Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its strategy and its positioning. Throughout those challenges, the corporate affairs function has managed multiple stakeholder relationships, with an emphasis on adding commercial value.

As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’s Myriam Käser.

In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marketing communications and sponsorships at Dutch telecom provider KPN, and Jacqueline Bosselaar, executive strategy director, CEO and founder of HPB Het PR Bureau, to discuss the “Piece of Me” campaign, winner of our Platinum SABRE for the best public relations campaign in the EMEA region.

In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NSFW Pulse research. This provocative new study explores how consumers really feel about brands engaging with so-called ‘not safe for work’ topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights. The results show a clear divide across political persuasion, age and religion on whether brands should speak up and take a stand on various issues – or not. 

In a podcast from PRovoke Media’s Cannes HQ, The Sway Effect’s Jen Risi discusses her on firm’s commitment to diversity and inclusion, and he advice that clients hold the course.

In this episode of th PRovoke Media podcast, part of our special Cannes series, Maja Pawinska Sims is joined on the Croisette by Nitin Mantri, APAC president of We. Communications and group CEO of Avian. We. Their lively conversation that covers the creativity festival, the market landscape in Asia, and the results of the agency's new Brands in Motion study, which shows an interesting discrepancy between how effective communications professionals think they are being, and how comms activity is actually being received by their audiences.

The founder of French digital agency Jin says future shareholders might prefer to have their companies led by an artificial intelligence rather than a “very impetuous, not predictable CEO.”

In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its increasing importance in organizational leadership. Pawluk shares why empathetic leaders are better positioned to cultivate psychological safety, a necessary condition for creativity, risk-taking, and sustained innovation. With data showing that employees with compassionate senior leaders are nearly five times more likely to report being innovative, Pawluk makes the case for empathy as a strategic advantage, not a soft skill.

In the second of our CEO Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging conversation that included the challenges of maintaining a cohesive culture across one of the world's largest agencies, the importance of creativity, the changing media landscape, AI, and the impending merger between Interpublic and Omnicom.