The Publisher Podcast by Media Voices

The Publisher Summits: How the Observer marries its audio and app strategies for audience retention


Listen Later

This is the latest in a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more.

Thanks to the sponsors of the Publisher Podcast and App Summits - Crowdfindervideo, Pugpig, and Syno. Find out more about them and how they help publishers take their magazines and newsletters to the next level at publishersummits.com.

This episode features insight from Aleena Augustine, who is Audience Growth Manager at The Observer. Now this is a bit special as The Observer brand was acquired by Tortoise Media in April of this year, so there was an awful lot to talk about there. Aleena spoke specifically about how the team is combining podcasts and apps for a powerful subscriber proposition – and what comes next for native audio within its app.

Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media

...more
View all episodesView all episodes
Download on the App Store

The Publisher Podcast by Media VoicesBy Media Voices

  • 5
  • 5
  • 5
  • 5
  • 5

5

5 ratings


More shows like The Publisher Podcast by Media Voices

View all
The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,013 Listeners

The Rebooting Show by Brian Morrissey

The Rebooting Show

57 Listeners

The Future of Media, Explained - from Press Gazette by New Statesman Media Group

The Future of Media, Explained - from Press Gazette

1 Listeners

Subscribe Now: Wie du Abonnenten gewinnst und glücklich hältst by Lennart Schneider

Subscribe Now: Wie du Abonnenten gewinnst und glücklich hältst

0 Listeners

Unhedged by Financial Times & Pushkin Industries

Unhedged

163 Listeners