The holidays are just around the corner which can mean a big increase in revenue for your site if you are ready. The guys chat about things to do, and not do, to optimize your monetization earnings through the end of the year. 

01:48  Ads
07:07  Ezoic
13:04  Affiliates/Gift Guides
16:00  Refer/Affiliate Sherpa
18:24  Info Products & Discount Sales
23:15  Google Search Console

In this episode of the podcast we’re announcing plans for the new Project 12 Accelerator and giving updates on a few of the things we’re currently testing. Nate & Anna also give an update and tips of YouTube shorts.

00:40  P24 Question: YouTube Info Videos
03:52  Project 12 Accelerator
06:47  Search Analysis
08:56  Google Index Updates
10:46  Testing Post Recipe Word Counts
14:30  No Link Mention
15:56  YouTube Shorts

Ricky, Nathan, & Nate discuss a new strategy for evaluation your content. Using the rings of a target as a visual they describe how to deliberately emphasize and balance your content for your audience.

00:24  P24 Question: Home Efficiency Niche
03:25  P24 Question: Logo Design
09:24  Evaluating Content
10:52  3 Rings of Content
15:31  Ring Split 
18:34  Be Deliberate in Ring Use
23:14  Build from Center Out

There are some big shakeups on the horizon in SEO. Jim, Nathan, & Nate talk through potential changes with Google’s November Core Update, the effectiveness of YouTube Shorts vs Stories, and Apple possibly getting in the search game.

00:24  Google Passage Indexing
05:22  Stand Alone Subheadings
08:04  Answer Targets within Subtitles
11:26  YouTube #Shorts
16:27  YouTube Stories
17:28  #Shorts Opportunity 
24:29  #Shorts Content
28:33  Apple Search Engine

Backfire is a year old. Listen in as the guys discuss its stats throughout the year, things they’ve learned, and things they are testing with the channel and site.

00:15  Terms of Service Update
02:21  Backfire at 1 Year
11:18  Monetization
14:17  Learning for Yourself
20:15  Understanding the Audience
23:00  Entertainment vs Information
24:13  Use the Product
27:37  Focus on Audience NOT Topic/Products
30:41  Video Length
31:02  Case Study: Backfire.tv
37:45  Cartridge Profiles

Nathan & Andrea chat about visual content creation, specificially photography and video. Andrea shares her tips as a professional photographer now working on visual content.

00:38  Project 24 Update
01:27  Andrea Introduction
05:50  Visual Content Creation
06:33  Photography Terminology
11:54  Editing Terminology
15:31  Photography Gear
17:45  Lighting
22:15  Budget Options
25:50  Photo Scenarios
29:49  General Composition Rules
31:12  Removing Backgrounds/Subjects
32:25  Video Editing

We’re joining you a little early this week with some BIG announcements. Listen in for the Project 3.0 release and news about all the things we’ve been testing out recently at Income School. 

01:04  Project 24 3.0
05:25  YouTube Shorts
09:03  Testing Article Lengths
18:19  Backfire Caliber Profiles
22:52  Backfire Vlog
26:07  Outsourcing
35:59  Low Interest Niches
39:46  52/24

In Episode 102, Nathan  talks about monetization and offers to take your questions live. 

00:14  Content Warrior Challenge
01:57  P24 3.0 Update
03:18  P24 Question: Selling vs Holding a Site
07:59  P24 Question: After the 60 Steps
12:40  P24 Question: Google Analytics
15:41  Monetization – Your 1st $5
18:36  Ads
19:58  Info Products
25:48  Affiliate
34:28  Content Production & Hiring Writers

Nathan answers questions and re-caps his week training the writers at the Creator Studio in Rexburg. He emphasizes the importance of the snippet and writing your answer target. 

00:24  Creator Studio
01:40  Content Warrior Challenge
02:56  P24 Question: New Affiliate Course?
04:16  P24 Question: Impact of Content Warrior Challenge
07:14  P24 Question: YT Length Benefits
09:01  P24 Question: YT Search Analysis
15:41  P24 Question: Jim’s hand?
16:33  Writing Snippets
21:38  Writing Voice & Style

Release the confetti! We’ve hit 100 episodes on the podcast! To celebrate we took your audio messages and questions. Thanks to all who participated. Project 24…This is your life!

00:53  Tim – Passive Income Site
04:05  jross – Virtual Immersion Event?
07:19  Peter – Site Review 
11:24  Chris – Motivation
16:15  Jeff’s P24 Journey
18:36  Emin’s P24 Journey
20:40  Member P24 Journey
22:06  Andrew’s P24 Journey
25:19  MrXStitch – Favorite Superhero & Europe Event?
28:03  Clicker – Search Analysis
32:42  Jonah’s P24 Journey
35:16  Buckles – Grown Up Career? 
39:27  Francis – YMYL & YouTube
42:05  Wakeart – Ezoic
44:22  Tom – Pageviews & Courses
48:30  Patrick – Search Analysis
53:51  John – DirtBikePlanet & Affiliates
57:00  Charlie – Time Management 
1:03:13  Katie’s P24 Journey