In this episode, Anirudha Takle talks about Industry 4.0 and the rise of digital transformation, especially during the covid-19 pandemic. He shares his thoughts and experiences with the impact of digital transformation on skill gaps, multiple different industries, data sensitivity and cybersecurity, sales and marketing teams, and more. Tune in for expert insight into where the future of business and technology is taking us in 2021 and beyond!

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In this episode, Janani Sriram shares her insights on "Effective AI for practitioners,” explaining how to get value from Artificial Intelligence, Advanced Analytics, and Machine Learning.

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In this episode, Kuldeep Solanki discusses being a transformational leader, benefits, and necessary steps to be taken if such a leadership style is adopted. He also highlights the qualities of a successful leader and the skill sets that make them stand out.

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In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements.

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In this episode, Ike Dimitriadis discusses Salesforce Implementation in detail, the different approaches and their suitable applications, as well as major principles to be considered to achieve a successful Salesforce implementation.

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In this episode, Rachit Maheshwari discusses how brands stand out using strong marketing and promotion. We discuss Trendjacking, see how to make the best use of it, and learn what to keep in mind before using the same. Rachit also shares his implementation framework and shows by example how to work on scaling your brand or business!

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In this episode, Amit Vaish brings a very unique perspective to the go-to marketing strategy that delivers success in marketing programs. He’ll talk about creating a brand that is more thoughtful and memorable. We will also learn the importance of content marketing today and how it became all about building relationships with others. And how can you help customers really move through their buyer journey. We will go with the same passion and zeal that we always love to have. Tune in in this episode!

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In this episode, Alan Love shares key insights on Customer Life Cycle Transformation, with detailed analysis on the shift from the Deal-focused approach in sales, to a Customer-centric perspective. He highlights the importance of this transition, compared with a Deal-focused model, and discusses major aspects of businesses that need attention for the transition to be fully implemented.

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In this episode, Wilson Raj shares his knowledge about marketing and customer experience from a career spanning over two decades and dives into modern marketing practices, including AI, and discovers why no automation methods today can gimmick human marketing. We also talk about marketing analytics, immersive technology, and the challenges faced by the industry today. Tune in to the episode for unparalleled insights on the subject from the global marketing genius!

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In this episode, Soo Shim talks about the value of industry teams. Soo discusses working with global industry teams and procurements. We also learn the purpose and benefits of the Think Tank programs at SAP. If you're somebody who wishes to understand industry teams for better organizational growth, this episode is for you!

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