The Purpose Lab

In this episode of the Purpose Lab I'm delighted to be in conversation with Jac Hodges. A published author, and recently named as one of the top 10 UK female social media experts to follow in 2021.

Join us as we dig deep into how to follow your purpose, even when the environment around you isn't always the most encouraging or straight forward. Jac left a successful corporate career 2 years ago to set up on her own so she could have a bigger impact on the Network Marketing industry. She's fiercely protective of the industry and is on a one woman mission to clean up its reputation.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

About Jac:

Jac is hugely passionate about two things 1: Social Media being used appropriately in the Network Marketing industry, no spammy Pammy's on her watch and secondly Leadership Development.

She enables her circle to become the best Leader's they can be to unlock the full potential in their business by helping others achieve greatness.

She offers a range of products and programs that support Network Marketers to become the best version of themselves.

Also a published author, recently named as one of the top 10 UK female social media experts to follow in 2021 and will be appearing on FOX TV later in the year on a show about female entrepreneurs - Women of Influence

Jac's Links:

Facebook: https://www.facebook.com/jachodges.TheSuccessCoach/

Instagram: https://www.instagram.com/jac.hodges/

Website: https://www.jachodges.online

How does personal purpose unfold in your business?

This conversation unpacks how being open to each and every experience from the chance conversation, serendipitous nudges and even traumatic experiences can provide a stepping-stone to living a life in increasing alignment to your purpose and calling.

Join Helen Pinnock, and I as we explore how being in tune with your passion, and strengths pulls you closer to revealing your purpose, whilst intention & action moves you towards your most purposeful business.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Key Takeaways

Wellness professionals generally are really good at what they do. They're amazing at what they do quite often but they are not just good at telling people what they do.

Sometimes we know that the goal is right, but the process to get there, isn't always the right way to do it.

Being shy and being introverted is not the same thing.

You can hold the trauma and the sadness alongside the openness

If there is something you want to do, check if it feels right, write it down, and ask yourself, what's the worst thing that can happen.

Episode Timeline

00:07 Intro

00:43 About Helen

02:19 Helen's PCOS and how she was inspired by Victoria Beckham's pregnancy

03:43 Helen's first encounter with Homeopathy

05:44 How Helen found her purpose

08:07 Helen's purpose

09:44 How Covid trauma led to a dramatic change in Helen's career

12:29 The role intuition played in Helen's journey

14:02 Helen's journaling process

16:07 Shyness vs. introversion

19:32 Getting her message out in the world.

26:25 Journey of personal development

29:11 Purposeful success for Helen

33:08 How to connect with Helen

34:07 Outro

Standout Quotes

"I'm a huge believer in intuition, but I think you have to ground your intuition."

" I always think of my business, as a journey of personal development and personal discovery"

"I'm also a great believer that some stories shouldn't be told until they're ready, clearly I'm ready."

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

About Helen:

Helen Pinnock is the Founder of the Wellbeing Business School.

She provides business coaching services to holistic therapists and yoga teachers in the wellness industry.

Founded after a 20-year career in the industry and following her own remarkable recovery from PCOS (polycystic ovary syndrome) which left her struggling with infertility and chronic pain amongst health issues, Helen is very well placed to know first-hand about the benefits of taking care of your physical and emotional health naturally.

Because of her own experiences she is determined that the wellness industry not only survives but thrives.

Her 1# Amazon best-selling book "From Client To Clinic Owner - How to create your wellbeing business from the inside out" documenting her own experiences working in the wellness industry with along with practical advice on how to grow your own business.

She began her wellbeing career first as a reflexologist then after five years she realised her expertise lay not as a therapist but in facilitating others to do the work.

This is when Helen created the Wellbeing Clinic, a counselling and holistic health clinic which she has ran successfully for 13 years.

Unfortunately, like many others, she had to close it in 2020 due to Covid 19.

It was at this point she decided to respond to the times that we are living through. With many holistic therapists and yoga teachers moving online and looking to pivot their businesses. It felt as though it was right for Helen to do the same and show them how to do this successfully. She moved the Wellbeing Business School online and decided to step full time into this role.

She has created the Wellness Business Collective a membership business club for holistic therapists and yoga teachers. It will provide the training, expertise, confidence and support needed to help them achieve their goals.

Helen's Links:

Facebook: https://www.facebook.com/helenwellnessbizcoach

Instagram: https://www.instagram.com/helenwellnessbizcoach

Website: https://www.helenpinnock.com

It takes boldness and courage to step beyond the 'norm' and be the difference. To be an initiator & stand-up for change.

I'm delighted to be celebrating one such initiator, with a fabulously, personal and insightful conversation with Lucienne Shakir. 

Lucienne, is an empowerment coach, and a woman who stands up to speak with truth & wisdom becasue she can no longer maintain the status quo by not speaking up.

This is what a purpose-led vision, looks like.

Key Takeaways

Your mindset about wealth plays a crucial part in how you manage your income.

It is not just about creating wealth to spend but creating wealth to empower and add more purpose for what you are already doing.

Feminism is purely about equality, socio-economic, political equality of the sexes. It's not women being greater than men is just simply men and women being equal.

Tap into your purpose and identify who you are being during the day. You will begin to identify the things that give you energy and the things that drain your energy.

Episode Timeline

00:07 Intro

00:58 About Lucienne and what she does

03:57 Stages of Lucienne's journey

14:42 How Lucienne started her business

17:21 Lucienne's purposeful mission at this time

22:19 The shift in wealth mindset

24:42 The beginning of a legacy

25:48 What feminism really is about

29:30 Building confidence

36:28 Tapping into your deeper sense of purpose

39:00 A powerful tool to use for self-coaching

39:48 How to connect with Lucienne

40:51 Invitation to Purpose to Profit

42:30 Outro

Standout Quotes

I sit here today, and the purpose is to create more equality and to create environments for human beings.

Other people telling you that you're doing well in those areas is, is great. It helps your belief system, but actually, unless you latch onto that and you truly believe it from within, your confidence doesn't grow.

You can build confidence, and confidence is not a God-given gift. You simply need to do things repetitively successfully to your own judgment over time, and your confidence with inquiry

The cheapest thing you can do really because you can self-coach, but people don't do it unless they've invested in it.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

About Lucienne:

Giving frustrated female, professionals a life to love.

Lucienne's Links:

Twitter: https://twitter.com/lucienne_coach

LinkedIn: https://www.linkedin.com/in/lucienne-shakir-%F0%9F%8C%B8-79505b180/

Instagram: https://www.instagram.com/luciennecoaching/

Website: https://www.luciennecoaching.com

Purpose = Noun: "the reason why something exists".

You can build a business doing all the busy-work that drains your energy; leaves you feeling uninspired & limits your power, day after day.

OR you can take the bold step to lean into the purpose you are created for and step into your feminine leadership & create an abundant, authentic legacy business, with purpose & ease.

It's time to create your abundant legacy brand, that's anchored in your purpose. A business that makes your heart beat faster & your calling.

An abundant legacy brand is a heart-centred business, focused on creating expansive growth through the power and reach of its purpose.

It's a business with the desire to create a ripple effect with the power of a tsunami wave, creating a movement that positively impacts the world through the transformation it initiates.

A legacy business has a vision & a mission that is bigger than them.

And it all starts with your Purpose Pays Blueprint – the framework for creating a legacy brand, that sits at the heart of HOW to make your purpose pay. Utilising the 5 A's:

·        Alchemize

·        Align

·        Abundance

·        Activate

·        Amplify.

Key Takeaways

Purpose is about embracing a movement and understanding the way of being, and the by-product of that is a successful business.

A legacy brand is a brand that is heart-centered and focusing on expansive growth thru the power and the reach of its purpose.

When we learn how to articulate our truest purpose and the contribution we're designed to make, we can learn how to outwork it.

The purpose will indicate your mission, where your vision is going to be, and the values you want to show up with.

We are our biggest asset and the biggest set of breaks on what we want to do and achieve.

Episode Timeline

00:06 Intro

01:15 One of the easiest definition of purpose

03:39 Stepping into feminine leadership 

04:32 How to build an abundant legacy brand out of you

04:52 Definition of a legacy brand 

06:39 How are you going to build your legacy

07:10 The 5As

07:51 Alchemize

10:04 Alignment

12:55 Abundance

15:26 Activation

20:00 Amplification

24:47 The 3 pillars of purpose and the effect of putting them together

26:23 Invitation

29:09 Outro

Standout Quotes

Purpose is the reason why something exists. 

Build businesses around what makes your heart go faster.

Legacy brand has a vision and a mission that is bigger than the individual who started it.

The purpose of your brand is to represent your purpose.

Confidence is attractive for those who are looking for someone to guide them on a journey of transformation.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

Sign up to the Purpose Pays Workshop: https://sarahpearsonwood.com/purpose-pays-workshop/

This episode is all about how to use your Identity and who you're designed to be to propel your business forward. Who we are and how we show-up is a powerful attractor - the magnetiser for who we're calling to come into our businesses. Our heart, intuition and stories are key elements in discovering who we are AND how we communicate our essence to our audience and customers.

In this episode I take a deep dive into Archetypes and how this powerful tool can illuminate an easier way to develop brand personality, messaging, brand content and ultimately connection with our audiences. This episode shines a light on how Identity & Purpose are linked to the story we ARE and have WITHIN us.

Key Takeaways

We have to make sure that who we are and who we are attracting are aligned.

Becoming conscious of the archetypal story that was shaping behavior, contributed to our self awareness, hence our ability to show up in the world and heal ourselves.

There are 12 key archetypal characters and you can have a mix of some.

Key archetypes can show up differently in different people.

Any tool that will enable you to fully get a grip of who you are and how you shape up in the world is always gonna be a key element in creating a successful business.

Episode Timeline

00:07 Intro

00:56 This episode's topic

02:20 Brand personality

02:55 Archetype profiles

04:26 Human psyche evolution

06:45 Archetypal characters  as a process of individuation

08:35 Evolving of archetype

09:02 Archetypal characters

10:14 Different expression of archetypes

10:56 Warrior archetype

11:48 The impact of knowing your archetype

15:16 The 12 key archetypal characters

20:16 Alchemizing process

20:55 Being in abundance

22:00 Activating who you are into your business

22:30 Amplification

23:23 An invitation to explore the process

25:16 Resources

25:54 Outro

Standout Quotes

Who we are and how we show up is the attractor for who comes to our business.

Understanding your archetype is crucial to understanding and tapping into your purpose.

Your archetype can evolve depending on how you are perceiving the world around you at any given time.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

Sign up to the Purpose Pays Workshop: https://sarahpearsonwood.com/purpose-pays-workshop/

Step into a new purposeful business movement. Fed-up of doing business in the old, traditional ways? This episode is for you. For those of you who are feeling called to be brave. To purposefully, stop hiding and leave behind their fear - the fear that they'll be judged, the fear that it won't work, fear that there's a right way and a wrong way to do things. This is for those who deep down know they've allowed fear to keep them playing small, and prevented them from stepping into all of your glorious potential. It's time to slay the fear and rise to your potential.

Key Takeaways

The more that you are yourself in your brand and business, you are more magnetic to your clients.

When confidence is high, it makes a woman fierce and brave. It happens when she leans on her strength.

It is not about being a better version but being a more expansive version of you and being connected to your true spirit.

To find success, you have to find yourself.

A purpose-based business is part embracing your love for who you serve, and is about tapping your wisdom of who you are.

Working from a purpose-led perspective means you don't have to resort to fear-based marketing tactics.

Episode Timeline

00:06 Intro

01:37 The purpose behind this podcast

02:01 Connection of fear and how fear can hold us back

02:19 Questions for this episode

03:25 Why it is ok to have big goals

04:15 The best version of you

04:40 When are you the most magnetic to your clients

05:16 What makes a woman unstoppable

05:45 Not the better version but the more expansive one

06:10 Investing resources in the right direction

07:45 To find success

08:10 Shiny marketing tactics

08:45 Fear-based concept of marketing

09:28 Where scarcity and lack has no place

10:41 Abundance-based business

13:03 Working from a purpose-led perspective

15:45 Marketing from a place of imbalance

16:24 Communicating from alignment of purpose

19:00 Standing on the shoulders of giants

20:26 Feminine energy

22:24 An invitation to explore purpose

26:48 Outro

Standout Quotes

The best version of you is literally just an arm stretch away waiting to grab your hand.

I don't want to attract my clients to me out of fear or out of scarcity.

When you market and communicate in alignment with your purpose, then you get to communicate the fullness and wholeness of yourself and the message that you carry.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

Sign up to the Purpose Pays Workshop: https://sarahpearsonwood.com/purpose-pays-workshop/

This week's episode I will be talking about something that's really close to my heart – it's all about the clarity that comes around your messaging when you understand the link between your purpose and what you really want to say.

Your purpose really does carry your message!

This episode really is jam packed full of info including how to tap into what works for you, the things that will set-you apart, and how getting these elements of your business nailed creates client magnetism.

Key Takeaways

When you have the power of clarity, you can be very loud to create an impact.

Your content has to come out of what you believe. Your message is part of who you are.

Your purpose carries your message.

The things that light you up that set you on fire when you talk about them are the signposts for those who are watching, listening, and learning that what you are doing is right for them.

Having an understanding of your archetype is a compelling way to link your purpose and your message.

There is a clear connection between your messaging and your purpose.

Episode Timeline

00:06 Intro

01:06 Intro to episode

01:33 Our current dilemma

03:19 Finding what works for you

03:54 Your purpose and what you want to say

04:54 Questions to ask to align your purpose and messaging

06:42 The things that will set you apart

07:43 The power of clarity

09:31 How would it feel to be confident in your message.

10:48 What true magnetism looks like

11:38 Turning the dials on the other areas in your business.

11:56 The take away from this episode

13:11 Having an understanding of your archetype

13:24 The hero's journey

14:08 The untold story within us

16:43 Telling your story

17:15 When you feel the most you

20:03 Invitation to connect

22:30 Outro

Standout Quotes

Your purpose contains the beating heart of what you really want to say.

Without purpose, you have no message, and without a message, you don't have a voice.

When we are our truest self, that is the most on purpose that we ever get to be.

Your purpose plus your message equals magnetism.

When you have the power of clarity, you can be very loud to create an impact.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

Discover Your Money Archetype here: https://calendly.com/sarah-56/profiles

Join me on Wednesday 9th June from 10.30am to 1pm for the Purpose Pays Workshop, sign up here: https://sarahpearsonwood.com/purpose-pays-workshop/

In this episode Sarah is joined by Carol Hampshire, a Soul Aligned Brand Designer and Branding Mentor. We talk all about the magic created when you bring your branding into complete alignment with who you are, who you serve and the work you are called to do.

When your purpose, passion and message are intuitively visually expressed it harnesses the essence of you. This powerfully amplifies your brand and its ability to connect you, your audience and your unique message. Your purpose really does have the power to bring your brand alive. It's a powerful episode!

Key Takeaways

• The one thing that makes the brand stand out is from the other brands is if the person is aligned to the brand.

• Your ideal audience is naturally going to want to connect with the same kind of essence as them.

• You don't need a million people to connect with you. You just need your specific client, your audience, your target market. The more you are in alignment, the more those people will find you.

• The more that you become clear of who you are, the more that purpose comes into focus.

• In creating a brand, you need to do what is right for you and what is profitable for your specific needs.

Episode Timeline

00:04 Intro

00:48 Carol explains her passion for soul aligned brand

03:04 Niche down

05:27 Being intuitive with clients

10:30 Refreshing your branding once in a while

12:48 identifying unique essence of who you are

16:40 Going deep rather than wide.

17:30 Advice for people who are going deep.

20:00 The need to create a balance

23:20 Carol's recent experience of feeling being on purpose

25:28 Recap

26:10 How to connect with Carol

27:43 Outro

Standout Quotes

• The more you are proud of your brand, the more you want to be more visible.

• The more you evolve, the less your brand needs to prove anything to anybody.

• Take a break and find something that you enjoy when you don't think of work or business, and just have some fun.

• What your soul wants to say can only be discovered in non-action, in nothingness.

• The more you serve, the more on purpose you will feel.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

About Carol:

For over 25 years, Carol Hampshire has been working with start-up companies and 7-figure entrepreneurs worldwide, as a brand designer and mentor. Carol knows exactly how to build a brand from the inside out, ensuring that it's in alignment with their passion and purpose. She creates custom websites and sales pages that truly reflect the essence of brands because in doing so, the rightful audience and target market will be naturally attracted to the products and services the business is trying to sell.

By following her unique framework, Carol navigates a brand's vision, values and voice, creating aligned visuals that are easily recognizable and help her clients position themselves as experts in their field. As a coach herself, she brings out the essence of a personal brand by asking the right questions as they venture into preparing what they need to create a successful business launch.

In a world where there is so much noise and confusion, Carol's mission is to help brands to be crystal clear in what they want to achieve. Through visually gorgeous designs, she is sure to craft a brand that is unique and will make any business stand out from the crowd.

Carol's Links:

Facebook: https://www.facebook.com/carolhampshire

Instagram: https://www.instagram.com/carolhampshire/

Website: https://carolhampshire.com/

Where is your purpose going to come alive, and how will you harness it and magnify it in the service of others? 

We continue the conversation with an interactive discussion on Clubhouse, Thursdays at 2pm. The Purpose Pack. Or find me @sarahpwood 

You can download more resources, on the Resources Page on my website www.sarahpearsonwood.com

Key Takeaways

Knowing our strengths and putting them into action is what activates your purpose.

There's a very fine line between purpose and passion and we can often mistake passion for purpose.

It's the impact of the combination of your identity, the genius and legacy that brings to birth your purpose.

We can meet people and resonate with them without knowing them because we instinctively recognize that their purpose is either similar to yours or linked to yours or entwined with yours.

Your why is what inspires other people to connect with you or in your business

Episode Timeline

00:03 Intro

00:50 What we will talk about in this episode

02:11 Magic

03:19 Natural gift

04:21 Our talents combined with our passion

06:34 Mistaking passion for purpose

07:50 Your purpose is something bigger than you.

09:11 Amplification of strengths

10:40 Why is it crucial to know yourself

13:15 Leaving a legacy

14:20 what is your contribution

18:04 Writing a letter from your future self

19:21 Translating your passion into action

20:45 looking at our business from a different paradigm

24:20 Closing

Standout Quotes

When you know what motivates you, then you can use it to start to drive your choices and influence your behavior.

Passion is one of the ingredients from which purpose grows.

Your passion is fuel for your purpose.

Your purpose is about losing yourself in something bigger than you. 

No purpose is more significant or grounded than others.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years' experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up to the Purpose Pays Playbook here: https://sarahpearsonwood.com/purpose-plays-playbook/

Have you got a big, juicy, purposeful story to share? Apply to be on the podcast here: https://forms.gle/yXSQXSo5FcrCHXZQ8 

Today we're going to start the journey to align to your purpose.  I'm excited to explore the first of the Pillars of Purpose with you. Identity.

It's impossible to live on purpose, without getting to know who you are. The power of knowing and loving yourself. Being sure and confident about what's within you and allowing it to come to the surface is a lifelong journey. The clearer you are about your strengths, character, values, and zone of genius, your passion, and loves the clearer your calling becomes. 

In this episode, I explore the fundamental question "Who Am I" and how the answers lead towards purpose. This is part one in a two-part series.

We continue the conversation with an interactive discussion on Clubhouse, Thursdays at 2 pm. The Purpose Pack. Or find me @sarahpwood 

You can download more resources, on the Resources Page on my website www.sarahpearsonwood.com

Key Takeaways

Aligning to purpose is all about knowing and understanding yourself.

The three areas of aligning with purpose are your identity, zone of genius, and legacy.

When looking at identity, we must understand what you value and what is most important to you.

Your core values point to the very heart and essence of who you are.

Write a letter to your future self and include all of the info about you.

Get a sense of where your strengths and your passions lie.

Episode Timeline

00:03 Intro

00:53 Three key aspects about uncovering, unlocking, and utilizing purpose

02:11 How to align to purpose

03:40 Figuring out who you are

07:45 Asking questions about what you love to do

10:24 Your core values

11:30 What makes a huge impact on our beliefs

13:05 Digging into the understanding of who you are

15:40 List your top 10 traits

18:20 Analyzing your list

19:30 Identifying areas to take action

21:00 When we create belief statements

22:10 Writing a letter to your future self

23:30 Getting a sense of where your strengths and your passions lie

24:20 Outro, next episode

Standout Quotes

It's impossible to live on purpose without first spending time truly getting to understand yourself.

When you see how you want your life to look and understand the priorities that you want to establish in your life, things become clearer.

It's generally in times of transition when we often question our identity, what we stand for, what we believe, what we want to change, what we want to do.

If you don't yet know what you truly believe and what you truly feel strongly about, that's likely why you've not yet found your purpose. 

It's our ability to shift our identity or grow and evolve our identity in conjunction with our values and our priorities that makes finding our purpose so interesting.

About Sarah:

Hello! I'm Sarah Pearson-Wood and I believe, every single one of us is designed with a powerful PURPOSE. 

I'm a Business Transformation Strategist, championing female founders to harness their passion. To work from their purpose, create profit & build a legacy brand that makes big impact.

"I empower female visionaries to bring all of who they are in their business by alchemising their untold story into their purpose. That way they boldly step into their feminine leadership and create an abundant and authentic legacy".

I'm on a one-woman mission to help female founders connect to their calling & tap into the power of their purpose, their true calling. To harness their entrepreneurial DNA and create big, bold, personal brands that impact others and change the world. 

My passion is to empower the women who transform others. The women unleashing from what's been holding them back. The women who are stepping up to create Tsunami sized waves of impact, with the positive work they do. 

I'm the Creator of Purpose to Profit (without selling your soul) and The Legacy Builder. Rise Without Selling Out. 

My work centres on Purpose Led Strategy I Marketing by Design I Heart Led Coaching & Mentoring.

My close to 25 years experience of real life and business, goes hand-in-hand with the knowledge & training in marketing-comms, commercial marketing, branding, and business to back it up. I have an Advanced Certificate in Executive Coaching. I'm DiSC trained and presently training in Human Design energetics. 

I've been involved in small businesses for over 10 years and running my own consultancy and now coaching practice for much of that too.

I'm values led and believe in a human first approach. That means I'll always focus on leading with a purpose-led, integrity driven marketing machine. My approach to life and business is grounded in the understanding that YOU are the secret sauce to everything you desire and crave out of life and business. 

Are you ready to lean-in to the work that amplifies your purpose, attracts soul-aligned clients, pays you well & transforms the world? 

I believe you can make your purpose pay.

Sarah's Links:

Facebook: https://www.facebook.com/sarahpearsonwood

LinkedIn: https://www.linkedin.com/in/sarahpearsonwood/

Instagram: https://www.instagram.com/sarahpearsonwood/

Website: https://sarahpearsonwood.com/

Clubhouse: @sarahpwood and The Purpose Pack Club

Sign up for the Purpose Playbook