The Published Author Podcast

Julie Broad is yet another example that determination plays a huge role in writing and publishing a bestseller! This guest’s first book has its origins in rejection! Wiley book publishing contacted Julie and she then pitched an idea for a book about real estate investing. Their response was no, they already had a book like that. Instead, they ask Julie to work on another title. But after three months of work on a book proposal, Wiley then turned around and rejected their own idea.

Entrepreneurs who aren’t professional writers but want to write a book can face challenges. These include: Struggling to find their voice Sounding too stiff or formal Not enjoying the writing process Working with a ghostwriter but not convinced that writer has found your voice Omitting stories from the narrative.

You’re finally writing your book! But there is one important last step: Make this book project your priority. Otherwise, you won’t get it done. That’s the message delivered by Published Author podcast guest Jyotsna Ramachandra. Jyotsana is also a book publisher, having founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors publish their book and amplify their message.

Your book is a business. And if you’re not designing your entire business around your book, it will fail. These are the frank words from Bendan Kane, author of the bestsellers Hook Point and One Million Followers. The globally recognized author learned this lesson after writing his first book, One Million Followers. Brendan tells show host Josh Steimle: “You need a strategy for your book so that readers know what action you want them to take in terms of working with you.

Author and marketer Nikki Nash freely admits she didn’t follow any advice she was given on how to get an agent and write a book. A marketing consultant, Nikki tells the Published Author Podcast: “I literally tell people that I manifested my book, because everything people told me about getting a book deal, I did not do any of that! “I didn't have an agent. I didn't have 50,000 people on my Instagram following me, or on my email list.

Entrepreneurs don’t write books so they can sell them in massive quantities. They write books because of what a nonfiction book can accomplish for their business. But first you need to market your book and yourself as a thought leader. In this episode of the Published Author Podcast, Sandy Smith reveals actionable tips on how to maximize book publicity so that you can grow your business.

When is the last time that your ideal client or prospective client invited you into their home in their quiet time? Most entrepreneur’s would answer that question with “Never”. This is why Published Author’s latest guest Matthew Halloran is a huge believer in the power of podcasts, particularly for authors. “A book is finite. You’ve got 300 pages or 200 pages,” says Matthew. “When the reader is done, they close the book and put it back on the shelf.”

Xinran is an internationally acclaimed author, journalist, and activist.  Born in Beijing in 1958 to educated parents, Xinran was separated from her mother and father during Chairman Mao’s Cultural Revolution because her parents were imprisoned. In this episode, Xinran tells host Josh Steimle the moving recollection of her early memories, when she came home from school to find her parent’s house on fire after being set alight by the Red Guards.

Being hacked multiple times, having money stolen from his bank account and—the ultimate embarrassment—having his cybersecurity company breached, all led to cybersecurity expert Scott Schober writing his first book.  In Scott’s work to educate people on cybersecurity, he effectively put a target on his back, and suddenly found himself a target.

We hear lots from and about CEOs, CFOs, and CIOs. In fact, we probably don’t need to write out these acronyms. But what about the CSO? That’s chief sustainability officer, just in case you didn’t. Looking at the headlines these days, we probably need to hear more. So it’s great that Chrissa Pagitsas has decided to write a book based on interviews with chief sustainability offers. The target release date is early 2022.