The Program Design Podcast

You can open a Canva doc, stare at it... but know something looks off without being able to say what. Today’s guest can! 

Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped thousands of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. She trains through DIY courses as well as hands-on coaching. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design.

Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands on viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is also a mum, cheesecake lover and Canva enthusiast.

In this episode, you’ll hear:

• Why Jacqui’s first brand was grey and white, her hot pink phase and how she landed on purple
• The Build Brand Method and why your logo is the last thing you should design (it’s also the least-used part of your brand)
• Why your colours, fonts, and brand elements make designing so much easier and how to use those elements to make AI-generated designs look less generic
• What to do if your brand feels “off”: evolve it or start over?
• How your brand can help you step into visibility and the next version of your business

Connect with Jacqui:

FREE MASTERCLASS: www.whitedeer.com.au/designmasterclass

WATCH ON YOUTUBE:  www.youtube.com/@jacquinaunton

CONNECT ON IG: www.instagram.com/whitedeergd

PODCAST: https://whitedeer.com.au/podcast/

Send Jacqui a message on Instagram @whitedeergd and let her know what your biggest takeaway was!

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you're an online entrepreneur, odds are you've thought about burning down your business or pivoting to a new idea... many times!

And I get that. I've officially pivoted my niche twice, burned it down once (and contemplated burning my business down many times!)

Now that I'm on the other side and feel very settled in my niche, my offer and my business model, let's dive into some questions to help you know whether it's time for a pivot in your business, or whether you just need to stay the course.

In this episode, you'll hear:

• Why I pivoted my business model from a membership to a signature program
• Why changing my niche didn't actually solve my problem- and what I had to learn instead
• 3 main questions to ask yourself if you're contemplating a pivot in your business

Resources Mentioned: 

I'm going to be speaking at the ​Purpose-Fueled Pivot Summit​ happening in a few weeks! This free online audio Summit features 20+ founders, speakers and female entrepreneurs. Whether you’re barely considering something new for your future, or you’re fully immersed in a season of change, pivoting, or re-branding (and don’t want to feel alone!), this Summit is for you. Grab your ​FREE TICKET HERE​.

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you know you want to create a more scalable offer to grow your revenue... but you also feel stuck on actually doing it, you might be thinking...

"How do I create a program without feeling overwhelmed with notifications?"

"What if I can't sustain it?"

"What if I want to go on vacation?"

If that's you, you're not alone! In this episode we're diving into what to consider when you create your signature program so that it's sustainable for you as the coach long term.

In this episode, you'll hear...

• You take your habits with you: why creating a group program won't necessarily give you more freedom than you have 1:1
• How to look at your existing boundaries and beliefs with your current clients, and what might need to shift when you bring in more people- without sacrificing a quality client experience
• How to think about designing a program so that it works for you and your energy so that it's sustainable long term (and you don't end up overdelivering at your own expense!)

Next week on Thursday, October 22nd at 10am PST, I'm running a live, paid workshop called Structured to Sell and Deliver to help you nail your program promise outline and project plan so that you can launch it in Q4. 

I only have 16 spots available, so grab a spot before they fill up! Join us HERE: https://laurenmonique.mykajabi.com/structured

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Before I started my podcast, the part that felt like a mystery was how a recording actually ends up on Apple Podcasts and Spotify. It turns out to be a lot closer to publishing a blog post than you might think.

In Part 2 of my series with Rebecca, my OBM and podcast editor, we get into the behind the scenes of how we produce the Program Design Podcast each week. Whether you're curious about starting your own podcast or wondering if it's time to hand off the editing, this one is for you.

In this episode, you'll hear:

• What you really need to get started
• Why a specific podcast name helps the right people find you, and why you can always change it later
• The tools Rebecca uses to edit a 20 minute episode in less than 45 minutes
• How to decide between doing it yourself and hiring it out (and why consistency builds trust)
• Simple SEO and GEO tips, from keywords to links, so people can find you organically

If you missed Part 1, where Rebecca and I talk about her journey from VA to OBM and how to build a supportive team, you can listen to it here: https://www.buzzsprout.com/2178629/episodes/19888423

Learn more about Rebecca HERE.

I'm going to be running a live training called Structured to Sell and Deliver on Thursday, October 22nd at 10am PST to help you nail your program promise, outline and project plan so you can launch it in Q4. Interested in joining us? Register here: https://laurenmonique.mykajabi.com/structured. There's only 20 spots available!

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Most of my clients tell me the same thing... they know they need help, but handing over the first task feels scary.

This week, my online business manager (OBM) Rebecca Quirie joins me to pull back the curtain on how we work together. She started as my VA four years ago and has grown into running my marketing, funnels, and ads. We talk about what that looks like behind the scenes, and how you can build a team that supports you (without the boomerang tasks), as well as who does what around here!

In this episode, you'll learn:

• What a VA actually does, and how to decide what to hand off first
• Why repeatable tasks and clear structure make delegating so much easier
• Where to find great team members, from word of mouth to your own community
• How the role shifts from VA to OBM (project management, strategy, and troubleshooting)
• What helps a team member thrive: SOPs, a home base for tasks, clear deadlines, and knowing the "why" behind the work

If you’ve ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!

Tune in next week for Part 2, where we get into creating and running your podcast.

Learn more about Rebecca HERE.

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

You've likely heard by now that you need to choose a problem your program will solve. Now this might make sense logically, but when you actually go to narrow it down?

Especially if you've been working with 1:1 clients with a number of years, and have solved a number of different problems?

It can feel way too vague. Like there's this fogginess in the way that you can't clear though. 

Or the result you're promising people... can feel just way too generic.

In this episode, we're diving into:

• The reason this might be coming up for you, and it's not about being stuck in perfectionism or overthinking
• How to balance what your clients want... with what you know they need (especially if they feel very different)
• 3 concrete strategies to help you choose and own the problem you solve

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

One of the most common challenges I hear from entrepreneurs in my world - It's not that their program doesn't sell. It did! It just didn't sell as well as they wanted it to.

The challenge with that is the work level is the same. You can put a ton into a program, make less than you did 1:1, feel completely done in... And fall back to 1:1's.

It does not have to be that way!

In this episode, you'll hear:

• Why I deeply believe you're meant to have a thriving group program (and how to borrow that belief for yourself)
• The 3 main reasons coaches in my world only have a few members in their group... (number 3 is the often most overlooked)
• And what you can do to shift that

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

I took a whole 4 weeks off with my family this summer (mostly)...

How did I do?

This is Part 2 of a series I started in July when I shared with you that I would be going away with my family to Europe for a month, and how I was prepping the business to do it. You can catch Part 1 here.

In this episode, you'll hear how it went, so you can use my lessons in your own business!

• How I supported clients while I was away- what worked, and what I'd do differently next time
• How I continued bringing in revenue, and how you can make that work in your business too
• Why I suddenly worried my business would come crashing down (it didn't!) and what I did to prevent that

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you've been in the online space for a little while and have launched programs before, you likely know there there are... a lot of moving pieces.

And a lot of pressure!

But if you don't love a traditional launch to sell your program... What can you do instead?

That's what we're diving into today!

In this episode, you'll hear:

• What I mean by "traditional launch" and why online programs don't sell themselves (you generally can't just post about it on social media or put it up on your website and make sales)
• The 3 reasons why I don't do a usual launch, and why I don't recommend traditional launches for my clients 
• How I fill my program instead- and how you can think about filling yours on a more regular basis too

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

One of the challenges I've heard from clients coming from working in person to creating an online program:

"Can running a program online feel safe for my clients?"

"One of my strengths is helping my clients feel safe and seen. How do I offer that in an online setting?"

If you've ever wondered that too, or if you'd just like to add in a few extra tools to encourage that feeling of safety and belonging in your online program, this episode is for you.

In this episode, you'll hear:

• How to create safety through structure and predictability (and specific tools you can use in your program)
• How to help people feel seen by using a specific community building strategy
• How to build a strong sense of community in your program so that it's not just you helping your clients feel safe, it's your container too

And if you know you want to design a program that genuinely creates that same sense of community and safety for your clients too (without it all depending on you showing up live every week), the waitlist for Signature Program Design is open.

DM me WAITLIST on Instagram and you'll be first to know when our next group intake is.

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business