Some members may be shocked to find that we have used keyword research tools. Nathan & Ricky discuss when you might use them and when you probably shouldn’t. Spoiler: It’s not what you may think. They also delve into success indicators that can help you when identifying competition and leveling up your blogging skills.

01:18  Why Would You Use a Keyword Research Tool
11:46  Identifying Successful Blogs
27:20  What If I’m a New Blogger?

Income School YT Video: Can we tell if your blog is successful?

It can be exhausting to watch your analytics constantly, especially if you don’t know what to change based on the data. This episode will help you figure out how often to look at them and when to adjust based on what you’re seeing.

00:30  The Danger of Looking at the Wrong Data
07:49  CTR & Thumbnails
13:10  Trends
18:49  When You Need Analytics
24:04  Average View Duration & Average Percentage Viewed
30:22  The Reality of Content Creation

We’ve polished up the crystal ball and are taking a look into the future! Nathan & Ricky give their predictions on trends and changes for the blogging industry this year.

01:21  P24 Question: Response Posts Writing Time
10:18  P24 Question: Organizing Blog Posts
14:45  Predictions
15:30  Google Updates
17:34  AI & Content
20:24  Writing Services
24:30  Monetization
32:46  Industry Shakeups

It’s Content WARRIOR time! Nathan and Julia talk about the challenge, what we’re doing on our own channels, and what to do if the challenge doesn’t feel like a good fit for your channel.

01:26 The Content Warrior Challenge
04:18 Adaptations to Try
19:10 A Word of Caution

Sign up & challenge details: https://project24.incomeschool.com/content-warrior-challenge/

Reporting & tracking: https://project24.incomeschool.com/content-warrior-challenge/daily-reporting/

In the final episode of the Google Update Recovery mini-series, Nathan & Ricky discuss the when and how to evaluate your content and move forward.

00:49 How Long Should You Wait?
04:48 Data to Evaluate
10:14 Investigating New Opportunites
13:13 Getting Traffic Back & Loss Aversion
22:40 P24 Question: Time Management
27:22 P24 Tip: An East Way to Improve EEAT

Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence.

01:25 Why You Need to Consider Your Persona
05:45 Crafting Your Persona
15:19 Our Examples
22:22 Appearance
30:19 Personality
41:14 Branding
46:19 Emulating
52:36 Anti-traits
55:31 Feedback

In part 4 of our Google Update Recovery miniseries Nathan & Ricky discuss different types of diversification to limit them impact when one source dips.

00:41 P24 Question: Standalone Blogging
03:25 The 5 Forces
13:18 Traffic Diversification
27:14 Income Diversification

Nathan interviews Project 24 member Marcy to discuss her success in building a YouTube channel and website.

Next up on the Google Update Recovery Mini-series: Content. Should you keep creating? Update old content? Nathan & Ricky discuss what to consider in your content plan post-update plunge.

01:44 Role of Content
02:40 Continuing to Create
18:34 Existing Content
29:30 Affiliate Links
33:30 Original Images

We all know you can’t have a successful channel without publishing. But it’s SO hard to stay consistent. Julia and Nathan get real and discuss their content creation roadblocks and how they plan to break through them.

05:55  Roadblocks to Content
17:55  Pressure & Expectations
29:30  Passion & Excitement
32:55  Accountability