The Profluence Pod 🌐

Before jumping into the founder seat, Courtney Jeffries worked for the Oakland Raiders, MSG, and was the Chief Operating Officer of Satisfi Labs. 

VRTL, Virtual, was previously known as Virtual Tables and participated in Techstars, Minnesota Twins program.  

They are the first virtual fan engagement platform that delivers a live autograph experience combining both streaming and video chat functionality. 

VRTL also have segmentation capabilities to scale the event to different tiers of fans, and full production support equipped with queue management and event execution.

Chapters:

(01:15) Rebranding to VRTL (from Virtual Tables)

(03:40) Idea for founding VRTL 

(05:40) Web3’s impact 

(06:35) Overview of VRTL 

(10:25) What is a fan? Fan engagement?

(14:25) Business model overview

(18:35) NIL thoughts 

(21:00) AR/VR integrations

(24:10) Sports x AI collision 

(26:25) Community + trends to watch

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Courtney Jeffries:

Website: https://www.vrtl.live/

LinkedIn: https://www.linkedin.com/in/courtney-jeffries-8b53571a/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

17 Sport is the world's first sports impact company, working at the intersection of sport, business, and purpose. 

As a Certified B-Corp, 17 Sport’s mission is to educate, inspire and enable all stakeholders including athletes, brands, and properties to activate their purpose through sport and deliver positive financial, social, and environmental outcomes. 

Before founding 17 Sport, Fabien ran his own sports talent agency working with elite athletes on impact initiatives including the legendary Serena Williams.

This was a unique convo focused on not just the business of sports, but the good that sports can bring to the world.

Chapters:

(01:25) Fabien’s career in sports 

(05:30) Overview of 17 Sport

(09:10) What makes a B-Corporation 

(10:40) 17 Sport x Adidas case study 

(13:50) Balancing finances and purpose 

(16:35) Social Return on Investment (SROI)

(18:00) Managing a global consulting company 

(19:45) Trends to watch in sports 

(23:00) Web3 outlook 

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Fabien Paget:

Website: https://www.17-sport.com/

LinkedIn: https://www.linkedin.com/in/fabienpaget/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

OLIVER has raised over $1M and recently entered into a partnership agreement with FC Barcelona that also included an investment from the soccer conglomerate. 

Agustin Rozadas started his professional career as a financial analyst at Accenture before building up Fligoo and then jumping into the sports technology founder seat. 

OLIVER is a wearable tracking device that uploads deep insights onto their platform through a smart GPS providing key information to optimize performance, evolve talents, and prevent injuries. 

This was an interesting conversation revolving around the evolution of wearables to moveables, the benefit of owning both the hardware and software + many other fascinating sports tech topics. 

Chapters:

(01:20) Why now is the time for sports tech

(04:40) Overview of Oliver

(06:30) FC Barcelona partnership

(10:20) Revenue model + product solutions

(12:45) Importance of data analytics

(15:45) Oliver vs. Competitors

(19:50) Wearables to Moveables 

(23:25) Applications to scouting/recruiting

(25:00) Future initiatives 

(26:20) The 2026 World Cup impact

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Agustin Rozadas:

Website: https://tryoliver.com/

LinkedIn: https://www.linkedin.com/in/agustin-rozadas-275b4328/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts. 

(01:05) Business of Athletes

(05:50) College Sports/NIL

(08:40) Sports Business

Thanks for listening today! I hope these weekly roundups keep you up to date & informed on the most important events taking place in the sports industry.

OnCore Golf is innovating unique products including their Genius golf ball that has a GPS tracking device inside its hollow-core construction. The tracking device pairs with a phone app to help find the golf ball, plus provide data such as ball velocity, spin rate, spin direction, carry, and more.

Keith Blakely is the CEO and Chairman of the InVentures Group, a hybrid consulting firm, virtual incubator, and investment firm that is located in Buffalo, NY but services companies around the world.

Before taking a more active role at OnCore Golf, Keith spent 20+ years building Advanced Refractory Technologies up until its acquisition by Tyco International. 

This was an incredible discussion around the future of golf, increased technological innovation entering sports, and OnCore’s unique business. 

Chapters:

(01:15) PGA Tour and LIV Golf merger

(04:00) OnCore Golf overview

(11:20) Mixing analytics with products

(16:00) Building a golf entertainment center

(19:30) InVentures Group

(22:45) Technologies in sports that could use disruption

(25:10) Future initiatives 

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Keith Blakely:

Website: https://www.oncoregolf.com/

LinkedIn: https://www.linkedin.com/in/keithblakely/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the “follow” button to stay up to date on new podcasts.

(00:30) Business of Athletes - tons of athlete investments to catch up on

(05:30) NIL/College Sports - interesting news coming out of the NCAA

(10:15) Sports Business - all the stories that didn't get covered because of the LIV/PGA merger taking the headlines by storm

Launched in 2017, iSport360 has raised ~$2M in capital to help youth sports coaches, players, and parents set goals, foster healthy team communication, and engage in a positive way. They also have a media arm with over 500,000 newsletter subscribers. 

Ian is a father, coach, and entrepreneur who founded 3 companies before the age of 18 and helped his family's food distribution company for over 15 years before deciding to build Isport360. 

Chapters:

(01:20) NBA Jr. Leadership Summit

(03:00) Ian’s journey 

(04:45) Problems in youth sports

(07:00) Money + NIL moving downstream

(12:00) Overview of iSport360

(16:20) Private Equity entering youth sports

(20:35) Innovations needed in amateur athletics

(24:25) AAU + Club “tier” landscape

(26:50) Specialization or not?

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Ian Goldberg:

Website: https://isport360.com/

LinkedIn: https://www.linkedin.com/in/ian-goldberg-ba99b18b/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the "follow" button to stay up to date on new podcasts.

Thaddeus Young was drafted 12th in the 2007 NBA Draft out of Georgia Tech and has made $140 million playing for the 76ers, Timberwolves, Nets, Pacers, Bulls, Spurs, and Raptors. 

Thad is a 17-year NBA veteran with a massive 300+ portfolio at Reform Ventures, his holding entity of mostly private companies and real estate.

One of the most underrated businessmen in the entire NBA, this was a great conversation on how Thaddeus Young is crushing it off the court. 

Chapters:

(01:55) 17-year NBA career

(03:50) Preparing his kids for success on & off the court

(07:50) Massive contracts + new NBA media deal

(10:30) Post-retirement business plan

(14:30) Reform Ventures creation story 

(20:00) Thad's investment criteria

(24:45) Best investments so far

(26:50) Ownership in pro teams

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Thaddeus Young:

Website: https://reformventures.com/ 

Twitter: yungsmoove21

Instagram: thad.young21

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening! Make sure to hit the "follow" button to be updated when new podcast episodes get released.

Hugo Inglis has participated in 3 Olympic games for New Zealand and is also building an exciting model around athletes + philanthropy. 

High Impact Athletes (HIA) connects world-class athletes with world-class charities, where every dollar given can do the best possible.

This was a fascinating conversation about athletes doing good in the community, playing in the Olympics, and the power of athletes. 

Chapters:

(01:25) Hugo’s Olympic journey

(05:20) Idea to build High Impact Athletes

(08:25) What makes a good charity?

(14:30) Rise of athlete communities 

(16:35) Charities on the blockchain 

(19:20) HIA’s business model

(21:40) Trends in sports 

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Hugo Inglis:

Website: https://www.highimpactathletes.org/

LinkedIn: https://www.linkedin.com/in/hugo-inglis/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening!

Anand is a two-time exited founder, Junglee (acq. by Amazon) and Kosmix (acq. by Walmart) that is now a founding partner of rocketship.vc and owner a United States cricket team, the San Francisco Unicorns. 

The San Francisco Unicorns will be one of the first 6 cricket teams in Major League Cricket. 

This was a fascinating conversation with Anand Rajaraman on cricket, owning a pro sports team, sports tech, and entrepreneurship. 

Chapters:

(01:35) Owning a pro sports team 

(03:00) Differences in cricket across the world

(05:45) US cricket landscape 

(08:50) Anand’s entrepreneurial journey

(12:30) Running a team vs. a company 

(16:15) Growing sports tech ecosystem 

(21:30) Web1, Web2, Web3

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Anand Rajaraman:

Website: https://www.sfunicorns.com/

LinkedIn: https://www.linkedin.com/in/anandrajaraman/

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Andrew Petcash:

🏠 Website: https://profluence.com

✉️ Newsletter: https://www.petcashpost.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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Thanks for listening!