The Project 24 Podcast

Big announcement today! Jim is leaving Income School. Backfire is turning from a case study into a real brand and he’s excited to build that business. In this episode, Jim and Ricky share some of the fundamentals they’ve learned in their time together at Income School.

00:31 Big Announcement
05:57 Backfire
12:49 The Basics of Winning
17:58 Jim’s Future Plans
19:30 Outsourced Writing
23:55 The Future of Project 24

How’s your #short game? Nate discusses his current strategy & recommendations for using YouTube Shorts and reviews a members approach to the 30 videos in 30 days challenge.

00:15  YouTube Shorts
05:30  Should I use Shorts?
08:40  Shorts Strategy
13:05  Mixed Content & Training Your Audience
16:04  Separate Shorts Channel Potential
20:41  30 Videos in 30 Days
21:27  P24 Question: Cohesive Content

Ricky and Anna talk about the roadmap for future Project 24 courses, a live event, and even merch! We want to hear your feedback here.

00:46 P24 Question: Expanded Topics Not Ranking
07:18 P24 Question: Monetizing a Travel Blog
11:58 P24 Question: Missing Google Indexing
18:26 Income School Future Roadmap
20:54 Affiliate Course
24:56 YouTube System
29:30 Buying & Selling Sites
30:53 Site Review How-To Course
33:00 In Person Live Events
39:01 Income School Merchandise

Join Nate as he talks through tips for Search Analysis, Ideation, Topic Clusters, and Product Reviews. He also discusses way to train the YouTube algorithm to increase views through the Wagon Wheel strategy, chain videos, and evergreen seeding.

00:30  P24 Question: Search Analysis & Ideation
06:35  Topic Clusters
11:44  P24 Question: Wagon Wheel Sequence
13:02  Chain Videos
16:30  Evergreen Seeding
19:05  Product Review Agreements & Sponsors
27:05  Outreach for Small Channels

Struggling with writing time? Nathan & Anna talk about how to improve your writing time and create quality content with original research.

00:46 P24 Question: Managing Content for YT & Blogs
04:34 P24 Question: Recognizing Brand Competition
08:36 P24 Question: Progressive Search Analysis
12:02 Time Management in Content Creation
13:55 Research Time & Writing Time
15:38 Outlining
17:26 Breaking It Down
19:29 Voice
21:15 Original Research

Nate talks about tapping into new audience views using collaborations. He reviews the different types of collaborations and challenges members to implement one strategy in an upcoming video.

00:24  Why Collaboration
06:38  Response Videos
08:21  Reaction Videos
08:57  Feature Videos
10:27  Direct Collaboration
11:47  Hybrid “Gift” Strategy
18:04  Challenge the Assumption
20:53  P24 Question: Increase Posting Schedule
23:15  P24 Question: Character Count in Titles
25:26  P24 Question: Tagging on YouTube

Ricky and Anna dive deep into Topic Clustering. Ricky reviews a case study shared by P24 members in the Community and discusses when and how topic clustering might be beneficial for your site.

00:43 P24 Question: Titles for Blogs vs YouTube
06:54 P24 Question: Large Website or Sub-Websites
10:48 P24 Question: Subheading Length
14:54 Topic Clusters
22:00 When To Use Clustering
26:55 Authority
33:18 Interlinking
37:23 Article Length
38:47 Headings
40:15 Unanswered Questions
43:30 Competition
44:48 Writing Tips

Welcome to the first official episode of the YouTube Podcast! Nate is sharing an interesting trend he is noticing on YouTube and how it impacts your audience, impressions, and channel growth.

01:10  Metadata & YT Algorithm
02:21  Association of Channels
06:45  Effect on Impressions
10:41  Adding New Content Types
18:01  Targeting Underserved Niche Audiences
19:15  Reasonable Overlap
21:10  Publishing Schedule
22:38  Starting a New Channel
23:53  Warming Your Audience

Something new is coming to the Project 24 podcast. Listen in for Nate’s announcement. Anna also interviews successful P24 member Avi and he shares his insights and tips for P24 members.

00:31 P24 Question: YT Search vs Suggest Traffic
02:19 P24 Question: Revamp YT Thumbnails or Titles?
09:17 P24 Question: Timestamps & Chapters
10:31 Announcement: YT Podcast
17:15 Qualifying Videos
18:20 P24 Member Interview: Avi

Today Anna joins Jim and Ricky to dive deeper into search analysis and answer your blogging questions.  They’ll give their take on assessing competition.

00:57 P24 Question: Best in Year Posts
06:21 P24 Question: Buy or Start Site?
15:43 P24 Question: Competition with Newbie Blogs
17:38 Search Analysis
18:56 Google Trends
29:08 Research & MEGA Resources