The Project 24 Podcast

Getting comfortable on camera is one of the hardest parts of building a YouTube channel. In this episode, Nathan interviews Julia about the lessons she’s learned, the mistakes she made, and how she’s grown as an on-camera presenter. Next week, Julia turns the tables on Nathan.

03:02  First Day Filming

Ricky shares his top tier recommendations for books that would benefit content creators. He’ll talk through why this particular book will help creators and the impact it has had on him as a creator and business owner.

01:14  The YouTube Formula by Derral Eves
08:45  Sponsor Magnet by Justin Moore
10:14  Idea Flow by Jeremy Utley
12:42  The 12 Week Year by Brian P. Moran & Michael Lennington

Nathan and Julia talk through the real concerns creators have about AI-generated content flooding the internet and why the future might not be as bleak as it seems. This is a conversation about what happens next and how to think about competing in an AI-saturated world.

01:29  Views & Fears
04:55  High Quality AI
08:06  Future of AI
16:28  AI is Best At

Whether you realized it or not, you’re brand is telling a story. Nathan & Julia talk through being intentional and consistent about your brand story message through out your content, comments, and interactions to provide a cohesive connect to your audience.

“The way you build a brand that stays is to get people connected with it.” – Nathan

00:30  The Story You Are Telling
15:09  Three Story Types
19:49  Features v Feelings
26:38  Applications
35:24  Other Techniques

Forget chasing algorithms and posting into the void. In this episode, Nathan and Julia dive into the power of building communities. That means a Facebook group, forum, or even in person space where your audience can actually connect. We talk about shifting from broadcaster to host: your job isn’t just to show up, it’s to make introductions, spark conversations, and create an environment where people feel like they belong. Think of it as throwing a party where everyone leaves saying “when’s the next one?” We break down how to be uniquely helpful, facilitate real connections, and turn your community into a place people genuinely want to return to.

00:42  Power of Community
07:27  Organic Branding
12:08  Finding Your People
14:35  Giving Them Something to Show Up For
20:08  Community Ideas
25:49  Market Climate

Creating a YouTube channel is just one potential market for your online business. In this episode Julia and Nathan explore a plan for a successful online business, without being on camera.

00:25  Ads & Audience
06:46  Social Media, Email, & Forums
09:02  Digital Marketing
16:25  Thinking Outside the Box

With the books closed on 2025, tax season is just around the corner. As a content creator preparing to file taxes can be a daunting, confusing, and intimidating process. Nathan & Julia chat about some common tax terms, what to consider as a creator, and some tax strategy dos and don’ts.

Disclaimer: We are not accountants or professionals in tax law. We advise you consult a professional in your jurisdiction regarding taxes and financial decisions for your business. 

01:41  UK Specific Notes
06:11  Liability & Tax Classifications
09:53  Gifts & Free Products
16:25  Revenue Categories
18:36  1099s
24:04  Expenses & Deductions
36:50  Quarterly Estimated
40:57  Organization & Accounts

Happy New Year! These goals go beyond the obvious “publish more”. Of course, content is king, but here are 5 tangible goals to set that will take you the extra mile.

03:37  Improving How You Capture Your Audience
06:00  Monetizing Beyond Affiliates & Ads
07:31  Omni-Channel Presence
12:06  Brand Recognition
18:48  Unique Value or Products

If you’re new to YouTube and your channel isn’t growing yet, that’s completely normal. In this episode, we walk through the most common things we fix first on beginner channels. From clarity and packaging to on-camera presence and publishing habits.

If you still want a channel audit, you can buy one here.

02:36  Unclear Packaging
06:48  Overwhelming Your Viewers
09:55  Feeling Distant
14:49  Playing It Too Safe
20:13  Under-publishing/Self-Judgment

With over 300 P24 podcast episodes, it can be hard to remember what’s already out there. This episode is a simple guide to help you find the past episodes that would be most useful for you right now. Think of it as a quick reference you can come back to whenever you’re not sure what to listen to next.

01:28  Niche, Pivots, & Audience
03:22  Publishing Frequency & Faster Content
09:39  All Things Monetization
14:13  Specific YouTube Strategy Skills
17:11  Where to Begin When You Need Direction

Episode 297 Standing Out in a Saturated Niche
Episode 288 Never Stop Niching
Episode 274 Knowing Your Audience
Episode 268 Rethinking Your Niche
Episode 109: Niching Up or Down

Episode 305 20 Ways to Speed Up Content Creation
Episode 296 Getting Ready for Content Warrior (How to Do a Publishing Challenge)
Episode 295 How to Publish During a Busy Season
Episode 292 Doing What Matters As a Creator
Episode 269 Your Guide to Outsourcing Editing
Episode 262 Publishing Seasons

Episode 307 How to Turn Q4 Planning Into Monetization Momentum
Episode 302 Early Channel Level-Ups
Episode 298 Every Creator Needs a Website
Episode 294 Become a Sponsor Magnet
Episode 272 Advanced Affiliate Strategy
Episode 256 You Could be Earning $$

Episode 310 The Cornerstone Skill for a Thriving Channel
Episode 285 Copy Like an Artist
Episode 276 Exploring Different Content Styes
Episode 270 Your Titles Won’t Work Without This
Episode 267 The Missing Element Your Content NEEDS

Episode 306 Audit Your Own Channel
Episode 263 Creator Ethics and Drafting
Episode 258 Getting the Right Advice
Episode 113 Finding Out Exactly What Your Channel Needs