The Project 24 Podcast

Ricky and Julia share what we wish every new member knew at the beginning for their P24 journey. Even if you’ve been around for a while there might be something in this episode that surprises you.

00:44  P24 Resources
10:09  Practice
12:20  Niche Selection
16:50  Be Informal
20:49  Minimal Equipment
23:53  Share

Should you ever throw out a video without publishing? We do. Here are the guidelines we use to determine if you should toss or publish when things go wrong.

01:59  Technical Difficulty
06:16  Audience Mismatch
13:08  Not Uniquely Helpful
17:39  Doesn’t Hook
20:24  Momentum
22:19  A Caveat

Want to make your videos really stand out? Julia outlines a formula to give your content an edge. Try this technique on your next video and let us know how it goes!

02:07  Examples
08:11  Identify the Status Quo & Reverse It
10:33  Challenge It
19:08  Be Specific
21:52  Resolution & B-Plots

Black Friday deals are here! Ricky and Julia discuss the most helpful tools and gear if you’re looking to upgrade this season.

Black Friday deals and products mentioned:

Gear
Our Amazon Picks

Tools and Software
Adobe Creative Suite
Artlist
Audiio
Clickup
Epidemicsound
Opus Clips
Storyblocks
Thrivecart

Please note: These are the brands we recommend but not all of these necessarily have Black Friday deals. These are just suggestions for what to keep you eye on during holiday sale times.

02:34  Creator Assets
09:19  Gear
15:58  Blogging Tools

Nathan & Julia give their take on some new YouTube features. They also discuss changes to your creative process that can drastically improve your final output.

00:32  YT Collaboration Feature
05:58  Title A/B Tester
09:44  Planning Your Title & Thumbnail
17:30  Working Your Ideas
23:37  Using AI for Concepting

Nathan and Julia talk about how to adapt your channel and business to withstand the future of A.I. and how to break out of talking-head videos.

00:12  AI & Industry Changes
03:29  Commodity Content
10:05  Levels of Curiosity
22:10  Changing Production Style
27:45  Non-Info Channels

Julia and Nathan share a simple method for adding cohesive story timelines to your videos using inspiration from popular sitcoms. And some news about Spotter Studio.

00:12  Spotter Studio Update
10:53  Narrating v Talking Head
17:11  Character Guardrails

The last few months of the year have the potential to be the most profitable time period for your channel or blog. Nathan & Ricky talk through strategies that can help you optimize your earning potential.

YouTube Channel Mentioned
https://www.youtube.com/user/penguinz0

Here’s an easy step by step process to audit your own YouTube channel and easily find one area to work on!

1. Find 2-3 other channels that you like in your niche that are successful.
2. Watch a few of their videos and rank the creator 1-5 on the following metrics:
A. Pacing (Hook, avoiding repetition, etc)
B. Visual Variety (b-roll, on screen visuals in edit, scene or location changes)
C. On-camera presence
D. Ideas, Titles and Thumbnails. (How compelled are you to click on their videos?)
E. Storytelling

Now, go to YOUR channel and rank yourself on each of those same categories on a scale of 1-5. Start with your lowest category and begin making small improvements there! Post in the community and let us know what you’ll be working on.

03:10  Pacing
09:22  Visual Variety
13:35  On-Camera Presence
25:58  Ideas
30:25  Storytelling

Not able to stay consistent? Completely overwhelmed?

Get your free time back by automating your YouTube process. Nathan and Julia discuss over 20 ideas to automate your workflow and make quality content even faster.

03:41  Ideation
12:28  Title & Thumbnails
19:21  Filming
24:10  Editing
27:35  Publishing
30:58  Post-Publish