The Purpose Matrix

What if your biggest weakness could become your greatest superpower?

Pasha Esfandiary went from professional poker player making millions to real estate mogul managing 2,500+ units, all while discovering that ADD wasn't holding him back–it was propelling him forward. His journey from immigrant kid to CEO of Evoke Capital reveals how self-awareness, reputation, and taking calculated risks create exponential success.

Pasha's approach to business mirrors his poker philosophy: understand yourself first, then read the table. His "people-first" philosophy and transparent dealings have allowed him to borrow millions on reputation alone, proving that doing the right thing isn't just moral–it's profitable.

Through powerful poker analogies, Pasha explores lifetime expected value, the danger of being "blinded out" by playing it too safe, and why most people overestimate downside risk while underestimating upside potential. His story challenges us to delay gratification, invest in education, and find the right game that matches our natural strengths.

Join us as we explore self-awareness, reputation building, calculated risk-taking, and why every decision should be made for the person you'll be in 10 years.

0:00 Introduction

6:05 ADD: From Crutch to Superpower

10:14 The Power of Self-Awareness

15:06 Lifetime Expected Value Thinking

20:13 Working for Free: The Mentor Investment

25:24 Reputation as Your Greatest Asset

28:24 Don't Get Blinded Out in Life

36:26 Finding Your Right Game

42:00 Book Recommendations and Closing

Resources Mentioned:

🌐 Evoke Capital: https://www.evokecapital.net/

📚 "Raising the Stakes: Professional Poker Strategies for Winning in Business and Life" by Pasha Esfandiary

📚 "Think and Grow Rich" by Napoleon Hill

📚 "Die with Zero" by Bill Perkins

Are you intentionally shaping your mind - or letting algorithms do it for you?

In this episode of The Purpose Matrix, Phil Moeller explores how we're all educating ourselves every day, but most of us are doing it by default rather than design. He reveals that the average American spends 38 days a year on social media - more than a month of life spent scrolling through content that may be poisoning our mindset.

Phil emphasizes that your mind is your greatest asset, yet most people invest more thoughtfully in their stock portfolio than in their mental development. He introduces four foundational methods of education that can transform how you think and act: reading with intention, writing for retention, listening with purpose, and embracing silence for reflection.

Through powerful quotes from thought leaders like John Wooden, Mark Twain, and Gandhi, Phil illustrates how the greatest minds in history have condensed years of wisdom into accessible formats. For anyone feeling stuck in patterns of distraction or seeking to build a more intentional approach to personal growth, this episode serves as both a wake-up call and a practical roadmap.

Join us for a reflection on how to reclaim control of your mental diet and transform learning from a phase of life into a lifelong practice.

0:00 Intro

3:33 Social media's impact on learning and time

7:07 Value of books by great thinkers

10:12 Writing and journaling for better retention

12:14 Silence and meditation as educational tools

14:47 Compound effect of daily learning habits

18:19 Practical steps to improve self-education

Resources Mentioned:

📚 “Long Walk to Freedom” by Nelson Mandela (Autobiography)

📚 “Wooden on Leadership: How to Create a Winning Organization” by John Wooden

📚 "The Miracle Morning" by Hal Elrod

What if the pain you're avoiding today becomes the regret that haunts you tomorrow?

Dr. John Wood was a successful eye doctor living the American dream when he felt called to something bigger. What started as reluctant monthly talks to 10-12 people has grown into a quarter-million book sales and speaking gigs across the country.

John went from shy, introverted kid to impactful speaker by knowing his true identity and mission. His book "Ordinary Lives, Extraordinary Missions" and new "Seven Deadly Dragons" children's series teach one thing: finish life with nothing left to give.

Today, John runs his eye practice two days a week and his nonprofit the rest of the time. You don't have to choose between money and purpose. His story forces you to ask four life-changing questions and shows how business success and meaningful life use the same principles.

Join us as we talk about identity, fear, freedom, and why regret hurts worse than going all in.

0:00 Intro

2:58 From Shy Kid to National Speaker

7:49 Four Questions That Change Everything

11:05 Fear of Success vs Fear of Failure

16:54 What Freedom Actually Means

23:01 Five Steps to Win the War Within

28:38 Same Action, Different Purpose

33:00 Seven Deadly Dragons for Kids

39:11 Final Thoughts and Resources

Resources Mentioned:

🌐 Extraordinary Mission - Dr. John Wood’s Website: https://www.extraordinarymission.com/

🌐 Matthew Kelly: https://www.matthewkelly.com/

🌐 Dynamic Catholic: https://dynamiccatholic.com

📚 “Ordinary Lives, Extraordinary Missions” by John Wood

📚 “Seven Deadly Dragons” by John Wood

Eric Scovill was thriving in the world of construction when he felt a clear call from God to step into the unknown world of finance. 

With a foundation in business experience and executive coaching—and a deep reliance on humility and submission—he navigated the early challenges of financial planning and found success.

Today, Eric and his partners have built a robust suite of services and investment opportunities designed to serve high-net-worth clients and investors. Yet, beyond business success, his true passion remains following where Jesus leads and sharing biblical truths about money and life. This calling has led him to launch a podcast dedicated to bridging financial expertise with spiritual wisdom, making these insights accessible to all.

Join us as we dive into Eric’s incredible journey, the principles that guide him, and the ways faith and finance intersect in meaningful ways.

0:00 Intro

1:16 From Broken Home to Hockey Discipline

3:51 The Decision That Changed Everything

8:18 God, Spouse, Kids: A Revolutionary Priority System

13:05 Building a Different Kind of Financial Practice

21:24 Real Investing vs. Stock Market Gambling

28:37 Family Summits: Healing Wealthy Families

42:13 Having Impact Through Your Profession

45:08 Stop Lying to Yourself

54:39 Contact Information

Resources Mentioned:

🌐 Eric Scovill’s LinkedIn: https://www.linkedin.com/in/eric-scovill

🌐 Storehouse Wealth: https://storehouseassets.com

🎙️ Wealth Well Done - Eric Scovill’s Podcast: https://www.youtube.com/@ericscovill

Struggling to Discover Your Purpose?

In this episode of The Purpose Matrix, Phil Moeller looks beyond typical goal-and-outcome frameworks, and explores how putting purpose first can generate a whole new way of seeing and achieving objectives.  

Phil explains how discovering and iterating your purpose is the ultimate skeleton key to unlock true success in every aspect of business and life. He emphasizes the power of articulating your purpose by writing it down and introduces three compelling frameworks to help guide the process: Jim Collins' vision alignment, Matthew Kelly’s personal mission clarity, and the Japanese philosophy of Ikigai. These models provide a practical foundation for building a thriving business and leading a fulfilling personal life.

Phil also contrasts short-term wins with long-term fulfillment through a compelling football analogy, highlighting the difference between scoring touchdowns and building a winning program. He shares actionable models for identifying purpose at the intersection of passion, talent, and desire, reminding us that purpose isn’t something we merely find—it’s something we actively live and constantly refine. For anyone feeling stuck or searching for meaning, this episode serves as an empowering guide to using purpose as a lifelong compass.

Join us for a reflection on what it takes to live a life that’s not only productive but truly meaningful.

0:00 Intro

5:04 Goals vs Mission: A Football Analogy

10:09 Simon Sinek's "Start with Why" Concept

13:14 Three Models for Finding Your Purpose

17:48 Aligning Purposes Across Life Areas

21:52 Purpose Statements for Different Life Domains

24:54 Steps to Pursue Purpose and Find Peace

Resources Mentioned:

📚 "The Rhythm of Life" by Matthew Kelly

📚 "Start with Why" by Simon Sinek

📚 "Good to Great" by Jim Collins

▶️ Simon Sinek's TEDx Talk on "Start with Why": https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action 

🌐 Matthew Kelly, author and thought leader: https://www.matthewkelly.com

🌐 Jim Collins, author and speaker: https://www.jimcollins.com

What drives a visionary leader to never retire? 

Mo Choumil, founder of Alltech National Title, shares his journey from the bustling streets of Morocco to the entrepreneurial landscape of the United States. Mo's story is one of resilience and ambition, where education and personal growth are the cornerstones of success. He reveals his unique "third, third, third" approach to teaching financial responsibility to his son, emphasizing the importance of balance in spending, saving, and giving.

Mo's leadership philosophy is rooted in continuous self-improvement and empowering others. He discusses the pivotal role of understanding one's strengths and delegating tasks to focus on vision and strategic growth. His ideas about transitioning from operational roles to a visionary leader offer valuable lessons for aspiring entrepreneurs.

Mo's commitment to personal development is evident as he credits resources like Tony Robbins' Personal Power course for shaping his mindset. He believes in the ultimate power of action, encouraging listeners to move beyond planning and take decisive steps toward their goals.

0:00 Intro

5:15 Balancing Parenting with Adversity and Growth

9:06 Teaching Kids about Money Management

14:29 Keys to Business Success and Scaling

20:51 Leadership Style: Carrot vs Stick Approach

27:02 Defining Success as an Entrepreneur

31:08 Importance of Having the Right Team

34:29 The True Roles of a Leader

37:14 Closing Thoughts and Contact Information

Resources Mentioned:

📚 "Rocket Fuel" by Gino Wickman

📚 "The E-Myth" by Michael E. Gerber

🌐 Alltech National Title: https://alltechnational.com/

🌐 Tony Robbins: Personal development coach and author:  https://www.tonyrobbins.com/

🌐 Zig Ziglar: Motivational speaker and author: https://www.ziglar.com/

What if the key to a fulfilling life lies in reverse engineering your dreams? 

This week, on The Purpose Matrix, Phil and his guest Kris Benson explore this concept, sharing how intentionality in career and life choices can lead to the most fulfilling life. Kris, a partner at Blueline Ventures, reveals his journey from corporate sales to private equity, emphasizing the importance of surrounding yourself with inspiring individuals and crafting a life of purpose.

Kris delves into the essence of freedom—doing meaningful work with meaningful people—and how this perspective evolved as he turned 40. He shares Blueline Ventures' unique approach to business acquisitions, focusing on organizational health and creating a culture manifesto that prioritizes values over mere financial metrics.

Listeners will gain insights into the critical role of organizational health in business success, with Kris highlighting the staggering statistic that 80% of people feel their companies don't care about them. He argues that businesses should be vehicles for good, fostering environments where people thrive.

Kris also offers his personal definition of success, likening it to the wake of a boat—leaving a positive impact on everyone you encounter. He encourages taking risks and embracing change, as success often stems from adaptability and the courage to leap into the unknown.

0:00 Intro

5:54 Reverse Engineering Your Life for Success

11:47 Different Levels of Freedom Beyond Finances

18:31 Developing a Culture Manifesto for Business

31:05 Bringing Corporate Development to Small Businesses

37:49 Defining Success as Leaving a Positive Wake

41:50 Book Recommendations for Mindset Shifts

44:55 The P.E.A.C.E. Acronym for Finding Success

46:25 How to Learn More about Blueline Ventures

Resources Mentioned:

🌐 Blueline Ventures: https://www.blueline-ventures.com

📚 Rich Dad Poor Dad by Robert Kiyosaki

📚 The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni

📚 Five Dysfunctions of a Team by Patrick Lencioni

📚 Integrity: The Courage to Meet the Demands of Reality by Dr. Henry Cloud

📚 Buy Then Build by Walker Deibel

📚 Next Door Millionaire by Codie Sanchez

📚 Atomic Habits by James Clear

📚 Traction by Gino Wickman

📚 The 4 Disciplines of Execution by Chris McChesney, Sean Covey, and Jim Huling

"People don't fail for lack of vision..they fail from lack of execution." 

Phil Moeller, host of The Purpose Matrix, unravels a six-step framework designed to bridge the gap between vision and action. This episode is a treasure trove of strategies for aligning your life's purpose with tangible outcomes. Phil draws from his corporate journey and personal experiences to offer a roadmap for transforming ideas into reality.

Explore how to craft a compelling vision and purpose that resonate deeply with your personal and professional life. Phil shares insights on engaging team members and securing their buy-in, ensuring that everyone is aligned and committed to shared goals. He emphasizes the importance of aligning different life areas, ensuring that your fitness, relationship, and career goals support each other rather than clash.

Phil introduces the concept of "rocks"—major initiatives that drive significant progress. By focusing on one major goal per life area each quarter, you can achieve profound personal growth. Learn the art of setting SMART goals and the power of lead metrics to track progress effectively. Phil's approach to accountability systems ensures that your goals are not just set but achieved.

This episode is a call to action for anyone ready to cut through distractions and build a life of true fulfillment. Are you prepared to take ownership of your life and step boldly into your purpose? Let's get started!

0:00 Introduction: Strategy deployment for business and life

5:04 Clarifying vision and mission for your company

10:09 Getting input and buy-in from team members

13:42 Focusing on big initiatives and "rocks"

16:47 Setting SMART goals with lead metrics

19:50 Implementing weekly accountability systems

24:56 Recap of six steps for strategy deployment

Resources Mentioned:

📚 The E-Myth Revisited by Michael E. Gerber

📚 Traction by Gino Wickman

📚 The Four Disciplines of Execution by Chris McChesney, Jim Huling, and Sean Covey

📚 The One Thing by Gary Keller

📚 Measure What Matters by John Doerr

📚 Atomic Habits by James Clear

🌐 Moeller Real Estate

🌐 [email protected]

Imagine transforming your life by dreaming big, impacting both personal and professional spheres. 

In this episode, Phil and his guest, Dane Espegard, reveal how dreams can drive growth in all areas. Learn how direct sales experience can be pivotal, equipping young individuals with vital skills and resilience. Dane highlights the significance of networking and personal development, encouraging listeners to connect with mentors, peers, and those they can guide.

Uncover the idea of work-life integration, where energy seamlessly transitions between personal and professional domains. Dane's take on authentic leadership underscores the value of being genuine with your team, sharing both successes and challenges. He advocates for progress over perfection as the true path to happiness.

0:00 Introduction

4:16 Benefits of direct sales for young people

9:03 Building courage through small steps and failures

14:31 Why dreaming is not just a fluffy concept

19:00 How big thinkers and dreamers help companies

24:33 All employees are temporary - embracing turnover

28:07 We have one life - blending work and personal

32:24 Authentic leadership means being your true self

35:15 Progress over perfection leads to fulfillment

38:25 Dreams Vault: Tool for integrating dreams into culture

Resources Mentioned:

📚 The Dream Machine by Dane Espegard

🌐 https://daneespegard.com 

🌐 https://thedreamsvault.com 

📚 Think and Grow Rich by Napoleon Hill 

📚 Seven Habits of Highly Effective People by Steve R. Covey

📚 Miracle Morning by Hal Elrod

📚 The Gap and the Gain by Dan Sullivan

"Culture eats strategy for lunch." This powerful statement sets the stage for a transformative journey into the heart of leadership and personal identity. Phil Moeller, host of "The Purpose Matrix," unravels the essential role of core values in shaping both organizational culture and family life. Are you ready to redefine what your business stands for and how it impacts everyone it touches?

Phil shares practical insights on crafting and implementing core values that resonate deeply with your team and loved ones. Discover how to move beyond titles and achievements to uncover your true identity. Learn from the experiences of industry icons like Steve Jobs, and explore how personal and professional roles intertwine.

This episode offers a step-by-step guide to developing core values that serve as a decision-making compass. Whether you're leading a company or guiding a family, these strategies will help you build a culture of integrity, growth, and positivity. Embrace the challenge of making your values visible and actionable, ensuring they guide every decision and interaction.

Join Phil as he inspires you to take ownership of your culture, both at work and at home. It's time to become the leader you were meant to be.

0:00 Introduction

0:25 Culture is the most important leadership task

5:04 Steve Jobs' identity crisis after Apple firing

6:56 What your business stands for matters

8:35 How to build core values for your organization

11:25 Process for developing business core values

14:35 Developing family core values with kids

17:13 Implementing and reinforcing core values regularly

20:46 Using core values as decision filters

23:38 Challenge to define your core values

Resources Mentioned:

📚The One Thing Core Values Cards by Gary Keller

📚Traction by Gino Wickman