The Project 24 Podcast

Feedback will grow your channel faster than anything else. Julia and Nathan show you how to get feedback, even if you are working completely solo.

00:08  Importance of Feedback
07:10  Solo Feedback Options
11:52  Finding People
18:41  Discovering What You Don’t Know

Being a creator is tough. Nathan and Julia discuss the common obstacles of having an online business and some of the ways we deal with them.

00:51  Motivation Drop-off
05:25  Overwhelm
09:16  Lack of Clear Strategy
14:53  Fear of Failure/Success
19:02  Lack of Support
22:01  Unreal Expectations & Burnout
28:52  Comparison

So you’re seeing good initial signs on your channel. How soon is too soon to start thinking about things like monetization and expanding your reach? Julia and Nathan talk through things to keep in mind as your channel starts gaining traction.

“Every time you can get eyeballs on your brand, that’s an opportunity for more money.” -Nathan

00:12  Positive Early Signs
01:47  Monetization
03:45  Expanding Platforms
15:41  Sponsored Content
20:34  Email Security Tips
28:03  New YT Feature: Sponsored Ad Segments
30:02  Products
31:08  Contract Specifics
32:05  Affiliates

Nathan and Julia share the 5 best and 5 worst YouTube analytics to pay attention to. Well, actually they lost count… something like that.

00:48  Click Through Rate
03:19  Average Percentage Viewed
07:18  1 Out of 10 Ranking
10:22  Demographics
12:35  Watch Time v. Subscribers
14:28  YT Studio App
14:28  Subscribers
17:21  Dislike Numbers
23:29  Analytics
27:01  End Screen Click Through
27:44  Average Views per Viewer

Our plan was to pivot an existing channel and boost it with a 30-day content challenge. Instead, we learned something more effective and were able to test an interesting hypothesis about how YouTube evaluates and spreads re-purposed content. Tune in for all the details!

01:04  Pivoting & the YT Algorithm
06:15  Republishing Hypothesis
11:07  Pivoting v. New Channel
13:47  Publishing Pace & Expectations
17:35  Max Capacity
22:59  Recap

Crafting, understanding, and defining your brand is an important exercise for content creators. Ricky & Nathan discuss who or what decides what your brand is and things to consider as you are working to develop your brand identity.

“Your brand is every aspect of your business and how people engage with you and how they feel when they engage with you.” -Ricky

01:12  “You Have No Say…”
05:19  Adapting Your Brand
10:35  Brand Connect & Audience Shift
16:45  Your Brand is More Than Your Topic
29:02  Confidence & Taking Your Space

Don’t let YouTube or any other platform own your audience list. Setting up a website is easier than you think and every creator needs one.

Whether you are just getting started or are building out an extensive site, Cloudways is our top choice for hosting. Get started with Cloudways here.

00:15  Owning Your Audience
04:22  Early Stages
10:54  Website 101
15:10  Necessary Pages

Nathan and Julia discuss when and how to make videos on “overdone” topics in your niche and how to stand out in a crowded space.

“ Get on the same page with yourself. What that means is asking yourself the right questions every time you’re publishing a video… all those questions need to be asked every single time.’“ -Nathan

02:09  It’s All Been Done
05:13  Caveats to Make the Video
08:05  Topic Coverage & the Long Game
10:02  The Pitfall of Easy
11:53  Quality & Consistency Seasons
18:24  Get On the Same Page
19:19  Start with Something That’s Working
24:23  Tailor Your Packaging

Liz Rowe Millionaire Video (Colin and Samir case study)

The Content Warrior Challenge is coming to Project 24 in September and Nathan and Julia are discussing how you can prepare now to make the most out of your experience. They’ll offer some suggestions and share a new method we are testing to evaluate our content.

“Your Content Warrior Challenge can look WILDLY different from somebody else’s and that’s ok.” – Nathan

Content Warrior Sign Up & Point System

Grid Testing Sample – Added soon

Monthly Creator Challenges

01:08  Battleshipping
03:32  Topic Bucket & Style Testing
10:01  What YOUR Challenge Might Look Like

Whether it’s summer vacations or holiday plans, it can be hard to publish consistently during busy seasons. Julia and Ricky share tips that have helped them keep publishing even when time is tight.

01:50  Working Phases
03:26  Travel Time
04:19  Filming More Than You Publish
07:50  Making the Process Faster
12:05  Quality Comes From Quantity
16:16  Identifying Your Friction
19:15  Avoiding “Break Mode”