The Project 24 Podcast

The book Sponsor Magnet by Justin Moore is getting A LOT of attention in the online marketing community. Here are the top takeaways from our Affliate and Sponsorship Manager Tanner.

“Keep your creative freedom, but also be good to the brand.” -Tanner

“Your ad revenue should be a very small piece of the pie. It if isn’t that means you’re under-monetizing everything else.” -Julia

Read more at: https://www.sponsormagnet.com/

00:15  Sponsor Magnet by Justin Moore
01:47  Audience-Focused Sponsoring
05:09  General vs. Specific Products
07:37  Setting Rates
12:06  Audience Size
13:03  Re-Pitching
18:05  Compromise & Contracts
24:36  Pitching Tips

Ryan Trahan is a popular YouTuber who catapulted to fame with his viral Penny Series, but he didn’t start out with instant success. In this episode, we’re taking a look at Ryan’s journey, factors that may have contributed to his success, and why it matters to you.

“Dabbling is the enemy of a pivot.” – Nathan

00:20  Who Is Ryan Trahan?
03:30  The Pivot
07:29  Passion & Purpose
11:54  Sponsors, Ads, & Money
16:33  What We Can Learn
21:54  First Failures

What tasks move the needle toward real results as a creator? And how can you deal with everything else that still needs to get done? Nathan and Julia do a deep dive on “Signal” vs. “Noise” to answer that.

“Knowing that, I made a better decision — This isn’t something to be perfected. This is something to get done. So I think if you can categorize things as signal and noise it really helps you when you’re in the process.” – Julia

00:15  Signal vs. Noise
04:33  Consuming Content & Ideating
10:30  Noise Temptations
20:29  Getting Noise Tasks Done

You may have heard… we’re taking a break from Channel Makers. Nathan and Julia talk through the why and what this means for YOU and P24.

Channel Makers Announcement

“If you think about yourself as a whole pie, you’re sharing like a slice. Your channel should be a slice of that pie.” -Nathan

00:11  Channel Makers Update
03:58  The Impact on P24
08:18  A New Project
15:44  A Challenge Member Win

Personal branding is not a new topic, but Ricky shares some insights on how to more effectively accomplish this over difference social media platforms allowing business to expand their reach and be where their audience is.

“In general, on social media people would rather follow a person than a company.” – Ricky

00:47  Your Personal Brand
04:03  Linked In and Video
10:33  Expert Tips
11:54  Make Vertical Content
12:45  Recording & Publishing
16:31  Subscriber Numbers
18:03  Growing Each Platform

Ricky is back from VidCon and is sharing his stand-out lessons learned. Listen in to hear his highlights on industry trends, things to watch, and new YouTube updates.

00:15  VidCon vs VidSummit
05:19  Sponsorships
11:29  YT Community Tab
12:30  Vertical Lives
13:26  Posting Different Formats
15:28  Binge-worthy
17:01  Media & YouTube

Choosing your niche isn’t a one time thing, it’s an ongoing process. Ricky and Julia talk about the biggest mistakes and how to change your thinking to avoid them.

“We can’t emphasize enough how crucial it is for YouTube to be able to clearly know who you are targeting.” – Julia

“You never really stop niching. You’re always kind of refining where are at in the space that you are in.” – Julia

00:15  Channel Directions
01:01  Narrow vs Broad
06:14  Avatar Focused
11:09  Outlying Outperformers
12:35  Protecting Your Core
16:20  Should I Be Down or Up?

It can be hard to see the forest for the trees in your YouTube journey. Here’s what to keep in mind to strategically make progress without losing all the fun.

“Be strategic without trying to hack the algorithm… Always be thinking strategically but also creatively and with passion.”  – Julia

00:14  YT Journey

In this episode, Ricky and Julia cover a lot of exciting news and a new way to use the community for maximum growth. Links below!

“Feedback is so important for learning. People don’t make progress learning when they don’t get feedback… How do you improve when you really don’t know what you’re doing wrong?” – Julia

Frame.io: https://frame.io/
Spotter Studio: https://partners.spotter.la/Income-School
Monthly Creator Challenges: https://members.incomeschool.com/checkout/challenges
P24 Annual Challenge Upgrade: https://members.incomeschool.com/checkout/p24-challenges-renewals

00:35  Spotter Studio Deal
05:11  YT Phase 5 & Transcript Editing
13:12  Video Reviews
16:48  Hooks Creator Challenge

Copying. Stealing. Inspired by… Each has a different connotation and ethical implications. So what qualifies as “copying” and when is it ok versus not in the creative world? Ricky and Julia talk through how certain kinds of copying are not only good but encouraged for new creators. Do you agree?

“You don’t need to be trying to set trends in the beginning. You need to figure out what works well. Then let your personality & own quirks [in].” – Ricky

00:15  Ethics, Trends, & Copying
08:22  Unique Angles & Topics
10:39  Finding What Works
16:27  Crappy Copying
19:05  Copying for Learning
22:23  Where is the Line?
24:19  Templating