The Project 24 Podcast

Sooner or later happens to all of us. A Google Update shifts content and rankings and our traffic suddenly drops. Nathan & Ricky talk through actions you should take, and not take, immediately after your site takes a hit from an algorithm update.

This is the first episode in a mini-series on recovering from a Google Update.

02:10 Algorithm Updates Explained
07:45 The Waiting Period
08:30 EEAT
12:17 Industry Outreach
16:50 Content Writing
29:26 Make Plans to Diversify
37:30 Play the Long Game

You may have heard the news: Some big players on YouTube are quitting. What’s going on and should we be worried? Julia and Nathan sit down to give you their take on the reasons and some strategies for scaling well.

00:20  The Why Behind Quitting
09:40  Should I Be Worried?
11:43  Avoiding Burnout
15:09  Pivoting

Do you include sources in your blog posts? Should you? Nathan & Ricky discuss best practices for citing coursing in the blogging industry, when you need to cite sources, and the value of a source. They also discuss custom homepages.

03:12 P24 Question: Sourcing Articles
04:01 What Sources are OK?
06:32 When Do You Need to Cite?
09:48 Authority Value
18:43 P24 Question: Custom Homepages

A good video intro can make or break viewer retention. Julia analyzes intros from three Project 24 members and offers suggestions for improvement. If you enjoyed this format let us know in the Project24 community and even submit your channel for future reviews.

01:04 Caliban Rising – Aviation History: https://www.youtube.com/@CalibanRising

11:50 Living San Diego: https://www.youtube.com/@LIVINGSANDIEGOCA

13:59 Explore Unseen USA: https://www.youtube.com/@ExploreUnseenUSA

Deadliest British Bombers: https://youtu.be/RzjI6l7yntQ?si=QRMJqFghIBESocfB

Why No Parachutes in WW1?: https://youtu.be/btaL9it_c6A?si=XizW9lgy1s_MYBNs

Forgotten Battle of British Ace You Should Know: https://youtu.be/xFBw_GOyCjY?si=8Ehkz4d3eboNCsDg

WEIGHING Pros & Cons Of Living In San Diego California 2023:
https://youtu.be/oIHtnpOLvlA?si=lQ_V7mY-P4dFt7WX

3 Best Things to Do in Niagara Falls:
https://youtu.be/Zds9zOGpblQ?si=oUasPXuRtwQppba0

AI writing tools are a HOT topic in content creation. With new tools constantly emerging, how do you decide which tools are worth it? Nathan & Ricky share their thoughts in this episode. Ricky also references recent Creator Files interviews discussing using AI in other ways. See CF Episodes 10, 12, 13, 15, 16, 17 on YouTube or where ever you listen to podcasts.

00:14 Blogging Hacks
06:52 P24 Question: EEAT Across Different Niches
11:17 AI Writing Tools

Can you do well on YouTube without showing your face? It’s possible if you get a few things right. Julia shares examples of real channels that are doing it well and the key common elements.

00:35 Faceless Channel Limitations
01:40 Faceless Channel Examples
07:01 Common Themes
08:05 Using AI Voices

You Suck at Cooking: https://www.youtube.com/@yousuckatcooking
Atomic Shrimp: https://www.youtube.com/@AtomicShrimp
CGP Grey: https://www.youtube.com/@CGPGrey
ProWalk Tours: https://www.youtube.com/@ProWalks
Primitive Technology: https://www.youtube.com/@primitivetechnology9550
NativLang: https://www.youtube.com/@NativLang

In Episode 229, Nathan & Ricky discuss book recommendations, interlinking, and niche selection. Ricky gives the cold pool analogy. Dive in!

02:01 Book/Podcast Recommendations
04:46 P24 Question: Interlinking
10:20 P24 Question: Business Management Niche
17:15 The Cold Pool Analogy

Bullet point outlines, full scripts, and my personal favorite: casual scripting. There are so many ways to script (or not script) a YouTube video. Let’s figure out which one is best for you with your channel.

00:38  Outlining
01:20  Full Scripted
02:46  Casual Scripted
06:23  Off the Cuff
09:03  Using AI

The countdown to the end of the year is on! Ricky & Nathan discuss their blogging goals for 2024 and answer questions from Project 24 members around enabling comments and cold email lists. They also issue a challenge to all members.

06:38 P24 Question: Enable Comments on Website
11:45 P24 Question: Cold Email List
16:55 People Pleasing
19:52 2024 Blogging Goals

Did you know that MOST niches are seasonal? Even if yours doesn’t quite feel like it. There are 2 big ways to combat a seasonal niche. Let’s talk about how to prep for the rough times and maximize the good seasons.

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