The Project 24 Podcast

Which comes first the content or the audience? Ricky & Julia talk through this chicken & egg scenario and discuss how considering your audience at every stage of your content can help you succeed.

00:32  Content or Audience First?
06:03  Defining Your Audience
10:09  Viewer Intent & Content Planning
19:21  Trusting Your Audience

Your next idea could win you more than just an awesome video. Our friends at Spotter Studio are hosting an ideation contest and we’re giving you the inside scoop!

“Really good storytelling starts with a really good idea… A good idea is way more than just a good topic.” – Ricky

Main Topic: Your Next Idea Could Win Big (+ a Spotter Contest)

00:50  Ideation
02:01  Spotter Contest Details
06:16  Winning Idea Tips
09:40  AI
16:59  Ideas & Storytelling

Note: The Official Challenge page goes live after noon on March 5. We’ll post the link here once it is available.

The affiliate opportunities within Amazon are more layered than you may think. With a few extra steps you could be making more money, even as a creator with a small following. Listen in as Nathan & Julia discuss the Amazon Influencer (or UGC) program and why you might want to give it a try.

“This is allowing me to invest as a [small] creator.” – Nathan

“It doesn’t have to be forever for it to be worth it for a time.” -Julia

00:25  Amazon Affiliate vs Amazon Influencer
02:54  The Process
09:28  Application Advice
13:44  Monetary Benefits
14:40  Possible Barriers to Acceptance
17:12  Products to Review
20:50  Is It Worth the Time?
26:34  Commission Rates

The Content Warrior Challenge is getting a major update. Ricky & Julia talk through the why behind some of the changes, what it will look like now, and how you can get the most out of it regardless of your business stage.

Also see this Community post for a rundown on what is new: The Content Warrior Challenge is CHANGING – Don’t Miss This Exciting New Update!

00:27  The Why
02:03  Your Business. Your Plan.
03:27  “Other” Activities
05:59  80/20
09:08  The Points
11:48  The True Value

Creating an effective title is an art. Julia and Ricky discuss techniques for creating more intriguing title for bloggers and YouTubers.

00:43  Titles for Blogging
03:20  Intriguing Titles
05:39  Working Backward
09:48  Why Titles Matter
14:00  Simple Title Myth
15:38  Words on Thumbnails
19:52  Challenge Yourself

“Titles should never be an afterthought.” – Julia

Editing is easily one of the most time consuming tasks for video content. We’ve been working with outsourced editors and are passing on our tips and a top secret offer.

00:24  What We’re Doing
01:47  Finding An Editor
08:05  The Workflow
12:34  Cost Value

The first initial hurdle for any content creator is niche selection. But even after you’ve made that choice you still may need to rethink, fine tune, and pivot your niche. In this episode Nathan and Julia discuss steps you can take to evaluate your niche at any stage of your channel or site.

“When you are trying to get new ideas…it’s very important not to look for the perfect idea.” – Nathan

00:37  Niche Selection
03:29  Finding Comparable Channels
09:00  Defining Success
13:58  Crowded Niches
24:04  The Chicken Puzzle Brainstorm
31:09  The Most Important Thing

Over and over we’ve found that there is one key thing that increases retention and engages your audience: Storytelling. No matter your niche, content type, or archetype incorporating storytelling elements can take your content and brand to the next level.

01:26  Starting State
05:20  Expected & Expected Problems
13:20  Storytelling in Educational Content
25:42  Tips & Advice

“It doesn’t have to be a huge spectacle… If you really try and capture the different moments and the twists and the turns, it doesn’t have to be.” -Nathan

Channel Makers video: storytelling is easy. here’s how

Whether you are creating written, visual, or audio material, original research is an important part of creating unique content. Ricky & Julia are sharing their tips for turning your original research data into stories that engage and stand out above the crowd.

00:46  Guiding Principles

Planning your content can be helpful, but not foolproof. Even the best laid plans can go awry or lead you in the wrong direction. Nathan & Julia talk through another method to improve your content and keep you moving forward.

00:20  A Better Way to “Plan” Content
04:27  Spaghetti Towers & Learning
09:30  Testing & Realistic Expectations
15:43  Educate Yourself
17:41  Testing Controls
19:43  Researching Advice
21:00  The Biggest Mistake