The Project 24 Podcast

Read anything good lately? Julia gives her current favorites for business, life, and YouTube. Drop your favorite reads in the Income School Community!

01:41  The YouTube Formula by Derral Eves
02:07  YouTube Secrets by Sean Cannell
02:14  Super Fans by Pat Flynn
02:35  Never Lose a Customer Again by Joey Coleman
04:12  Digital Minimalism by Cal Newport
05:17  Deep Work by Cal Newport
05:47  Atomic Habits by James Clear
06:46  Ego is the Enemy by Ryan Holiday
08:48  How to Fight a Hydra by Josh Kaufman
09:23  Ultralearning by Scott H Young
10:51  Get Better at Anything by Scott H Young

Ricky & Nathan are continuing the conversation on using your website content as a springboard to other platforms. They provide examples of curated content on social media platforms that can stem from articles and blog research.

00:15  Google AI Search Fails

We’re shocked! We’ve been Beta testing YouTube’s long-awaited Test and Create A/B Thumbnail Tester and found some results that completely took us by surprise.

01:39  A Very Special Test
06:01  Why Is This a Problem?
15:07  What About Small Creators?

The right social media platform can help you reach and connect with your audience and diversify your traffic. But there’s more to it than just recycling your content on every platform. Join Ricky & Nathan for an insightful discussion around social media platforms and utilizing them correctly to help your brand. They’ll also answer member questions regarding selling a domain and legal issues.

01:41  P24 Question: Selling a Domain
05:45  P24 Question: Instagram
17:25  E-commerce & Etsy
25:45  Which Platform is Best?
28:32  Legal Issues

It’s not very often that Nathan and Julia find themselves on completely opposite sides of a YouTube discussion, but that’s exactly how this topic started. Listen in as they discuss the one thing they wish they knew when starting on YouTube and how the solution is really the same thing.

01:39  Nathan’s Take: Just Get Started
02:41  Julia’s View: Slow Down & Focus on Quality
07:38  Making Videos You Are Proud Of
15:48  Plateau Busting Tips
18:48  Optimizing Your Tools

It’s not very often that Nathan and Julia find themselves on completely opposite sides of a YouTube discussion, but that’s exactly how this topic started. Listen in as they discuss the one thing they wish they knew when starting on YouTube and how the solution is really the same thing.

01:39  Nathan’s Take: Just Get Started
02:41  Julia’s View: Slow Down & Focus on Quality
07:38  Making Videos You Are Proud Of
15:48  Plateau Busting Tips
18:48  Optimizing Your Tools

Content creation is a huge part of a successful website, but are there more ways you can utilize your content to maximize your results? Led by some recent member questions, Ricky and Nathan discuss options for using old content in new ways.

00:44  P24 Question: Blog Posts to eBooks
04:58  Telling Stories
11:25  Reviews (& a Questionable Tactic)
14:44  P24 Question: Older Newsletter Content
18:48  P24 Question: Landing & Sales Pages

These small fixes can make a huge difference. Does your channel need them?

We recently reviewed a couple dozen youtube videos and noticed some patterns. Some of these fixes take less than a few minutes and might be the key to unlocking more views.

02:36  Video 1: Hot Wings (Video Production)
07:59  Video 2: Baseball (Engagement & Audio)
12:40  Video 3: Car Camper (Storytelling & Entertainment)
21:46  Video 4: Product Manager Tech Skills (Title, Content Planning)
26:33  Learning Perspective

Channel Makers Videos Referenced: storytelling is easy. here’s how.

Hold on to your hats! The winds of change have been blowing through internet marketing. Ricky & Nathan discuss some of the roots of this shift and what needs to change for Project 24 members to weather the storm. They also answer member questions around images, tax write-offs, and succeeding with a local feature site.

00:26  Shifts at Google
04:58  What Now? The Impact on Project 24
07:37  Change & Growth
11:58  P24 Question: Public Images & Video
14:59  P24 Question: Image Sources
16:25  P24 Question: Monetization
22:44  P24 Question: Tax Write-offs

It’s easy to get stuck in the research phase. Let’s talk about how to get out of it and what it looks like for different types of channels – even entertainment channels!

02:26  Planning v. Research v. Ideation
08:01  When to Move On
11:41  Research Includes
19:32  Research Required Niches