Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype.

00:40 What is Engagement?
03:13 Negative Engagement
12:31 Positive Emotions
14:46 Engagement by Archetype
15:47 Information
17:53 Entertainment
19:50 Connection
20:36 Search
21:59 Increasing Engagement
28:30 Adjusting Your Content

As a continuation of our mini-series, Anna, Nathan, and Ricky discuss what’s changed since Camper Report and the start of Income School.

00:00

YouTube recently announced the beta testing of its new Creator Music program for members in the US. Nate & Julia discuss their experience with the program thus far and what to consider when thinking of adding music to your videos.

00:14 YT Creator Music Beta
06:12 YT Audio Library vs Creator Music
17:15 Is It Worth It?
20:40 Other Licensing
23:49 Using Music Effectively
36:15 Key Takeaways

It’s Episode 200! As part of a special mini-series, we’re taking a look back at the beginning to our very first podcast episodes in 2018. Episode 200 contains flashback segments of Season 1 Episode 1 & Season 1 Episode 8 where Jim & Ricky take Camper Report to the next level. Next week, we’ll discuss what we’ve learned since Camper Report, what has changed, and what is still the same.

00:00

Are you using the YouTube Community effectively? Nate & Julia talk about benefits and ways to use YT Community posts to engage with your audience. They also reveal the one post you should NEVER do.

00:52 Broad Appeal Posts
02:31 Planned Community Posts
03:50 The Goal of the Community
05:51 Posting for Your Audience
11:32 Post Frequency
13:13 Non-Poll Posts
18:31 Connecting with Audience

Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO.

00:26 We’re Moving!
07:04 Effect on Projects
10:04 Standardizing & Scaling
17:48 P24 Question: Authority Indicators
25:13 P24 Question: Local Leads

Nate and Julia are talking through common thumbnail mistakes they see and how to learn from them as a creator.

01:15 Learning from Mistakes
02:20 When to Produce Your Thumbnail
09:31 Planning Your Idea
14:58 Imagery
20:30 Design Mistakes
25:00 Refreshing the Format
26:00 Post-Publishing
31:20 The 5 S’s

What so many shake-ups in the Blogging industry within the last 6 months, many members are wondering about blogging as a path forward. Nathan & Ricky discuss the state of blogging, things that are changing, and how we can adapt.

00:00

Nate & Julia are discussing the selection and defining of your niche. Whether you’re picking your first niche or looking to pivot an existing one, this episode with talk you through some considerations and recommendations.

00:46 Picking a Niche
03:01 Monetizing a Personal Interest
08:18 Determining Niche Potential
13:07 The Most Important Variable
15:58 Defining the Niche Direction
19:00 Reviving a Dead Channel
24:30 Implementing Non-Traditional Styles

It’s the end of an era as we know it. Ricky, Nathan, and Anna talk about why that may actually be a good thing in the evolution of blogging. They also discuss great questions around affiliates, brand partnerships, and local blog branding.

02:00 Is This the End?
04:25 Search Query Topics
06:30 Evolution in Blogging
10:19 Topic Immersion
11:15 Early Adopter Shortcuts
14:29 De-commoditization & Human Interaction
26:25 P24 Question: Affiliates & Brand Partnerships
33:03 P24 Question: Local Blog Growth & Branding