The Project 24 Podcast

Nate and Julia talk through setting goals for your YouTube channel (or any other part of life!). If you’re looking to get a boost or need help determining how to turn those dreams into reality – this podcast is for you!

01:12 Input vs. Output Goals
08:16 Using Percentages
09:20 Finding What Motivates
14:50 If/Then Indicators
21:01 Personalize Your Progress
26:28 Fear/FUD
27:33 Incremental Improvements

The final decision of our new site will soon be chosen. We talk through some of the comments and feedback we received on the two leading niches: off roading and baking. We also answer questions regarding keyword research for international markets and opinion content.

00:23 New Project Update
02:00 Off Roading Niche vs Baking
09:37 Experience
12:27 The Why
15:23 P24 Question: Trends & Keyword Research
18:32 P24 Question: Opinion Content

YMYL topics, or topics that involve your money or your life/health, have some big barriers in blogging. Is the same true for YouTube? Nate & Ricky discuss how much YMYL matters on YouTube and what considerations you may want to make.

00:30 What is YMYL?
02:40 Importance on YouTube
10:04 Building Trust with an Audience
14:21 Value Perception
15:25 Legal Considerations
20:02 P24 Question: YMYL, EAT, Mindset, & Trading
23:12 Artificial Distinctions
25:00 What Does My Audience Want?

We’re continuing to narrow down the niche for our newest site. Ricky & Anna talk through some of the factors that determined the latest round of cuts before final selection. The also discuss assessing your traffic and taking a content break in the early stages of blogging.

01:37 New Website Update
07:27 Personal Interest
14:48 Narrowing It Down
17:23 P24 Question: Normal Traffic Variations
24:20 P24 Question: Taking a Content Break in Early Stages

Feeling in a funk? Nate & Ricky discuss ways to break out of the box and challenge your assumptions for your videos.

00:35 P24 Question: How Do You Handle This?
02:00 Breaking Down the Concept
07:11 Pressing Record
08:13 Taking a New Angle
11:31 Simplify
18:31 Perfectionism, Anxiety, & Exhaustion

We’re starting a cool new project and need your help! Ricky, Anna, and Nathan discuss the details on how P24 members can get involved. They also answer questions regarding setting up a site for e-commerce & multi-query Battleshipping.

00:25 New Income School Project
08:08 Niche Ideas
11:08 Competition vs Idea Theft
14:41 P24 Question: E-Commerce Shopify Setup
18:03 P24 Question: Multi-Query Battleship Audit

Nate & Ricky talk through the Hub & Spoke Strategy based on different archetypes. They review this member thread from the Community: After-Action Review: Hub Video Strategy (with Stats & Revenue) .

00:51 The Hub & Spoke Strategy
03:12 P24 Member Experience
06:01 Entertainment Archetype
13:10 Connection Archetype
21:02 Sponsored Videos

In our continued Cook for Folks discussion, Nathan and Anna address some of the content and writing issues that contributed to the site fall short. They discuss a process for content auditing and planning next steps to move forward.

01:08 Cook for Folks
08:22 Battleshipping Underperforming Articles
10:03 Content Auditing
15:06 When to Audit?
17:13 P24 Question: Outsourcing Early Content Writing
22:11 P24 Question: Edit or Re-direct?
25:38 Q4 Ad News

Hit or Miss? We’re announcing the release of The Battleship Method of YouTube! Similar to our Blogging Battleship Method Nate and Ricky has been hard at work on a method that will help you evaluate your YT content and optimize your channel performance.

01:00 YT System Update
06:42 Content Relevancy
08:11 Identifiers & Tools
13:35 Archetypes
15:36 Influencing Viewer Behavior
17:32 Privating Videos & Cleaning Up Your Channel

Ricky & Anna dig in to the Cook for Folks site and what has and has not worked out with this case study. They also answer questions about a borderline YMYL niche & potential Google Update effects.

00:34 Cook for Folks & the Google Updates
01:26 Building Niche Sites
09:17 Topical Authority
16:17 Planning Categories
21:24 P24 Question: Confidence Niche
30:01 P24 Question: Daily Fluctuations
33:55 Google Update