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A podcast that dives deep into the most important issues for online publishers. Tyler Bishop and guests provide fun and enlightening information on SEO, media trends, site speed, ad earnings, content ... more
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.
July 30, 2020Taboola & Outbrain Get Closer to Merging & The Fashion Industry's Comeback to AdvertisingTyler and Shelby discuss how the U.S. Department of Justice has cleared Taboola and Outbrain's plan to merge. They also talk about how fashion and retail brands are returning to advertising and the new Google News tab in Search Console....more19minPlay
July 23, 2020New Google Discover Guidelines & How Youtube Videos Rank in Google SearchTyler and Shelby discuss how the Google Discover help document was updated to include E-A-T and more. They also talk about Google reportedly pushesYoutube over other rivals and a study of click-through rates in Google search....more22minPlay
July 16, 2020Publishers Facing More Late Payments & Driving Traffic with Google Image SearchTyler and Shelby discuss how there is a new way to drive traffic to websites through a new update to Google Image Search. They also talk about how publishers are reporting an increase in late payments and why Google is paying publishers for news content....more23minPlay
July 08, 2020Content and Audience Growth Strategies w/BestTechie.comShelby is joined by the Founder of BestTechie, Jeff Weisbein, to discuss how he's grown his website after starting in 2003 at just 13 years old....more21minPlay
June 30, 2020Google Reveals its Fees Across Ad Products & Advertising's Return to "Normal"Shelby and Sarah discuss how Google is sharing new information about its take rate and how Instagram is expected to surpass Twitter as a popular news source. They also talk about how digital advertising is starting to make a comeback and how Google agreed to start paying for news content in some countries....more20minPlay
June 18, 2020How Google's Confirm Click Penalty Affect Ad Revenue & The Future of AMPTyler and Shelby discuss Google Adsense's confirm click penalty and how it affects ad revenue and the future of AMP after Google announced new plans for highlighted stories. They also talk about how Instagram says publishers may need permission from users to embed their photos....more21minPlay
June 11, 2020Tips for Hosting Webinars & How National Geographic Adapts its Instagram FeedShelby and Whitney discuss how Google has rolled out the web page highlight feature for HTML pages. They also talk about how National Geographic has adapted its Instagram strategy over 16 years and tips for hosting webinars....more18minPlay
June 03, 2020Google's New Core Web Vitals and IGTV's New Monetization OfferingsTyler and Shelby discuss how the speed report has been replaced by Core Web Vitals in Google Search Console. They also talk about Instagram's new monetization partnership with content creators....more18minPlay
May 27, 2020Google Chrome to Block Resource Heavy Ads & The Influx of 'Bad Ads'Tyler and Shelby discuss how Google Chrome is planning to block resource-heavy ads and how fewer advertisers means more bad ads in the programmatic market. They also talk about how US antitrust regulators are eyeing Google....more22minPlay
May 20, 2020How Some Publishers are Combating Low Ad Rates & Newsletter StrategiesTyler and Shelby talk about the importance of focusing on reader retention and how some publishers are pulling ad inventory to protect their ad rates. They also discuss some strategies for a successful newsletter....more24minPlay
FAQs about The Publisher Lab:How many episodes does The Publisher Lab have?The podcast currently has 214 episodes available.