes through the fast‑moving Name, Image & Likeness era. Built by Austin Elrod—whose background spans sports administration, operations, and sales—and co‑founder Troy Kyle, the SaaS platform handles compliance, marketing, and delayed‑payment services that help more than 1,100 athletes manage earnings responsibly. Partnerships with programs from Houston to UCLA highlight rapid traction, and the recent disbursement of $400 k in safeguarded NIL funds underscores a mission to “Champion Integrity in Every Play.”Core values drive every product decision: protect the athlete, protect the university, protect the sponsor. TheLinkU delivers turnkey financial‑literacy tools, NCAA‑compliant workflows, and real‑time reporting so athletic departments stay ahead of regulation while athletes build lasting legacies.Chapters: 02:41 – Navigating the Sports Industry: Insights and Challenges05:29 – The Evolution of LinkU: Services and Offerings08:10 – Preparing for Revenue Sharing: Insights and Strategies10:44 – Morgan Stanley Partnership: Financial Literacy for Athletes13:26 – The Impact of Revenue Sharing on College Athletics16:14 – Future of College Sports: Trends and Predictions18:49 – Focus on Female and Olympic Sports21:34 – Conclusion and Future Outlook

Phoenix Capital Ventures (PCV) is an early-stage venture capital firm investing in the future of sports, gaming, human performance, and immersive media. The firm partners with bold founders at the earliest stages, backing those obsessed with solving real problems in and around the sports ecosystem.Adam Lewites is Managing Director at PCV. He began his career as a college basketball coach before entering the startup world as a founding team member at Insightpool. Adam later helped scale several Atlanta-based startups and played a key role in launching Endeavor Atlanta, a global network supporting high-impact entrepreneurs. Today, he combines his deep operational experience with a passion for sports innovation to help founders build category-defining companies.

Chapters:

(02:17) The Journey from Founder to Investor

(04:39) Understanding the Founder-Investor Dynamic

(07:13) The Importance of Founder Obsession

(09:55) Optimism in Sports Investment

(12:31) Phoenix Capital Ventures: Investment Strategy

(14:49) Navigating Dilution and Pro Rata Rights

(17:01) Current Trends in Sports and Entertainment

(19:18) The Future of Sports and Technology

(21:41) Prosumer Trends in Sports

(24:12) Conclusion and Future Outlook

Adam Lewites:

🏠 Website: https://pcv.fund/

💼 LinkedIn: https://www.linkedin.com/in/adam-lewites-70482253/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

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Angella Goran is a lifelong athlete, former professional cyclist, and visionary behind The Power Hour — a global movement to get millions of people moving at the exact same time in a unified, measurable act of wellness. What started as a personal legacy project in honor of her father has grown into an international initiative backed by Strava, Snap Fitness, and Allegiant Stadium, aiming to break a Guinness World Record while promoting physical, mental, and financial wellbeing across the globe.With a deep background in sport, entrepreneurship, and social impact, Angella is setting a new standard for how we activate communities through movement. The Power Hour is about more than just fitness — it’s about collective energy, equitable access, and creating a ripple effect of health that touches every corner of society.

Chapters:

00:00 Introduction to Angella Goran and Power Hour

02:47 The Genesis of Power Hour

05:37 Participation and Global Impact

08:41 Goals and Vision for Power Hour

11:26 Final Thoughts and Call to Action

Angella Goran:

🏠Website: https://www.tapango.com/

💼LinkedIn: https://www.linkedin.com/in/angella-g-b382369/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

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Relay Ventures is an early-stage venture capital firm backing exceptional founders at the intersection of SportsTech, gaming, and media. With deep roots across North America, Relay brings a hands-on approach that goes beyond capital—supporting entrepreneurs with strategic networks, operational expertise, and industry insight.

As a co-founder of the firm, John Albright focuses exclusively on the evolution of sports and its adjacent markets, including athlete performance, fan engagement, and digital media. From emerging leagues to transformative technologies, he shares perspectives on what’s driving the next era of innovation and how Relay Ventures evaluates founders, markets, and long-term opportunities.
03:04 Investment Strategies in Early-Stage Sports Tech
06:02 Evaluating Founders and Market Potential
09:01 The Donut of Sports: Connecting Teams and Solutions
11:48 Emerging Sports and Revenue Generation
14:50 Concerns in the Sports Investment Landscape
20:00 The Future of Sports Investments and Player 12
26:45 Closing Thoughts and Opportunities

John Albright🏠 Website:⁠ https://relay.vc/💼 LinkedIn:⁠ https://www.linkedin.com/in/johnlalbright/Andrew Petcash:🏠 Website:⁠ https://profluence.com⁠🐣 Twitter:⁠ https://twitter.com/andrewpetcash⁠💼 LinkedIn:⁠ https://www.linkedin.com/in/andrewpetcash/⁠

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Steve Delsohn is the founder of Delsohn Strategies, a boutique communications firm helping top executives and founders secure impactful national media exposure. With a background as a Peabody Award–winning investigative reporter at ESPN’s Outside the Lines, Delsohn brings decades of experience in journalism, authorship, and documentary storytelling to the world of strategic PR.

Having written 12 books and produced content for 30 for 30 and the History Channel, Delsohn now works behind the scenes to craft compelling narratives, elevate personal brands, and pitch stories that resonate. His firm specializes in positioning leaders at the intersection of sports, business, and media—helping them authentically connect with the audiences that matter most.

Chapter:
02:58 Transition from Journalism to PR
06:01 The Role of Media Coverage in PR
08:53 Building Personal Brands for Founders
12:06 The Importance of Authenticity in Interviews
15:09 Criteria for Successful PR Engagements
17:58 Crafting Effective Media Pitches
20:58 Current Trends in Sports and Sports Tech
24:01 Emerging Leagues and Youth Sports
26:58 Closing Thoughts and Contact Information