Legacy25 is a newly launched private investment initiative transforming the U.S. college sports ecosystem. Backed by family-office capital and led by an elite group of professional athletes, Legacy25’s mission is to help shape the ongoing evolution of collegiate athletics — building a new legacy in the very system that launched their careers. Managed in partnership with Chiron Sports Group, the platform provides both strategic support and financial firepower to help institutions and businesses thrive in the next era of college sports.

At the helm of this new movement are Brian Hoyer, former NFL quarterback, and Leo Rifkind, founder of Chiron Sports Group. Together, they share how Legacy25 is creating a dual investment platform: “Gold Miners” — bespoke capital solutions for colleges and conferences, and “Picks & Shovels” — equity investments in the tools, technology, and services fueling college sports monetization. Their goal? To unlock synergies across the $13B+ industry and empower all stakeholders — from universities to athletes — to benefit from its transformation.

In this episode, Brian and Leo dive deep into the strategy behind Legacy25, how private capital is reshaping the NCAA landscape, and what the future holds for athlete-driven investing. It’s a conversation about innovation, opportunity, and the business of building a lasting legacy in college sports.

Podcast Chapters:

• 03:22 Brian Hoyer’s Journey from Athlete to Investor
• 06:18 The Strategy Behind Legacy25: Gold Miners & Picks and Shovels
• 10:45 How Chiron Sports Group Powers Growth in Sports Businesses
• 14:38 The $13B Opportunity in College Athletics
• 18:02 Athlete-Led Investment and NIL Evolution
• 22:47 Future Outlook: The Business of College Sports

Todd Smith is the President and CEO of the Sports & Fitness Industry Association (SFIA) — the leading global trade association for sports and fitness manufacturers, retailers, and marketers. SFIA stands as the #1 source for industry research, advocacy, and thought leadership, driving growth and participation across the global sports ecosystem. Through its data insights and policy influence, SFIA champions innovation, accessibility, and vitality within sports and fitness communities worldwide.As a seasoned executive, Todd brings extensive experience across business development, partnerships, sponsorship and media sales, government affairs, and marketing strategy. His leadership spans multiple sectors — including sports, entertainment, non-profit, and government — where he has consistently built high-performing teams and executed initiatives that connect brands, athletes, and communities. At SFIA, he leads the charge in shaping industry strategy, expanding partnerships, and promoting participation at every level of play.An interesting fact: beyond the boardroom, Todd is deeply passionate about the power of sports to inspire healthier, more connected lives — a belief rooted in his own lifelong involvement as both an athlete and advocate for youth sports access.Podcast Chapters: 03:03 Participation Trends in Sports and Fitness 05:52 The Role of External Events in Driving Participation 09:06 The Future of Sports Participation 11:58 Todd's Role and Responsibilities at SFIA 15:08 Advocacy and Initiatives for Youth Sports 18:06 Impact of Tariffs on Sports Equipment 20:51 Accessibility and Facilities for Youth Sports 24:01 Global Perspectives on Sports Development 26:50 Conclusion and Future Outlook

Todd Smith:🏠 Website: https://sfia.org/

💼 LinkedIn: https://www.linkedin.com/in/toddjsmith8/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

Matt Lederer is the Vice President of Brand Partnerships & Engagement at Comcast, where he leads the strategy and execution behind a $90 million portfolio of partnerships that bring the Xfinity brand to life across sports, entertainment, gaming, and music. With over 20 years of experience in brand and experiential marketing, Matt has positioned Comcast at the center of culture and innovation—connecting technology with passion. Under his leadership, Comcast has developed one of the most dynamic partnership ecosystems in the industry, managing more than 8,000 events each year through its national Events Center of Excellence.

Throughout his career, Matt has led high-impact collaborations with some of the world’s biggest names and properties—spanning NASCAR, the NBA & WNBA, Team USA, and Unrivaled, as well as partnerships with Taylor Swift, Katy Perry, FaZe Clan, and AEG. His data-driven approach has transformed Comcast’s sponsorship model, producing a 200%+ marketing payback and setting new benchmarks for brand engagement.

An interesting fact: Matt began his career as a grassroots marketer before scaling to oversee Comcast’s entire national partnership strategy. His journey from field marketing to leading a global entertainment and sports portfolio reflects his unique ability to blend creativity with analytics, ensuring every fan experience delivers both emotion and measurable value.

Podcast Chapters:

02:53 Navigating Partnerships in Sports and Technology

05:52 Evaluating New Partnerships and Audience Engagement

09:00 The Role of Data in Partnership Decisions

12:00 Adapting to New Sports Trends and Experiences

14:59 The Evolution of Sponsorships and Athlete Engagement

17:58 The Future of Media Consumption and Live Experiences

20:59 The Impact of AI on Sports Sponsorships

24:02 Looking Ahead: Major Events and Consumer Behavior

Matt Lederer: 🏠 Website: comcastcorporation.com

💼 LinkedIn: https://www.linkedin.com/in/matthewjlederer/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Daniel J. McClory is an international investor, investment banker, and venture philanthropist with decades of experience leading equity capital markets and M&A transactions across the globe. As Founder, CEO, and Chairman of Boustead & Company, Dan has built a global financial powerhouse with a presence spanning Singapore, the UK, Switzerland, Mauritius, Monaco, and Latin America. His work has helped companies list on major exchanges including NASDAQ, NYSE, and the London Stock Exchange — earning industry recognition with multiple “Deal of the Year” awards.Beyond finance, Dan brings a philanthropic vision to his work, serving on the boards of the USA Track & Field Foundation, Alder Foundation, and other organizations bridging sports, capital, and social impact. His listing of the world’s first foreign-funded, venture philanthropy-backed IPO on Brazil’s Bovespa Social Stock Exchange stands as a landmark in blending business with purpose.In this conversation, Dan shares insights into global finance, the evolution of SPACs, and the intersection of sports, investment, and culture — revealing how innovative funding models and bold leadership continue to shape the future of international business.

Podcast Chapters:

01:01 The Formation and Strategy of Brera

04:51 Going Public: The Advantages of IPOs

09:02 SPACs vs. Traditional IPOs

12:06 The Future of Brera and Soulmate

16:24 Understanding the Crypto and Sports Connection

22:36 Cultural Perspectives on Risk in Business

26:42 Emerging Trends in Sports and Investment

Dan McClory:

🏠 Website: https://www.boustead1828.com/

💼 LinkedIn: https://www.linkedin.com/in/dan-mcclory/

Andrew Petcash:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Greg Hoffman is the founder of the brand advisory group Modern Arena, the former Chief Marketing Officer of Nike, and the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike.

Now, Greg introduces Beyond Your Limits — a first-of-its-kind, seven-week masterclass created in partnership with the Business of Creativity. Designed for modern athletes, it's designed to help them build a powerful personal brand alongside their playing career.

Beyond Your Limits empowers athletes to express who they are, shape their story on their own terms, and unlock opportunities that extend far beyond the game.

Own your story. Own your future.

Chapter:

01:27 The Evolution of Athletes and Branding

05:06 Understanding Creativity in Branding

07:50 Building a Brand with Depth and Substance

11:25 Resources Behind Elite Athlete Branding

15:53 Introducing Beyond Your Limits

22:18 The Importance of Brand Evolution

26:35 Empowering Athletes and Organizations

31:17 Conclusion and Call to Action

Greg Hoffman:

🏠 Website: https://beyondyourlimitscourse.com/

💼 LinkedIn: https://www.linkedin.com/in/greg-hoffman-1b196a25/

Scott Garber:

🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Mathew D. Focht is the Founding Managing Partner of EMERGING, a growth equity and concept development firm helping best-in-class restaurant and entertainment operators scale nationally. With over 25 years of experience, Mathew has worked with hundreds of restaurant and entertainment founders and CEOs, guiding early-stage concepts and technology investments from inception to national recognition.

Mathew is the founder of EMERGING, Emerging Concepts, Consolidated Concepts, Acutely, and FB Insights. He has created operating companies focused on capital, real estate, supply chain, technology, and cost optimization. His portfolio includes prominent concepts such as Puttshack, F1 Arcade, Flight Club, Batbox, Blue Sushi, Federales, Silverspot Cinema, Pour House, City Works, Doc B’s, The PUB, Levity Live, Improv Comedy Club, Bar Louie, Cheesecake Factory, Brio, Bravo, Blue Martini, Hyde Park Steakhouse, Lucky Strike, and Houston’s.

Prior to founding EMERGING, Mathew served as Vice President and executive at RKF Retail Property Advisors, Sierra Advisors, Pyramid Companies, and Steiner & Associates, providing leasing, marketing, and consulting services to developers and emerging chains. He holds an MBA in Finance and Real Estate and a Bachelor of Science in Civil Engineering from the University of Cincinnati.

Podcast Chapters:

02:23 The Evolution of Experiential Social Entertainment

05:15 Data-Driven Approach to Scaling Concepts

08:02 Leveraging AI and Technology in Entertainment

12:00 Licensing, Avatars, and the Future of Guest Experiences

16:10 Growth Capital and Investment Strategy

20:05 Key Success Factors: Location, Team, Corporate, Technology

24:30 Sports Entertainment Districts and Global Expansion

29:35 Advice for Founders and Emerging Operators

33:21 Conclusion and Key Takeaways

Mathew D. Focht:

🏠 Website:https://emerging.com/

💼 LinkedIn: https://www.linkedin.com/in/mathew-d-focht-89bb88b/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Christine Brown is the founder of Christine Brown & Partners, a law firm dedicated to protecting the rights of athletes, coaches, and institutions in the rapidly shifting landscape of college sports. With over thirty years of legal expertise, Christine focuses on core areas such as Title IX & gender equity, NIL disputes, athlete rights & advocacy, coaching employment issues, scholarship & financial aid, eligibility & compliance, and injury compensation & health coverage. Her firm is known for combining legal acumen with deep empathy, striving to “give clients clarity, confidence, and strength” in high-stakes disputes.

Christine explains the evolution and current challenges of Title IX, the impact of recent NCAA reforms, and how the world of college athletics is adapting to changes in NIL and professionalization. You’ll hear her take on unintended consequences for women’s and Olympic sports, legal blind spots for athletes and coaches, and why she believes we need federal oversight in place of the current NCAA structure. Christine has achieved a 90% win rate in cases against some of the largest colleges and universities while operating in one of the most complex and contentious areas of law

Chapters:

02:40 Christine Brown's Journey in Sports Law

05:09 The Effectiveness and Challenges of Title IX

07:52 Unintended Consequences of Recent NCAA Changes

10:24 Emerging Sports and Opportunities for Women

13:11 Blind Spots in NIL Understanding

15:28 The Need for Federal Oversight in College Sports

18:24 Proactive Steps for Athletes and Coaches

20:40 Staying Relevant in a Changing Sports Landscape

23:17 Embracing Opportunities in Sports

Christine Brown: 🏠 Website: https://www.christinebrownsportslaw.com/💼 LinkedIn: https://www.linkedin.com/in/christine-donahue-brown-a63530131/Scott Garber:🏠 Website: https://profluence.com

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for watching! Hit the “subscribe” button to stay updated on new podcasts.

Peter Frintzilas is the Chief Executive Officer of TeamSnap. TeamSnap is the leading technology platform transforming how youth sports are organized, managed, and experienced. Serving millions of athletes, parents, coaches, and administrators worldwide, TeamSnap has become the go-to solution for simplifying scheduling, communication, registration, and payments in sports. By combining technology with community, the platform empowers organizations to focus less on logistics and more on what really matters—creating meaningful sports experiences.With more than 20 years of experience in technology, innovation, and leadership, Peter has a proven track record of scaling organizations and building strong teams. His background spans corporate strategy, product development, M&A, and go-to-market execution across disruptive technologies like cloud, mobile, data analytics, and AI. Now leading TeamSnap, Peter is driving the company’s vision to strengthen the youth sports ecosystem while creating value for players, families, and communities.Beyond his role as CEO, he’s also an active investor and advisor, passionate about mentoring entrepreneurs and supporting innovative companies. His career reflects a consistent theme—leveraging technology to enhance human connection, whether in business ecosystems or youth sports communities. This unique perspective makes him not just a tech leader, but also a champion of using innovation to create lasting social impact.

Chapters:

02:31 The Growth of Youth Sports Tech

05:07 Consolidation in the Sports Tech Industry

08:29 Programming and Technology Interplay

10:23 International Opportunities in Youth Sports

16:08 Investment Strategies in Youth Sports Tech

19:43 The Future of Youth Sports and Community Impact

Peter Frintzilas:

🏠 Website: https://www.teamsnap.com/

💼 LinkedIn: https://www.linkedin.com/in/peterfrintzilas/

Andrew Petcash:

🏠 Website: https://profluence.com

🐣 Twitter: https://twitter.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Omer Atesmen is a serial entrepreneur and the CEO of Snow League, a professional league reimagining snowboarding and free skiing for a global audience. After successful ventures in robotics and ad tech, Omer partnered with Shaun White to launch the league, combining deep business expertise with a passion for action sports. With equal prize money for men and women, innovative competition formats, and a vision to capture the energy of winter sports on a worldwide scale, Snow League is setting out to become the premier platform for athletes, fans, and brands.

In this episode, Omer dives into the origin story of Snow League, the challenges of building a new sports property, and the strategy behind fundraising, media rights, and global expansion. They also discuss why storytelling, PR, and athlete engagement are critical in driving fan adoption, and how the league is learning from models like Formula 1 to build long-term cultural and commercial impact.

Podcast Chapters:

02:36 Partnering with Shaun White and the League’s Vision

05:12 Building a Sports Property from Scratch

08:47 Fundraising and Market Opportunities in Winter Sports

12:19 Equal Prize Money and Athlete-Centric Innovation

15:08 Media Rights, PR, and Global Fan Engagement

18:34 Learning from Formula 1 and Other Global Leagues

22:11 The Future of Snow League and What’s Next

Omer Atesmen: 🏠 Website: https://thesnowleague.com/💼 LinkedIn: https://www.linkedin.com/in/omer-a-5291062/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.

Connor Lim is the Founder of the International Dance League (IDL), a first-of-its-kind professional league redefining the global dance industry. Growing up in Queens, New York as a professional dancer, Connor experienced firsthand both the artistry and challenges of the dance community—a foundation that now fuels his mission to create new opportunities for dancers worldwide.

Before launching IDL, Connor co-founded and served as President of STEEZY, the leading digital platform for dance education. Over more than a decade, he scaled STEEZY into an internationally recognized brand with millions of users across 100+ countries. By partnering with top choreographers and building a global community, Connor helped shape STEEZY into the premier destination for online dance learning and a cultural force that continues to influence dancers everywhere.

With IDL, Connor is pioneering a global league modeled after Formula 1—blending elite competition with entertainment and fan engagement. Following its 2025 launch in Los Angeles, the league will expand to six countries in 2026, creating a professional structure that elevates dance to the global stage and provides sustainable career pathways for dancers. His story is one of innovation, culture, and vision—bringing artistry and athleticism together in an entirely new way.

Podcast Chapters:

02:41 The Vision Behind IDL and Dance as a Sport

05:38 Global Expansion and the Dance Landscape

08:34 Business Model and Funding Strategies

11:09 Creating a Pathway for Dancers

13:56 Current Competition Landscape in Dance

16:48 Audience Engagement and Demographics

19:35 Future Plans and Trends in Dance

22:36 Conclusion and Call to Action