The Project 24 Podcast

Nobody likes dealing with criticism. Unfortunately, in our digital world today, it is become far too easy and common to face harsh comments online. Nathan & Ricky talk through some strategies and experiences that have helped them deal with haters.

01:42  Rude Clues
03:06  Setting Boundaries
04:54  Disarming
10:34  To Respond or Not
14:57  Ricky’s Experience
24:26  Finding New People

Julia recaps her experience attending the YouTube Made On Event in New York last month. Her standout announcement: Episodic Content. Nathan & Julia talk through some of the upcoming features and how members can prepare now to take advantage of the changes.

00:31  Made On Youtube Event
04:35  Episodic Content
10:23  Production Quality
13:49  Grouping Content
16:03  Formatting Considerations
16:51  One Risk
17:57  Collaborative Playlists
19:21  Other New Features

Channel Makers Video: YouTube is Changing Forever. Be First and Win

Are you using your email list to its full potential? Even if you don’t have an info product to sell your email list could be making your money. Listen in for possible ways to monetize your newsletter.

00:50  Content Warrior Challenge
02:27  Q4 Monetization
05:24  Product Recommendations
10:11  Newsletters
13:07  Paid Newsletters
15:40  Barrier to Entry
16:23  Doing It Well
00:00  Sponsors

YouTube recently announced some changes that may have you packing up those short Shorts and evaluating the length of your YT ….wardrobe. Could shorts be back in for YT creators? Or is it time to retire that trend? Listen in as Nathan and Ricky discuss what we know so far and how the change may impact creators.

01:20  YT Announcement
06:08  Pros & Cons of Short Length
11:23  Audience Mindset
13:57  Evolution, Value, & Strategies
17:52  Are Shorts Worth It?
18:58  Watch Time & Monetization Projections
25:12  One Caveat: Splitting Your Audience

Watch Julia’s Recap on the YT MadeOn Conference: https://youtu.be/mcjSkpqcsIA?si=Dxty-V-1T9kzk-4n

It’s more important than ever to diversify our how and where we connect with our audience. Nathan & Ricky discuss how early they would start adding social media content and share tips for engaging on social media.

03:04  P24 Question: Beginner Next Steps
05:51  Niche Size
08:15  Blogging System Adjustments
13:37  Tips for Social Media
15:35  LinkedIn
22:31  Understanding Where Your Audience Is
23:40  Cross-Platform Promoting

Nathan & Julia share their takeaways from the VidSummit YouTube Conference earlier this month. They breakdown some different monetization options for any channel size. Nathan reveals a formula learned from PrestonPlayz on determining your sponsor rates.

00:59  VidSummit Recap
04:30  Strategy + Humanness
10:28  Commitment
12:26  Achievability
16:06  The Sponsored Video Formula
24:10  Soft Promotions
25:37  Audience Discounts
27:02  When to Monetize
31:00  The Power of GroupThink
32:43  Do Your Own VidSummit

Creator Files VidSummit Recap: https://www.youtube.com/watch?v=XDFVSVEZWyQ

Ideas are the foundation of everything we do, but far too often we sell ourselves and our ideas short. Nathan & Ricky share a new approach we were recently taught about generating ideas. They also announce changes to this podcast structure and topics.

00:23  Changes to the Blogging Podcast
09:07  The SEO Lie
11:30  Mentors & Experience
15:58  Ideas
27:08  Idea Blockades
32:26  Living Your Ideas

Ideaflow: The Only Business Metric That Matters by Jeremy Utley & Perry Klebahn

**This episode was pre-recorded before we left for VidSummit. Stay tuned for post-conference insights.**

We’re getting prepped and excited for VidSummit 2024. One of the best parts of attending is the connections with our creators. But if attending a big conference isn’t in your budget, Nathan & Julia are here to talk you some ways you can foster connections.

00:31  YT Conferences
02:35  Spotter
05:03  Networking at Conventions
06:21  Using Project 24
07:24  Connecting Outside of P24
08:58  YT Comments
13:40  Reaching Out to Other Creators
16:42  Gifts
17:57  Content Warrior Challenge

Spotter Perks for Income School Members

Content Warrior Challenge Kick Off

A shift in SEO means a shift in assessing older content. Nathan and Ricky discuss changes to how we recommend revisiting older content and how to use that content to more effectively build out your site.

00:14  Battleshipping & Revisiting Older Content
03:03  Visual Mapping
08:54  Serial Content
21:17  AI
25:23  Starting Today

Mastermind Referenced: Maximizing Content Reach: Integrating YouTube Videos with Blog Posts
Content Warrior Sign Up: Let’s Go Content Warriors!

Periodically auditing your channel is a vital to success. You don’t need to be a YT expert to perform a good audit. Nathan & Julia walk you through what things to consider to confidently self-audit your channel and videos.

00:33  Auditing Your Own Channel
01:12  Identifying What’s Not Working
04:36  Finding Baseline
06:59  Reading the Drop
09:06  Analyzing the Thought Process
12:17  Considering Your Skill Set & Limitations
17:37  Incremental Changes