The ProMarketer Podcast

While the culture war rages on (and yes, it's pretty hot today) ... there is an entirely different kind of storm on the horizon.

And tax professionals are perfectly primed for it ... maybe.

And we're seeing good things RIGHT NOW in the advertising data ... and we've got some thoughts on what is coming for tax resolution services.

Hint: it's going to be a BIG deal.

The head of Tax Resolution Academy (and longtime TaxProMarketer agency client) Dan Henn, CPA, offers his 10,000-foot perspective and how your practice can ride this rocketship -- EVEN IF YOU ARE NOT AN EA or CPA.

As you must know ... the expiration of the PPP, and the EIDL programs (and various sundry pandemic credits) will expose many zombie companies for what they are -- and will inevitably create some 941 "issues".

Not to mention the very likely recession to come.

But as you must know -- this translates into an opportunity to be of great service. There will be thousands and thousands of taxpayers in distress with the IRS.

And they need YOU -- the caring local professional ... NOT the hyperdrive national sales outfits who are just looking for the next tally on their whiteboards.

The very good news is that we have been hitting upon some campaigns that are driving MAJOR leadflow for these services -- right now.

We share all of that in this session as well as how you can set up your own campaigns for maximum conversions.

With inflation in the air, it seems only natural to talk about PRICING with you. Specifically, yours.

Regardless of the inflationary realities you and your clients are facing, how you price your services is one of the best things that you can be looking at right now.

Recently Nate Hagerty, CEO of TaxProMarketer, hosted Michelle Weinstein (aka "The Pitch Queen") for one of his agency-clients-only office hours sessions, and she brought the house down as she coached up a few TPM clients LIVE on how they priced within their practice and the shifts that are possible when that shift is made.

And the ProMarketer Podcast has been planning to have her back even before the recent surges in price pressure across the economy.

Looking ahead to where the tax and accounting world is going, practitioners MUST realize that commodification of the simple return and the falling away of pandemic-related SBA and IRS weirdness will result in pressure on practices that haven't figured out how to serve a higher-level client.

And raising your fees is only part of the recipe.

So, to get through burnout, you'll need to commit to some positive changes in how you operate within your practice.

Listen in as host Nate Hagerty and guest Michelle Weinstein discuss how to properly and effectively change your pricing structure and set up your practice for the future world.

For more great resources from Michelle Weinstein:

- Abundant Accountant Website

- Abundant Accountant Podcast

- Abundant Accountant YouTube Show

Though the last three tax seasons have brought tax pros like you to your knees pleading for relief, to make it through, you've got to remember it's not about you. This is about your customers.

And to serve them well in future tax seasons (and beyond), you need to find passion for what you do, something Roger Knecht of the Buiding the Premiere Accounting Firm podcast says is an imperative for moving forward in this industry. As president of the Universal Accounting Center (a multimillion accountant advising firm ranked in Inc's top 500 list for growth rate) with 20 years in the industry, he knows a thing or two about burnout and getting past it. Listen in as he shares with TaxProMarketer CEO Nate Hagerty about adding advising in tax practices, creating workplace boundaries, gaining proficiency, broadening services, and more.

Because if you find your passion, you'll help your clients legally avoid tax liabilities they are (or could be) facing, and you'll find ways to offer them value beyond simply filing their taxes in regular tax seasons.

Looking for support and some practical coaching? Head on over to www.universalaccounting.com for free resources or take in some episodes of the Building the Premier Accounting Firm podcast.

Small businesses truly are the lifeblood of the U.S. economy. And behind those businesses are accountants, bookkeepers, and tax practitioners, guiding them through the muck that is the current state of things.

But that also means burnout… so many longstanding industry professionals shouting into the ether, "I'm done." How then shall the industry (and it's workers) find a way to get past the chaos? What tips and tools are going to help professionals like you navigate the turmoil?

That's where Accounting Web and Managing Editor Seth Fineberg come in. AccountingWeb's online content machine is all about giving accountants practical tools and industry knowledge to get the job done better.

And that begins, as Seth shares with host Nate Hagerty, with remembering what makes you happy… along with a good dose of "NO" to the things that hinder the joy of serving your clients.

Ask yourself:

What kind of work do you want to be doing?

What kind of clients do you want to be serving?

What matters to you in this industry?

How do you want to spend your time?

Finding the answers to these questions means charting a path to rediscovered joy even in the midst of a stormy tax and accounting industry.

And… there's always networking and getting fresh fuel at the AccountingWeb Live Summit next year under the San Diego sun, May 15-18. In the meantime, listen in and visit AccountingWeb.com to get more of what Seth and his team are offering up.

Tax pros and accountants alike… you know you've felt it.

Exhaustion and burnout are all too real in the industry. Practitioners and CPAs are jumping ship in droves. You probably know some… or you're on the verge of following suit.

But, if you'll take a step back, you'll see that you have an opportunity right now to be a gift to so many people who are looking for some guidance in this tax world storm.

And finding a way forward starts with asking hard questions about your work/life balance and business structure. And that's where Jackie Meyer, CPA, comes in, offering hard-won insights to accountants everywhere on those very topics.

Owner of her own CPA firm, creator of the Certified Concierge Accountant Mastermind group, and 3-time 40 under 40 CPA Advisor winner, Jackie has become a voice of reason in the swirl of the accounting industry.

Here she talks to host Nate Hagerty about self-evaluation, workaholic tendencies, creating boundaries with clients, and capitalizing on practice value-adds to move an accounting firm from surviving to thriving.

Connect with Jackie Meyer:

• www.jackiemeyercpa.com
• www.certifiedconciergeaccountant.com
• Accounting Firm Influencers Facebook group
• [email protected]

When you're juggling soccer schedules, project deadlines, meal prep, responding to timely emails, and so on, it can be pretty overwhelming, and navigating the demands of both home and workplace can take its toll.

That's why in this Office Hours we're focusing on productivity strategies for working moms (from working moms) -- and how best to support them in the workplace. Because working moms face unique challenges in the office, we want to acknowledge and discuss their struggles and provide resources to set them up for success.

One way we want to do that is to provide a platform for real working moms to share their experiences and the strategies they adopted that have helped (or not helped) to navigate these roles in the workplace and at home.

A few of TaxProMarketer's very own working moms were ready and available to lead this discussion: Bekah Greutman (Client Success Coach), Eugenia Brock (Director of Operations), and Jodi Schipper (Content Marketing Director).

Whether you're a working mom looking to see how others are doing it or you're a boss looking to create a more supportive environment, this session will be invaluable for implementing your own strategies.

The last three tax seasons have shifted a lot of tax and accounting professionals' priorities. Some are considering shifting their pricing models. Others are trying to implement new marketing strategies to get better, more ideal clients. And there is a whole contingency looking for an exit plan to leave it all behind.

Wherever you're finding yourself on that spectrum, Michael Gordon (Not Your Basic Bean Counter) drops decades-worth of truth nuggets in this episode of the ProMarketer Podcast. Retired now, Micheal built a thriving CPA practice over many years and learned a thing or two about growing a business using strategies like "Take Mikey to Lunch" and his own unique version of value billing.

Michael jumps into discussing the origins of Not Your Basic Bean Counter and how he gained a foothold into the realtor and renter's association groups in his city becoming their go-to tax guy. In his practice, he built a culture that valued his workers and put relational connect as a top priority in their weekly meetings – something he thinks everyone should do in their business (big or small).

When he began to approach retirement, he found that it wasn't one big event or moment that brought on the shift, but rather taking baby steps. Now, he spends time advocating for fraud prevention in businesses, avidly reading the Association of Certified Fraud Examiners' (ACFE) Report to the Nations. He even shares some juicy fraud stories with host Nate Hagerty (CEO TaxProMarketer) that'll have you researching fraud prevention strategies. Michael is happy to share more – just shoot him an email ([email protected]).

Right now, business owners are desperately searching for people they can lean into for real guidance on business matters. There's a goldmine of prospects out there, but tapping into them means offering more than just the once-a-year tax preparation service. It means becoming that back-pocket person for many aspects of their business including CFO services, accounting, tax planning, and bookkeeping.

Enter Kate Josephine Johnson: MBA from the Yale School of Management, a BA in Economics from Baylor University, and recognized as a Top 50 Women in Accounting in 2020. She is the owner of Heritage Business Services, LLC, a virtual bookkeeping firm serving small business clients all over the United States. Three years ago, she saw an opportunity to help accountants and tax professionals who were burned out on the traditional accounting practice method and were looking to build a virtual accounting career instead. As questions began to flood her inbox, she responded by creating the Bookkeeping Side Hustle community, a group with over 18,000 members dedicated to helping others in the accounting world shift or grow their accounting business virtually.

On this episode of the ProMarketer Podcast, she and Nate Hagerty, CEO of TaxProMarketer, discuss the opportunities available to tax professionals in providing a full service practice that includes advisory and bookkeeping services. They emphasize finding the pain points for business owners and helping them sort through them. Often that begins with bookkeeping. Because the financial data tells a story - a truthful one.

If you want to take advantage of adding advisory and bookkeeping services to your practice, start by learning the software (Quickbooks, Xero, Freshbooks, Wave, etc.) and be good at daily accounting. This will be the foundation on which you can help any small business build their financial dreams. Build that kind of solid dependability and you'll have a client for life, one that you won't need to nickel and dime because they'll see the value you offer their business.

Want more practical insight on accounting and bookkeeping services from Kate Josephine Johnson? Check her out on any of these platforms:

LinkedIn

YouTube

Twitter

Instagram

Bookkeeping Side Hustle Facebook Group

With a tax code that keeps morphing and clients who demand tax return happiness at a going-out-of-business price, it's no wonder tax practitioners are burning out and running full-speed away from the industry.

So, how do you navigate the rough seas of tax world, scale your business, and find joy in what you do?

That's exactly what Nate Hagerty (CEO of TaxProMarketer) and Joe Woodard (CEO of Woodard) discuss in this episode of the ProMarketer Podcast.

Woodard has helped over 125,000 accounting and business professionals successfully grow their practices by providing education, coaching, and a variety of resources including weekly articles, podcasts, reality TV show episodes, and a monthly free webinar.

Joe is also the proprietor of Scaling New Heights, which, since its start in 2009, has become one of the premiere events in the accounting industry, bringing tools and practical insights on scaling up accounting practices (and lives).

For a long time, accountants and tax professionals have lived in a survival framework. Your industry is commoditized and your profession is threatened with displacement by newer and more pervasive software programs (many of them "free").

But there is hope for the future.

It begins with a paradigm shift especially in the areas of pricing and value. Joe Woodard recommends introducing subscription model pricing, including advising value add-ons that go beyond once-a-year tax filing, and learning how to market your firm and sell that value. When practitioners like you begin to see the value of what you offer, others will see it too.

Here you'll learn that scaling requires a combination of new technology and process standardization… and getting the right people in the right seats at your company.

Struggling to hire employees? Here's a one hour on demand training (a special offer to ProMarketer Podcast listeners), which focuses on the staffing crisis and how to combat it: Battling the Staffing Crisis.

For more free resources, be sure to head on over to www.woodard.com and register for this year's Scaling New Heights conference in Orlando, Florida, June 19-22 – a great resource and an opportunity to build community that will help you weather the economic storms on the horizon.

COO Troy Lakey and Director of Client Support Katherine Hershberger join CEO Nate Hagerty and Vice President Christian Jones for an important conversation about the demand of a packed schedule: the best productivity hacks for increased output… while keeping your sanity.

We cannot emphasize enough just how nerdy (and skilled) the TPM team is at ways to "hack" workflow, and how truly beneficial this session will be — if you apply what's shared.

See, we've been VERY busy here at TPM/APM (like you, probably). And because of the demands of that busyness, one thing we've been doing is devoting special portions of our weekly full company meetings to talking about productivity hacks with Troy and Katherine in particular at the helm. They both have years of findings backing them when it comes to optimizing their workflows, and we know what they've gleaned from their experience will be VERY valuable to tax and accounting practice owners who want more out of their time.