The Project 24 Podcast

Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark.

01:00  Is it Everyone? Or Just Me?
04:03  External Validation
10:57  Statistically Speaking
20:39  Seeing v Buying
22:37  What’s Working

Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else.

In this episode we get into why so many videos die a slow death in the final stretch, the “thanks for watching” trap that tells viewers to leave, and why stacking five CTAs at the end is like having zero. Plus when to skip the outro entirely.

Basically: stop ignoring the back half of your video.

02:08  Video Sections & Transitions
05:30  Scripting Outros
07:07  Calls to Action
14:42  YT Algorithm Considerations
16:12  Leading to the End
19:16  Pointing to Other Creators
23:13  Trimming After Publishing

Essay-style videos have been quietly taking over YouTube but most niche creators assume they’re not for them. In this episode, Nathan and Julia dig into what essay videos actually are, why they work so well algorithmically, and why they might be one of the most underused opportunities hiding in plain sight, no matter your niche.

00:10  Essay Videos
09:49  Avatar Considerations
16:31  Expertise Barriers
18:19  Discovery Presentation
19:52  For Creators Who…
22:51  Marketing Value
26:09  Ideation
27:56  Opinions

In this episode, Nathan and Julia share 11 ways to speed up your editing workflow from setting yourself up for fewer edits before you even hit record to the tools and shortcuts that make the process faster once you’re in it. Whether you’re a solo creator doing everything yourself or thinking about bringing in some help, there’s something here for every stage.

02:01  Visual Props
03:23  AutoCut
06:08  Mouse & Keyboard
09:07  Transcript Editing
11:35  Dual Camera Angles
15:02  Premade Templates
17:24  Presets
20:16  B-Roll
20:55  Storage Solutions
23:14  Hire an Editor
24:43  Teleprompters

AutoCut
Logitech MX Master 3

In this episode, Nathan and Julia dig into the latest YouTube updates, and honestly, they’re still figuring it out too. They talk through semantic search, how AI slop is messing with the algorithm, and why smaller creators are seeing fewer impressions lately. Listen in to hear what’s happening and what it could mean for small creators.

00:40  Changes & Updates
05:45  Lower Impressions/Reach
14:35  Mixing Short & Long-form Content
15:18  AI
18:14  Semantic Search
20:58  Recent v Evergreen Content

In this episode, Nathan and Julia share the tools they actually use and love, but they don’t always agree. From editing software to AI assistants, you’ll hear where their picks align, where they differ, and the pros and cons of each.

Look for the roadblocks, not just what is going to save you the most time, when you are thinking about where to invest. -Julia

00:32  Editing Tools
14:00  LLM & AI Systems
22:59  Gear

Video Editing & Production

Editing Software

AI Tools

AI Video Generation

Vlogging Gear

Nathan & Ricky discuss how being a creator may impact your life outside of your internet business. They talk through the postive and negative effects and ways to intentionally create your persona both on and offline.

Fitting in is a great way to go be part of a crowd. It’s not a way to lead a crowd.” – Ricky

00:18  YT Personality Changes
05:27  Finding Who You Are Online
11:30  Your Anti-Avatar
14:22  On Camera Presence
19:16  Future & Real-Life
26:11 Positive Changes

You’ve heard “niche down” a hundred times. You’ve also heard “experiment more.” Today we’re explaining why those aren’t contradictions and how you can do both. In this episode, Nathan and Julia break down why most creators are getting slow, unreadable feedback from their content and how narrowing your audience (more than feels comfortable) is actually what gives you the freedom to experiment wildly. We cover the 80/20 rule on YouTube, why a broad audience makes your data noisy, and the simple reframe that changes how you think about every video you post. If you’ve ever felt like you’re posting consistently but not actually learning anything, this one’s for you.

02:16  Taking More Shots
10:03  Overlap of Niches
19:28  Taste Testing with Your Audience
23:10  Consistency
27:24  Practical Steps
35:05  Niche Size

As a creator, you’re forced to live on the same platforms designed to distract you. In this episode, Julia and Nathan cover practical tools and strategies to help you use social media and YouTube intentionally so you can create more and scroll less. 

01:23  Browser Profiles
03:08  Feed Blockers
08:33  Times & Goals
09:44  Homescreen
14:45  Up-time & Down-time
22:22  Power of Silence

News Feed Replacer: Replaces your social media feeds with an inspiring quote so you can still use platforms without getting pulled in https://chromewebstore.google.com/detail/news-feed-replacer-inspir/pckaeegmnpnnaihphgembiinmopgdnap

Unhook: Removes YouTube recommendations, homepage feed, shorts, and comments so you only see what you came for. https://unhook.app/ BeTimeful: Feed blocker that works across Chrome, Safari, iOS, and Android. https://www.betimeful.com/

StayFocusd: Set daily time limits on distracting sites; once you hit your limit, they’re blocked for the rest of the day https://stayfocusd.com/

Freedom: Block distracting sites and apps across all your devices simultaneously https://freedom.to/

One Sec: Adds a brief pause before opening a distracting app, giving you a moment to decide if you actually want to go there https://one-sec.app/

OneTab: Collapses all open tabs into a single list to reduce overwhelm and keep you focused https://www.one-tab.com/

Momentum: Replaces your new tab page with a daily focus prompt so every new tab is a reminder of what you’re working on https://momentumdash.com/

This week Nathan is in the hot seat sharing his experiences with learning and growing on camera. Listen in to hear what he’s learned along the way and the advice he would give himself now and previously.

01:22  Nathan’s Journey
05:19  Batching Content
07:26  Variety, Patterns, & Voice
12:23  Educational Content
15:21  The Real Win
20:49  Lessons Learned