In the final episode of the Google Update Recovery mini-series, Nathan & Ricky discuss the when and how to evaluate your content and move forward.

00:49 How Long Should You Wait?
04:48 Data to Evaluate
10:14 Investigating New Opportunites
13:13 Getting Traffic Back & Loss Aversion
22:40 P24 Question: Time Management
27:22 P24 Tip: An East Way to Improve EEAT

Is it fake to design your channel persona? We’ve found it can actually help you be more genuine. Join us as we talk through all the nuance of balancing your on camera presence.

01:25 Why You Need to Consider Your Persona
05:45 Crafting Your Persona
15:19 Our Examples
22:22 Appearance
30:19 Personality
41:14 Branding
46:19 Emulating
52:36 Anti-traits
55:31 Feedback

In part 4 of our Google Update Recovery miniseries Nathan & Ricky discuss different types of diversification to limit them impact when one source dips.

00:41 P24 Question: Standalone Blogging
03:25 The 5 Forces
13:18 Traffic Diversification
27:14 Income Diversification

Nathan interviews Project 24 member Marcy to discuss her success in building a YouTube channel and website.

Next up on the Google Update Recovery Mini-series: Content. Should you keep creating? Update old content? Nathan & Ricky discuss what to consider in your content plan post-update plunge.

01:44 Role of Content
02:40 Continuing to Create
18:34 Existing Content
29:30 Affiliate Links
33:30 Original Images

We all know you can’t have a successful channel without publishing. But it’s SO hard to stay consistent. Julia and Nathan get real and discuss their content creation roadblocks and how they plan to break through them.

05:55  Roadblocks to Content
17:55  Pressure & Expectations
29:30  Passion & Excitement
32:55  Accountability

Nathan and Ricky continue the discussion on actions to take after a Google Update rocks your site. They discuss the importance of building a brand and growing your EEAT and give specific examples on ways you can do that.

01:23  EEAT
08:24  Credentials & Experience
15:10  Community Participation
18:21  Referencing Credible Sources
23:11  Industry Outreach
31:57  Other Media

It can feel like a tedious hamster wheel to start an email list. But trust us, if you don’t start now you’ll regret it. Nathan and Julia give their take on how to make email lists count right from the beginning.

01:08  When to Start
06:42  Mapping Possibilities
13:22  Iteration & Practice

Video Referenced by Modern Millie: https://youtu.be/lQEWAE3sU2w?si=osEL7wrpoBs2xjAQ

Sooner or later happens to all of us. A Google Update shifts content and rankings and our traffic suddenly drops. Nathan & Ricky talk through actions you should take, and not take, immediately after your site takes a hit from an algorithm update.

This is the first episode in a mini-series on recovering from a Google Update.

02:10 Algorithm Updates Explained
07:45 The Waiting Period
08:30 EEAT
12:17 Industry Outreach
16:50 Content Writing
29:26 Make Plans to Diversify
37:30 Play the Long Game

You may have heard the news: Some big players on YouTube are quitting. What’s going on and should we be worried? Julia and Nathan sit down to give you their take on the reasons and some strategies for scaling well.

00:20  The Why Behind Quitting
09:40  Should I Be Worried?
11:43  Avoiding Burnout
15:09  Pivoting