The Project 24 Podcast

Ricky and Nathan are discussing a 3-letter word that has been taking root in the content marketing industry: FUD. Despite, the prevalent negative talk, we are looking forward to gaps of opportunity that change can bring and keeping our focus on what we know works.

00:27  FUD
05:18  Sources of FUD
15:26  Putting in the Work
19:49  Community Value
22:42  Focusing on What Is Working
25:51  Side Projects/Studies/Products
31:56  Extreme Ownership

“They say filmmaking is problem solving. If you don’t have problems while you are filming it’s because you don’t recognize the problems.” Cody, our super talented video editor, joins Julia and Nathan as we continue the discussion on dealing with those moments where filming sessions just don’t turn out as planned.

01:19  Camera Focusing
05:48  White Balancing
09:31  Framing
13:09  Editing
15:56  Camera Height

Ricky and Nathan talk about a bit of advice that will help any blogger, content creator, or Project 24 member. They discuss their journeys from “bloggers” to small business owners and opening your mind to what you are and what can be.

01:22  Business Mindset
11:15  Monetization
14:14  Starting Somewhere
19:49  Intend to Win
30:06  Open Your Mind
32:38  Principles

It’s been said that “failure is inevitable” and content creators working with technology definitely know that sting. For all it’s wonders, sometimes tech just doesn’t operate as planned. In this episode, Nathan & Julia identify different points of failure YouTube creators often face and possible way to mitigate them.

Pelican case recommendation here.

00:41  More Complicated Setup = Greater Points of Failure
03:24  Things Happen
06:53  Consciously Upgrading & Improving
11:28  Framing
13:18  Sound
16:07  Storage & File Transfer
17:37  Software
20:30  Don’t Take it Personal

Writing is a crucial skill for anyone making a foray into the blogging world. However, for most of us, writing in a way that is helpful, concise, and effective is not a skill that comes naturally. Ricky and Nathan chat about the recent Google Updates, what it has taught us about how we write, and the road to improving.

00:15  Google Algorithm Update
02:11  Is It Really Helpful?
10:39  Product Reviews & Affiliate Marketing
12:11  Mastering the Craft
15:42  Adjusting Your Sights
17:07  Stop Being a “Blogger”
18:08  AI
21:51  P24 Question: Stock Photos
24:21  P24 Question: Publishing Schedule

This week, Nathan and Julia discuss the lesser prioritized art of creating a good thumbnail, how much it should reveal, and ways to evaluate your thumbnail. Listen in and share your thoughts in the Community comments.

Main Topic: The Complexity of a Good Thumbnail

01:23  Creating Good Thumbnails
04:28  Over Explaining vs Under Explaining
12:26  Scroll Stopping
19:03  Entertainment Value
27:37  Feedback & Tools
31:26  Quick Tips

YT Video Referenced: How to Make a Killer Thumbnail (for the 2024 Algorithm)

It’s time to talk about the elephant in the room. Not the Google sized one shifting the SERPS. The other one… Ezoic.

Ricky & Nathan discuss the recent concerns with Ezoic, some questionable decisions that have been made, and whether they are right for bloggers.

02:08  The Latest Google Update
08:33  Ezoic
26:40  Advice for New Bloggers

Coming at you LIVE from Idaho… Nathan & Julia are discussing the oft underutilized YouTube Lives and how it can benefit your YouTube channel ecosystem.

02:45  Options to Consider

Some members may be shocked to find that we have used keyword research tools. Nathan & Ricky discuss when you might use them and when you probably shouldn’t. Spoiler: It’s not what you may think. They also delve into success indicators that can help you when identifying competition and leveling up your blogging skills.

01:18  Why Would You Use a Keyword Research Tool
11:46  Identifying Successful Blogs
27:20  What If I’m a New Blogger?

Income School YT Video: Can we tell if your blog is successful?

It can be exhausting to watch your analytics constantly, especially if you don’t know what to change based on the data. This episode will help you figure out how often to look at them and when to adjust based on what you’re seeing.

00:30  The Danger of Looking at the Wrong Data
07:49  CTR & Thumbnails
13:10  Trends
18:49  When You Need Analytics
24:04  Average View Duration & Average Percentage Viewed
30:22  The Reality of Content Creation