The Project 24 Podcast

Nate & Julia are discussion cliches on YouTube, noticing if you’re using one unintentionally, and how to avoid overuse.

00:15 Common Cliches
02:05 What & Why of Cliches
04:18 Unintentional Cliches
09:20 Generic Requests
12:22 Stated Delays
18:06 Highpoint/Clickbait Marketing
21:35 Adding Layers & Stories
26:48 YouTuber Face
31:19 Common Sound Effects & Transitions
32:35 Drafting Cliches
33:22 Brand Traditions & Style

In the third installment of the Flashback Mini-Series we discuss some tactics we used with Camper Report then and what we know now.

01:30 Recommended Products Page (Season 1 Episode 5)
07:18 De-commoditization (Season 1 Episode 7)
09:04 Seasonality (Season 1 Episode 6)
16:15 Hiring Writers

Engagement is an interesting metric of audience behavior. Nate & Julia are discussing different type of engagement and what kind of engagement you should be looking for based on your channel archetype.

00:40 What is Engagement?
03:13 Negative Engagement
12:31 Positive Emotions
14:46 Engagement by Archetype
15:47 Information
17:53 Entertainment
19:50 Connection
20:36 Search
21:59 Increasing Engagement
28:30 Adjusting Your Content

As a continuation of our mini-series, Anna, Nathan, and Ricky discuss what’s changed since Camper Report and the start of Income School.

00:00

YouTube recently announced the beta testing of its new Creator Music program for members in the US. Nate & Julia discuss their experience with the program thus far and what to consider when thinking of adding music to your videos.

00:14 YT Creator Music Beta
06:12 YT Audio Library vs Creator Music
17:15 Is It Worth It?
20:40 Other Licensing
23:49 Using Music Effectively
36:15 Key Takeaways

It’s Episode 200! As part of a special mini-series, we’re taking a look back at the beginning to our very first podcast episodes in 2018. Episode 200 contains flashback segments of Season 1 Episode 1 & Season 1 Episode 8 where Jim & Ricky take Camper Report to the next level. Next week, we’ll discuss what we’ve learned since Camper Report, what has changed, and what is still the same.

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Are you using the YouTube Community effectively? Nate & Julia talk about benefits and ways to use YT Community posts to engage with your audience. They also reveal the one post you should NEVER do.

00:52 Broad Appeal Posts
02:31 Planned Community Posts
03:50 The Goal of the Community
05:51 Posting for Your Audience
11:32 Post Frequency
13:13 Non-Poll Posts
18:31 Connecting with Audience

Some big “behind the scenes” changes are happening at Income School. Anna, Ricky, & Nathan discuss how these changes are effecting our workflow and projects. They also answer questions on topical authority & local SEO.

00:26 We’re Moving!
07:04 Effect on Projects
10:04 Standardizing & Scaling
17:48 P24 Question: Authority Indicators
25:13 P24 Question: Local Leads

Nate and Julia are talking through common thumbnail mistakes they see and how to learn from them as a creator.

01:15 Learning from Mistakes
02:20 When to Produce Your Thumbnail
09:31 Planning Your Idea
14:58 Imagery
20:30 Design Mistakes
25:00 Refreshing the Format
26:00 Post-Publishing
31:20 The 5 S’s

What so many shake-ups in the Blogging industry within the last 6 months, many members are wondering about blogging as a path forward. Nathan & Ricky discuss the state of blogging, things that are changing, and how we can adapt.

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