The Program Design Podcast

A common pattern I see with experienced coaches: launching multiple different offers, running different programs at once... working hard to achieve their goal of more consistent, growing revenue.

You've taken the launch courses. Built the lead magnets and funnels. Maybe even had a few 5-figure wins.

But what happens next?

Either you jump from one program to the next- working hard but never seeing the consistent income you expected...

Or you finish a program, realize it didn’t bring in enough revenue to sustain your business, and pivot to something new, hoping this one will finally land.

And before you know it, you're back in the cycle- creating, launching, starting over again.

Here’s the truth: more offers doesn’t mean more sales.

In fact, it’s probably the reason your business feels like it’s on a rollercoaster right now.

It’s not that you don’t know how to sell.
It’s that you haven’t built the one program your business can depend on.

In today’s episode, you’ll hear:

• Why smart, high-integrity coaches get stuck in the “new offer trap” (even when they’re already great at what they do)
• How having one clear, cohesive signature program leads to more aligned sales... and more repeat clients
• What to focus on instead if you’re ready to grow your revenue without burning out or feeling scattered

If you’re tired of always selling something new and you’re ready to become known for your method, this episode is for you.

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you know you have the expertise to help people in your program, but you're wary of not being a mindset "expert" or certified life coach, this is the episode for you!

You'll hear:

• How to incorporate it enough to be helpful, without getting bogged down in mindset if it's not your expertise
• The "anatomy" of a belief so that you can shift it
• 3 super practical ways of helping your clients adopt the right mindset to have success in your program 

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you want to fill your program but you don't want to be pushy about it (no bro marketing please!)... Or you love helping clients but hate the actual selling part...

This episode is for you!

You'll hear from Dr. Kieva, a sales psychology expert and founder of the Buyology Lab. She introduces us to 5 hacks to help you sell- before you even share your offer.

You'll hear:

• Why speaking to pain points and transformation isn't enough- and how to focus on the identity your ideal client wants to have
• How to use conditioning to create a feeling of safety for your potential client
• The power of micro-decisions to sell without selling
• How to make buying simple (because *a confused mind never buys!*)
• How to make testimonials feel natural and reassuring instead of salesy

Resources Mentioned In This Episode:

• 5 FREE Hacks to Trigger a Sale Before You Pitch 
• Get on the Waitlist for THE BUYOLOGY LAB  

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Ever miss the consistency of a steady pay cheque?

Whether you're building your business on the side, you're hoping to leave your 9-5 or you've been working for yourself for a number of years... most coaches seem to focus on helping you grow revenue,

Not on actually how to keep it.

In this episode, I interview business money coach Belinda Rosenblum of Own Your Money. You'll hear...

• Why revenue doesn't equal profits... and why not knowing the difference can leave you afraid to actually open your bank account
• How to decide what to invest in to actually grow your business (and not just your expenses)
• How to price your program profitably, without making it too expensive for your audience

Resources Mentioned In This Episode:

Join the Masterclass: Get Your Money Shit Together.... And Start Paying Yourself Like The Boss You Are

Download the free Money Map Guide

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

A common misconception I hear from coaches and experts: that to grow your business, you need to be on instagram.

Yes, instagram can help. No doubt!

But if all it took was growing an instagram account to grow a business, there wouldn't be so many influencers with thousands of followers and very little income.

Instagram is one way, but it isn't the only way. And if you don't love the idea of showing up on Instagram or Tiktok every day, you don't have to.

In today's episode you'll hear:

• The 3 main methods for growing your audience- whether or not you use instagram (understanding these principles is KEY to growing your online business)
• The difference between an audience growth strategy and a business growth strategy (because just focusing on audience growth alone is not going to make you money)
• 7 ways to grow your audience- without using instagram!

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Have you ever finished a round of your group program and felt a wave of anxiety instead of excitement at the thought of trying it again? Maybe you’re wondering: Did my clients actually get the results I promised? Will they tell others about it? or—how the heck am I going to fill this again?”

These aren’t newbie mistakes. These are the things that come up once you’re already good at what you do- but now you’re trying to turn your brilliance into a scalable experience. That's just a whole new skill to learn!

In this episode, you'll hear:

• Why wanting to teach everything you know can actually hurt results- and what to do instead 
• Why relying on your energy alone can cap your growth, and how to "multiply" yourself instead 
• What mistaking availability for support looks like, and how you can support yourself while you support your clients

If you found this episode helpful, don't forget to leave a review! And if you'd like help refining your signature process so that it's scalable without draining you, send me a message on instagram @laurenmonique.business 

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Have you ever had an idea of a program you want to create- you start dreaming about it, planning it out, maybe you even start building it in Kajabi...

But then you hit a snag?

You suddenly start worrying...

• What if what you're offering isn't interesting enough to the people you want to create it for?
• What if nobody buys?
• What if you're wasting your time?

And you end up pausing... wondering what to do next?

If you've ever felt that way, this episode is for you!

You'll hear...

 ✨ One of the biggest mistakes experts make when designing their programs (and how to avoid it) 

 ✨ Why you can't create in a vacuum (and what to do instead)

 ✨ The key mindset shift that helps you move from "what if no one buys?" to "I know exactly how to sell this" 

 ✨ How I went from no one buying my offer to having my biggest launch yet.

Whether you’re sitting on a half-finished course in Kajabi or just scribbling ideas in your notes app, this episode will help you reconnect to your vision—and move forward creating your program with confidence.

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

Many of us start a business for more freedom... but then as you build momentum, the very business that you built for freedom can feel very hard to step away from.

You might worry that you'll lose momentum, that you'll forget something, that you'll let your clients down, or that there will be fires to put out that you're not around to fix.

Have you ever had that experience?

In this week's episode, I'm sharing 5 lessons to help you take time off in your business, without losing momentum or letting your clients down. 

You'll hear:

• How to set up your live coaching to allow for time off
• Why "multiplying yourself" is key to avoid having to be on all the time
• How to set up a monthly and weekly rhythm for more predictability in your business
• Practical ideas for managing admin work while you're not available
• What money mindset blocks might be stopping you from stepping away from work

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

One thing you might be resisting if you're used to 1:1's and moving to a group format...

Picking a niche- or at least, a narrower one.

The beautiful thing about 1:1 work is you can tailor your calls exactly to your clients... which means you don't have to feel boxed in and stuck to one thing.

Move to a group though, and suddenly everyone is telling you to "niche down".

But how do you know if you've picked the right niche? If you're niched down enough? If this is what people really would want?

In this week's episode you'll hear...

• Which choosing your niche is more than just choosing an ideal client- and what you might be missing
• Which niches are clearly red flags (but it can seem counter intuitive)
• The difference you need to know between choosing a niche in person vs. online
• How to know if your niche will work
• and what it feels like when you know you've landed on the "right" niche

And if you'd like help choosing your niche, this April I'll be running a brand new workshop series called Signature Offer Kickstart.

Over a set of 3 live coaching calls, you'll get clear on...

1. Your niche
2. The problem that you solve and the transformation you provide
3. The main deliverables you want to include
4. Your program price point

Click the link to learn more: https://go.laurenmonique.com/signatureofferkickstart  

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business

If you're anything like me, you started your business to have more time and flexibility to be with your family.

And while that is absolutely possible as an online entrepreneur... there are also so many more ROLES you'll be taking on as a business owner, and very little direction on what you should be spending your precious school and nap time hours on.

People say- "focus on your needle movers" or "focus on your revenue generating activities"... But what are those, exactly?

In this week's episode, I interview Kristen Van Horn from the Beyond Busyness podcast so that you can hear exactly what you should be focusing on to make the most of your limited time as you grow your group program and online business. 

To connect with Kristen, find her on instagram here @kristenvanhorn_

Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!

Connect with Lauren on Instagram @laurenmonique.business