The Project 24 Podcast

Nate & Julia are discussing the selection and defining of your niche. Whether you’re picking your first niche or looking to pivot an existing one, this episode with talk you through some considerations and recommendations.

00:46 Picking a Niche
03:01 Monetizing a Personal Interest
08:18 Determining Niche Potential
13:07 The Most Important Variable
15:58 Defining the Niche Direction
19:00 Reviving a Dead Channel
24:30 Implementing Non-Traditional Styles

It’s the end of an era as we know it. Ricky, Nathan, and Anna talk about why that may actually be a good thing in the evolution of blogging. They also discuss great questions around affiliates, brand partnerships, and local blog branding.

02:00 Is This the End?
04:25 Search Query Topics
06:30 Evolution in Blogging
10:19 Topic Immersion
11:15 Early Adopter Shortcuts
14:29 De-commoditization & Human Interaction
26:25 P24 Question: Affiliates & Brand Partnerships
33:03 P24 Question: Local Blog Growth & Branding

Show me the money! Julia & Nate are discussing ways to monetize your YouTube Channel outside of the YouTube Partner program. They also discuss considering your channel goals, archetype, and size when planning your monetization strategy.

00:22 Different Ways to Monetize
04:24 Types of Makers
09:58 Channel Size and Income
12:50 Monetization Planning
16:28 Monetization by Archetype
20:05 Growth Considerations

Anna & Nathan discuss the many projects in the works at the start of the year. They also answer member questions about bounce rate, search queries, and personas.

00:58 Income School Updates
01:17 Project Charity Branding
06:54 Income School Insiders
08:51 P24 Question: Existing Pages & Bounce Rate
12:46 P24 Question: Search Queries $ Titles
17:36 P24 Question: Personas

Julia and Nate are discussing their latest thoughts on YT Shorts. Then discuss when and how to implement shorts at different stages of your channel.

00:22 YT Shorts & Long-form Content
04:57 Planning the Content
08:42 Cohesive Content Strategies
13:40 Aspect Ratios in Filming
16:09 Who Shouldn’t Do Shorts
18:35 Shorts & Blogs
23:21 Shorts & Podcasts
25:23 Trends in Shorts
27:25 Nate’s Rules for Shorts
29:54 Framing, Thumbnails, & Titles

In addition to Project Charity, we have a second test project going this year in an undisclosed niche. Ricky discusses Project DoubleTime (or whatever we end up calling it!) and his plans to build a website to reach Full-Time Income in just 12 months.

00:32 Project DoubleTime
05:30 The Strategy
09:47 Video & Blogging
13:05 Video Ads
17:54 Timeline
20:31 P24 Question: Supplementing with a Seasonal Channel
27:39 P24 Question: Linking to a Competing Website

The robots are taking over! Nate discusses ChatGPT-3 & AI and it’s role in content creation using an outline created by AI!

00:40 What is ChatGPT-3?
05:48 Potential of AI Tools in Content Creation
12:43 Commodity Content and Shortcuts
14:41 What is the Role of an AI Tool?
18:20 Limitations & Concerns
20:55 The Future of AI

Anna chats with a special guest, Travis White, about using Project 24 techniques and online marketing for brick & mortar businesses.

01:14 Special Guest, Travis White
02:49 Blogging for Business
09:04 Social Media
14:07 Growth & Freedom
16:43 Short Form Content
20:17 P24 Question: Rental Niche
24:24 P24 Question: Traffic from YT & FB groups

Nate & Julia discuss your online brand perception and how your publishing schedule, credentials, and skills may or may not have an effect on your audience.

00:30 Perception
03:55 Publishing Standard
06:09 Experience & Credentials
09:28 Perfection & Progression
11:26 The Artistic Element
17:37 Scaling Your Excellence
21:45 New Host Announcement

The niche for Project Charity has been revealed! (See the full reveal video here: https://www.youtube.com/watch?v=vjhGfQDGVFc) Anna, Nathan, & Ricky talk through next steps for the new site. They also discuss EEAT, AI images, and expired domains.

00:45 Niche Revealed
03:50 Niche Immersion
08:26 Brand Plan & Categories
12:50 The Timeline
15:56 E-EAT
21:39 P24 Question: AI Images
28:43 P24 Question: Expired Domains