In this episode, John & Tyler have an actual rocket scientist join them. DNS, nameservers and the alike probably don’t need that level of a resource but we figured it was best to overboard with a subject that is scary to a lot of publishers. We do our best to break down the technical elements of a website so that publisher could use the information to improve their sites performance.

In this episode, John & Tyler have a guest join them to talk about web content. They give the final word on what quality content is and share a few tips for creating content that ranks well organically; as well as some trade secrets for evaluating your current content and improving it.

John & Tyler tackle all the things that affect SEO and dive deep into how to benefit from Google's algorithm and its changes. They look closely at common, low hanging fruit that exists on most sites, and discuss the easiest ways to increase page speed. John & Tyler also share their favorite tools for impacting SEO on a site and delve into the best ways to use them,

This week features a deep dive with Ezoic co-founder, John Cole. He tells the story of how Ezoic got started, how they raised funds by growing website ad revenue, and reveals the secrets of ad testing.