Feeling down? Staying motivated in uncertain times can be tough. Ricky & Anna talk through pushing through and finding motivation outside of monetary value.

01:05 Motivation
07:30 Unpredictable External Factors
11:31 Passive vs Authority
21:23 P24 Question: Communities & Forums
23:52 P24 Question: Best Time to Sell a Site?

In this episode Nate challenges how we think about the dreaded dislike button and viewer behavior. He also discusses industry audits and drafting in niches that may just be too small.

00:29 Dislikes on YT Thread
01:36 Indicators
03:02 User Behavior
05:53 Outside Audience Reactions
08:52 Core Audience Reactions
10:09 Industry Audit
17:07 Broaden or Educate

We’re moving on up in Episode 186! Anna, Ricky, & Nathan share some of the projects we’ve been working on, including some potential future updates. They also discuss tactics for taking your monetization to the next level and writing content that isn’t strictly search-based.

00:23 Income School Working Projects
09:06 Connecting with Others
11:59 Cook for Folks Testing
13:49 P24 Question: $5/mon to $10/day
21:18 Email Marketing
22:36 P24 Question: Writing for Search

Nate is back from VidSummit with fresh insights and updates on YouTube topics such as YT shorts, monetization, and music.

00:38 Vid Summit
03:24 YT Shorts Monetization
15:06 Break Mode
15:42 Music Library
20:24 The Way to Success

Nathan & Anna discuss effective product reviews and share tips for taking your reviews to the next level. They also answer member questions around building a portfolio & using recipes as lead magnets.

00:38 Hands On Product Reviews
03:25 Types of Reviews
03:58 Affiliate Strategy
07:38 When You Can’t Buy the Products…
11:25 Q4 Considerations
13:35 P24 Question: Building a Portfolio
17:43 P24 Question: Recipes as Lead Magnets
21:27 Content Warrior Challenge

Nate is out to do some myth-busting around our thoughts regarding experts on YouTube. With Ricky & Nathan, he discussed six “expert types” and shares examples of current YouTube channels using that strategy.

01:19 Types of Experts on YouTube
03:24 Experience Expert
09:40 Research Expert
14:42 Hero/Journey Expert
26:35 Neighbor Expert
31:20 Results Expert
39:48 Commentary Expert

Growth means change. We’re discussing how to delegate and handle tasks as you scale your business. We also answer questions regarding search analysis, website categories, and authority sites.

00:36 Income School Updates
01:15 Delegating
10:05 Processes & Systems
15:34 Time Value
24:55 P24 Question: People Also Ask vs Search Terms
29:42 P24 Question: Restructuring Website Categories
31:57 P24 Question: Authority Site

Nate & Ricky discuss ethics and how it can impact your channel and business. They give tips for dealing with slippery slope of marketing and sales and provide checkpoints to help maintain an ethical practice.

00:18 Ethics on YouTube
05:43 Impact on Sales
13:06 Finding a Better Way
14:29 Response Videos & Name Dropping
16:30 The Marketing & Sales Slippery Slope
21:18 Checking Yourself

Anna & Nathan discuss how to determine when you are ready to approach sponsors, gift guides, and best practices for interlinking multiple affiliates. Anna also interviews Project 24 member James regarding this community post: $0 to $6000 per month in 24 months. Thanks Ricky!

00:43 P24 Question: Approaching Potential Sponsors
03:25 P24 Question: Gift Guides
06:31 P24 Question: Multiple Interlinks
10:40 Content Warrior
11:10 Success Interview with James

Feeling lucky? Nate analyzes a channel that has experienced rapid growth for a young. He covers what pieces are going well, what might just be good luck, and what things you can replicate for on your channel.

00:33 Channel Review/Case Study
04:56 Breaking the Rules
10:10 Presentation
14:29 Potential Issues
20:15 Replicating Success