In this episode of the ArtTactic Podcast, host Adam Green speaks with Jack Bullen, co-founder and director of the Woolwich Contemporary Print Fair, about the evolving world of contemporary printmaking and the unique opportunities it offers. They discuss what makes prints appealing to certain collectors, exciting trends in the medium, and how technology is shaping the market, including innovative approaches artists are taking. Jack previews this year’s edition of the fair, occurring November 21-24, and shares his thoughts on the phenomenon of “drops” and how rising prices are impacting this tactic. For new collectors, Jack also offers practical tips on making confident purchases and avoiding common pitfalls in this dynamic and accessible segment of the art world.