The Purpose Made Podcast

In today’s episode, we chat with the brilliant Dr Grace Lordan. Dr Lordan is the Founding Director of The Inclusion Initiative, an Associate Professor at the London School of Economics and Political Science and also serves as an expert advisor to the UK Government. As an academic, Dr Lordan’s research is focused on quantifying the benefits of inclusion within and across firms and designing interventions that level the playing field for under-represented talent. Her work has appeared in numerous prestigious academic journals coupled with the Financial Times and Harvard Business Review. 

In March 2021, Grace published her first book 'Think Big: Take Smalls Steps and Build The Future You Want', an evidence-based guide that looks at how your small actions today will determine your future. In today’s conversation, we delve into Grace's work covering tonnes of behavioural science concepts including how our emotions influence decision making, the relationship between gender and risk aversion and why we fear failure. You'll leave with a better understanding of why some people stumble in their journeys, and why others succeed and actionable steps to create the future you want. 

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Today we chat to the awesome Scott Goodson. Scott is a multi-published author and founder of New York based StrawberryFrog, an independent full-funnel marketing, advertising and design agency. Movements are the future of branding and for the last 25 years Scott has worked with some of the world's most iconic brands including: Google, Emirates Airline, Heineken, Coca Cola, Jim Beam, Mercedes, Mahindra, P&G; plus Sabra, PepsiCo, SunTrust and many more. Scott is also the creator of the concept of Movement Thinking, the premise being that the processes which create great social movements can help us systematically apply a human centred approach to solve problems in a creative and innovative way in our lives, businesses, communities and countries. Scott has lectured on the subject at Harvard Business School, Columbia, Cambridge, TEDx, BBC, CNN, and has also appeared in the New York Times, Financial Times, Wall Street Journal, Economist, Harvard Business Review and Forbes. So, without further ado, please sit back, relax and we do hope you enjoy!!

► StrawberryFrog: https://strawberryfrog.com/about

► Activate Brand Purpose:https://www.activatebrandpurpose.com

TEDx: https://www.youtube.com/watch?v=HKUQloTjdOU&t=182s 

SUBSCRIBE:

► SPOTIFY: https://open.spotify.com/show/66hrGrtDSwBJUzIGF6f5eg?si=90e43d06145d4c5a

► ITUNES: https://podcasts.apple.com/gb/podcast/purpose-made-podcast/id1558826869

TIMESTAMPS: 

0:00: Introduction

1:08: Creativity for Good

3:50: The Pursuit of Purpose 

4:55: A Personal Pursuit of Purpose

6:20: Shaping of Perspective

6:50: Working with Björn Borg

9:35: Activating Brand Purpose

11:10: The Impact of Social Media on Societal and Behavioural Change

13:41: Purposeful companies outperform the market by 42%

14:03: Higher Purpose and Activating Brand Purpose

17:37: Movements vs. Marketing

19:23: Case Study: Orexo ‘Out The Monster’

24:49: Competitive Advantage of Purpose

28:12: Purpose Power Index

33:23: Closing Statement

35:35: Credits

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In today’s episode we chat to the wonderful Christina Brun Petersen co-founder of the Copenhagen based, Worksome. Worksome is the home of your contingent workforce and a leader in the flexible revolution. Christina is passionate about making the future of work a reality. To do so, she believes in supporting four fundamental initiatives at work:  

1.      A people-first company culture that is inclusive, authentic and sustainable 

2.      Trust and strength based leadership

3.      A flexible workplace that fosters agility and autonomy

4.      And innovation driven by diversity and inclusion. 

During this episode, we discuss societal change and driving factors, flexibility and hybrid working, the culture both inside and out, building trust within the workforce, driving engagement and Gen Z, a shift in paradigm and leadership to the root causes behind the great resignation and more!! So without further ado, please sit back, relax and we do hope you enjoy!!

LINK TO WORKSOME:

► WORKSOME: https://www.worksome.com/uk/home

SUBSCRIBE TO THE PODCAST:

► SPOTIFY: https://open.spotify.com/show/66hrGrtDSwBJUzIGF6f5eg?si=90e43d06145d4c5a

► ITUNES: https://podcasts.apple.com/gb/podcast/purpose-made-podcast/id1558826869

ADD US ON: INSTAGRAM: https://www.instagram.com/peterbell471/

TIMESTAMPS: 

00:00:00: Intro

00:02:35: The *Why* Behind Worksome 

00:03:27: Societal Change & Driving Factors

00:04:54: Culture Both Inside & Out

00:05:47: Building Trust Within The Workforce

00:07:02: Driving Engagement & Gen Z

00:08:13: Paradigm Shift & Leadership

00:10:42: The Root Causes Behind The Great Resignation

00:14:46: The Future Growth of Worksome

00:16:00: Purpose & People First Movements

00:17:08: Key Takeaways: Culture is Key

00:18:51: Closing Statement

00:19:30: Credits

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In today’s episode we chat to the awesome Heather Hansen. Heather is a Global Communication Specialist, TEDx speaker, and Founder of Singapore-based communication training and consulting firm, Global Speech Academy. Heather’s expertise around language and people, has encouraged leaders around the world to improve their communication and human relationships. Skills and expertise further discussed within her latest book, Unmuted: How To Show Up, Speak Up, and Inspire Action.

During this episode, we chat about her motivations, childhood and expertise coupled to how you too can also make your voice heard and why today more so than ever it’s of critical importance to do so. So without further ado, please sit back, relax and we do hope you enjoy!!

Links:

-        https://globalspeechacademy.com/about/heather-hansen/

-        https://www.bloomsbury.com/uk/unmuted-9781472993809/

-        https://www.purposemade.uk

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In today’s episode we chat to the wonderful Chris Ashworth. Chris is the Head of Social Impact at Nominet. Nominet runs the .UK internet infrastructure and its social impact programme aims to improve the lives of one million people, providing support and opportunities to tackle some of the most important digital issues facing young people in the UK today. Issues such as the 2.1million young people at risk of becoming digitally excluded. Nominet also support other charities including Barnardo’s, Princes Trust, Scouts and the National Safer Internet Centre.

During this episode, we chat about the challenges and opportunities born out of digitalisation, to the work of Nominet, and Chris’s own motivations and experiences which are driving him to do the amazing work he does today. As Chris shares with me, to share with you, our listeners, experiences such as the heart-breaking account of South Africa which underpins his deep rooted desire to help others. So without further ado, please sit back, relax and we do hope you enjoy!!

Links:

-        https://www.nominet.uk 

-        https://www.purposemade.uk 

-        https://digitalyouthindex.uk 

-        https://techforgood.global 

-        https://www.nominet.uk/public-benefit/ 

-        Oxfam Inequalities kills report: https://policy-practice.oxfam.org/resources/inequality-kills-the-unparalleled-action-needed-to-combat-unprecedented-inequal-621341/ 

-        Amazon Destroying millions of items of unsold stock every year, products that are often new and unused, ITV News can reveal:https://www.itv.com/news/2021-06-21/amazon-destroying-millions-of-items-of-unsold-stock-in-one-of-its-uk-warehouses-every-year-itv-news-investigation-finds

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Guy Schanschieff MBE, went from being an accountant in training at KPMG to travelling the world with his wife Jo, where a chance meeting in India, would result in the pair returning to the UK in the early 90s, to co-found the multi-million pound business Bambino Mio we see today. But Bambino Mio’s journey is much more than the luck of a chance meeting, it is a story of courage and of determination and a mission to make sure that every parent and child have access to stylish and affordable reusable baby products, within global markets demanding meaning above margin. It’s also the story of how activating a brands purpose, can inspire conscious consumer driven movements which lead to transformation and growth for companies both inside and out.

By activating their brand purpose, Bambino Mio haven’t just witnessed rapid growth, they’ve also won the Queens award for International Trade, an MBE for Guy and ‘Best in Brand Purpose’ at the recent Drum Awards. 

Chatting to Guy was awesome, and what is true from our conversation, is the future of business and brand hinges upon understanding purpose as something far greater than a do gooder exercise. Activating brand purpose is much more meaningful to what a company stands for and believes in, and it’s up to leaders, to activate their brand purpose into narratives that inspire consumer driven movements like Bambino Mio. So without further ado, please sit back, relax and we do hope you enjoy!!

Links:

https://www.bambinomio.com

https://www.thedrum.com/news/2021/12/08/baby-steps-bambino-mio-guiding-all-parents-towards-changing-nappies-good 

https://www.bgf.co.uk/worlds-leading-reusable-nappy-brand-bambino-mio-announces-13m-investment-from-bgf/  

https://www.thetimes.co.uk/article/green-nappy-maker-sells-13m-stake-ps2gfw9bd 

https://www.purposemade.uk 

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Morris Pearl exudes expertise, awareness and wisdom. Chair of the Patriotic Millionaires and previously an MD at BlackRock (one of the largest investment firms in the world), today he shares with me, to share with you, our listeners, the amazing facts that have led to record levels of global inequality, the root cause to social unrest.

Within this episode, Morris and I discussed the origins of the Patriotic Millionaires and their newest book Tax the Rich: How Lies, Loopholes, and Lobbyists Make the Rich Even Richer, whilst he also provides a rare insider’s view of how the rich and powerful have rigged an economy and political system in their favour whilst everyone else are left to foot the bill. History has shown us time and time again what happens when money and power is concentrated within the hands of too few for too long. And by allowing millionaires, billionaires, and corporations to control the economy and rig it in their favour, we know doesn't turn out well for anyone, including the rich. 

This is an amazing conversation you’re not going to want to miss!! So without further ado, please sit back, relax and we do hope you enjoy. For more information on items referenced during today’s podcast, please feel free to check out the links in the description below.

Links: 

https://www.theguardian.com/news/2021/apr/03/raise-my-taxes-now-the-millionaires-who-want-to-give-it-all-away

https://oxfamilibrary.openrepository.com/bitstream/handle/10546/621341/bp-inequality-kills-170122-en.pdf

https://patrioticmillionaires.org

https://www.youtube.com/watch?v=P8ijiLqfXP0

https://www.amazon.co.uk/Tax-Rich-Loopholes-Lobbyists-Richer/dp/1620976269

https://www.youtube.com/watch?v=q2gO4DKVpa8

https://www.politico.com/magazine/story/2014/06/the-pitchforks-are-coming-for-us-plutocrats-108014/

https://www.imperial.ac.uk/news/231119/life-expectancy-declining-many-english-communities/

https://www.theguardian.com/society/2021/sep/23/male-life-expectancy-uk-drops-covid-females

https://www.intaxwetrust.org

https://patrioticmillionaires.org/wp-content/uploads/Annual-Wealth-Tax-Factsheet.pdf?emci=2a97bfda-a978-ec11-94f6-c896650d4442&emdi=ea000000-0000-0000-0000-000000000001&ceid=

https://www.oxfam.org/en/research/inequality-kills

https://worldhappiness.report/ed/2021/

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Hi and welcome back to the Purpose Made podcast and Happy New Year to you all!!

I, like you, have set my goals for 2022 and fitness is central to my plan. Building habits that will stand the test of time whilst creating the conditions where magic can happen! With this in mind, I thought we’d kick off the year with the amazing health, fitness and performance coaching advice of Robbie Thompson. If you don’t know Robbie yet, you should. Robbie is one of those people whose positivity and purpose is second to none, and during this amazing episode, we chat about his childhood and motivations around fitness, health and performance coaching, aimed at making the optimal possible. So without further ado, please sit back, relax and we do hope you enjoy!!

Links: 

-        https://robbie-thompson.com

-        https://www.instagram.com/robbie__thompson/

-        https://robbie-thompson.com/newsletter/

-        https://robbie-thompson.com/for-individuals/high-performance-coaching/

-        https://robbie-thompson.com/for-individuals/online-coaching/

-        https://robbie-thompson.com/happy-balanced-life/

-        https://www.amazon.co.uk/shop/robbie__thompson?listId=Optional%5B2USJNZXST1W8%5D

-        https://www.purposemade.uk

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With this being our last episode of the year, we wanted to finish off by wishing you all a very Merry Christmas. It's been amazing having you involved with our Purpose Made journey so far and in 2022 we can’t wait to share with you some awesome episodes we've recorded with some amazing people and organisations from throughout the globe. But before 2021 closes out, today we chat to the amazingly talented and equally very cool Graeme Fox, founder of the Ravenous Fox. In today's episode, we chat about what Christmas means to Graeme, memories, nostalgia, movies and also with it being the season of goodwill, an awesome charity close to our hearts. So without further ado, please sit back, relax and we do hope you enjoy!! 

Links:

• http://ravenousfox.co.uk/category/recipes/ 
• http://cashforkids.org.uk 
• https://www.lanebergwine.com 

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In today’s episode we chat to the wonderful Kathryn Hymes. Kathryn is a computational linguist, co-founder of Thorny Games, and a writer whose work on language, technology, and music has appeared in The Atlantic, The New York Times and more recently Wired.

On November 1st 2021, Kathryn wrote an article entitled, the ‘Great Resignation’ Misses the Point, as around the world, people are quitting their jobs in record numbers and bosses are scrambling to figure out why. The phrase itself, originated in early May, at a time in which Professor Anthony Klotz, warned that “The Great Resignation is coming” as part of an interview held with Bloomberg.

A few weeks later, the Bureau for Labour Statistics confirmed, a record 4 million Americans had left their jobs in April. The trend proved to be a global one, as within the UK, job vacancies grew to an all-time high in July and September, with available posts surpassing 1.1 million. Suddenly, people were reaching for ways to refer to this new phenomenon unfolding before them—to brand it and to make sense of it.

Within this episode, Kathryn and I discussed the origins of her article, and how it forms part of a much wider transformation taking place within the global society today. We also discuss, how by embracing an era of narrative, we can derive more meaning by focusing on the root causes rather than a simple slogan.

This is a truly wonderful conversation that you’re not going to want to miss!! So without further ado, please sit back, relax and we do hope you enjoy.

Links: 

• https://www.bloomberg.com/news/articles/2021-05-10/quit-your-job-how-to-resign-after-covid-pandemic
• https://www.cnbc.com/2021/06/09/4-million-people-quit-their-jobs-in-april-to-find-better-work.html
• https://www.bbc.co.uk/news/business-58881124
• https://www.wired.com/story/great-resignation-misses-the-point/
• https://thornygames.com
• https://www.theatlantic.com/family/archive/2021/05/family-secret-language-familect/618871/
• https://www.nytimes.com/2021/08/27/arts/music/violin-music-chop.html
• https://www.nytimes.com/2013/01/29/business/how-facebook-taught-its-search-tool-to-understand-people.html

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