Jim, Ricky, & Nathan talk about plans for the new secret site about pellet guns. They theorize about testing word count, incorporating a multimedia experience, and the potential impact. Nathan interviews P24 members Dana & Amit.

00:25  Income School Updates
00:42  Word Count Testing
07:25  Snippets
10:05  YouTube on Pellet Guns site
12:49  Writer Insights from Tanner
16:13  Multimedia and Affiliates
19:02  Ads with Shorter Content
24:00  Affiliate Industry Database
27:57  P24 Member Interview: Dana & Amit

In this episode Nathan & Ricky discuss monetizing with affiliates and ways to reach beyond Amazon. Members are encouraged to add known affiliate programs here: https://forms.gle/NGhKfFUmZYjs1NNP9 . Nathan interviews P24 member Brian.

00:42  Business Book Recommendations
04:55  P24 Question: Email Marketing & Drip Campaigns
10:13  Send in Blue & Convert Kit
12:28  Outdoor Troop Update
15:29  Affiliates & Monetization
22:21  P24 Affiliate Program
26:19  Blockbuster vs Redbox vs Netflix example
30:20  Affiliate Industry Database
32:49  P24 Member Interview: Brian

Jim & Ricky answer questions about the new Snippet Optimization course and discuss the new sites & channels Income School is working on. Nathan interviews P24 member Wendy.

00:45  Snippet Optimization Course 
01:50  How Until I Know If I Win the Snippet?
04:24  If I Re-work, Different Snippet Style?
06:07  If I’m Winning the Snippet, Change My Post?
06:40  Top 5 SERP, Go for Snippet?
09:33  Teeing Up the Answer Paragraph Style
10:28  Multi Answer Targets  
11:52  Post Formatting/Headings
14:26  Income School Update
17:32  Income School YT Channels
23:13  Income School Sites
36:29  P24 Member Interview: Wendy

In today’s Episode we’re reviewing a Project 24 member’s site Pickleball Kitchen. This site is an excellent case study in comparing the blogging, YouTube, and podcasting platforms.

00:42  P24 Question: Using Stock Images
02:42  P24 Question: YouTube Ranking Timeline
04:01  Pickleball Kitchen Case Study
05:48  Blogging vs YouTube vs Podcasting
14:40  Personal Branding
16:12  Monetization
22:31  Creating Content for Paid vs Free
28:30  Audience Considerations
29:45  Competing with Professionals
33:31  Recommendations
41:30  Blogging & YouTube Platforms
47:10  Marketing

Jim & Ricky answer member questions and discuss the latest changes in Google. Nathan interviews P24 member John.

00:45  P24 Question: Content Being Stolen
13:32  P24 Question: Backlinks & Guest Posts
17:52  Google Algorithm Update
26:26  P24 Member Interview: John

In Episode 81 the guys talk about providing real value with your business. Jim & Ricky discuss recent situations battling plagiarism and emphasize the importance of providing original quality content.

00:39  P24 Question: Lead Magnets & Emails
02:22  P24 Question: Managing Workflow
05:30  Plagiarism & Copying Content
21:12  Originality & Adding Expertise
25:01  Influencing vs Parroting
34:23  Interest Videos on YouTube

Join us for a strategy session about a possible future Income School tool to aid in search analysis. The guys also discuss audio courses and expanding to adjacent audiences.

01:04  P24 Question: Audio Courses
09:37  Expanding to Adjacent Audiences
07:56  Integrating Blog & YouTube
22:21  Affiliate Sherpa
25:20  Search Analysis Tool Strategy Session
33:02  Potential Tool Roadblocks

Remote podcasting continues as Jim, Ricky, & Nathan discuss the Amazon Affiliate commission update released last week and what it means for monetizing niche sites moving forward. Nathan also interviews P24 member Matt about his recent milestone in a YMYL niche.

00:57  P24 Question: Cookie Notifications
04:49  P24 Question: Traffic from Images
08:03  Amazon Affiliate Changes
12:43  Post Amazon Affiliate Marketing
17:00  Monetization Alternatives
21:21  Niche Selection Considerations
27:43  P24 Member Interview: Matt

The guys podcast remotely while we continue to shelter in place. They discuss the recent 52/24 challenge, the lessons they learned, and recommendations for applying it to your business.

00:14  Amazon Affiliate Update
01:34  P24 Question: Partner Agreements
06:16  P24 Question: Niche Key Indicators
12:08  52/24 Recap
12:45  Pushing Through Barriers
16:48  Batching Content
22:08  Process and Organization
28:16  Using YT & Blogging Together

Jim, Ricky, & Nathan check in and answer a few member questions followed by a clip from a previous podcast episode about de-commoditizing. Nathan interviews P24 member Sasha.

00:42  P24 Question: ManageWP v GoogleSearch Console
02:41  P24 Question: How to Offer Consultations
06:58  COVID-19 & the Effects on Our Industry
09:40  Income School Happenings/P24 3.0
13:54  Clip from Episode 53
35:16  P24 Member Interview: Sasha