In this insightful episode of The Purposeful Marketing Podcast, hosts Aaron and Mary dive deep into the world of thought leadership with special guest Molly Godfrey, Co-founder of Build Impact Convert. They explore the various barriers to starting thought leadership, including imposter syndrome and childhood experiences.

The discussion emphasizes the importance of mindset and behavior changes in becoming a thought leader.

The conversation highlights the pivotal role of CEOs and founders in thought leadership, the value of creating controversial and niche content, and the use of ghostwriters.

Molly shares practical tips for crafting impactful thought leadership content and discusses the significant effect it can have on sales and lead generation.

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~Market with purpose for the everyday practitioner ~

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In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream.

The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of building something substantial before selling it.

The hosts share personal insights on the ethical quandaries surrounding monetization, offer advice on maximizing skills and time in the workplace, and emphasize the need to align career goals with personal values.

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~Market with purpose for the everyday practitioner ~

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How do you build a career with purpose?

In this insightful episode of The Purposeful Marketing Podcast, Aaron and James are joined by Andrew Hill, Marketing Strategist Intern at Gorilla 76, to answer Andrew's questions on how to level up your career in B2B marketing.

The hosts draw from their personal experiences and professional journeys. The conversation emphasizes the importance of asking the right questions, building trust, and learning through thoughtful reflection.

They explore the need for a growth mindset, the value of diverse perspectives, and the creation of a feedback loop to foster continuous improvement.

The hosts encourage listeners to proactively list their career priorities and seek opportunities for personal and professional development.

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~Market with purpose for the everyday practitioner ~

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In this inspiring episode of The Purposeful Marketing Podcast, Aaron, James, and Mary sit down with Shannon O'Malley, Founder of Shan& and an Everyday Feminist Fellow at the Global Fund for Women. Shannon is a social impact strategist at the intersection of brand and storytelling to push social change. The hosts chat with Shannon about the intricacies of grassroots feminism and the pivotal role of messaging and positioning in advocating for meaningful change. The lessons shared in this episode are transferable to B2B marketers who want to humanize messaging for a deeper impact.

Shannon emphasizes the necessity of listening to the very people we aim to communicate with, understanding their perspectives, and addressing misconceptions. She sheds light on the profound power of community and the importance of humanizing messages to forge deeper connections. The discussion navigates the unique challenges of messaging within the nonprofit sector, highlighting the need to educate donors and volunteers while skillfully balancing emotional and factual elements.

Whether you're a marketer, nonprofit professional, or advocate for social change, this episode offers valuable insights on crafting impactful messages that resonate and inspire action.

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~Market with purpose for the everyday practitioner ~

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Support the Global Fund for Women and support gender equality.

In this heartfelt episode of The Purposeful Marketing Podcast, Aaron and Mary engage in a candid conversation with Kylene Herr, a seasoned marketer who shares her journey of navigating the challenges and uncertainties of a marketing career.

Kylene opens up about her personal experiences of feeling undervalued and unfulfilled in previous roles, and the bold decision to leave the agency world behind. Together, they delve into the significance of finding a role that truly aligns with your values, allowing you to be authentic and passionate in your work.

Throughout the discussion, Kylene emphasizes the importance of adaptability and being open to unexpected opportunities. She shares insights on how change can impact anyone, even the top performers, and highlights the value of embracing such changes to discover new paths to success.

Listeners will gain valuable perspectives on how context matters when evaluating job opportunities, and why it's essential to consider personal needs and priorities. The episode concludes with an empowering reminder to trust your imperfections and believe that the perfect role is out there waiting for you.

Whether you're feeling stuck in your current role or contemplating a career shift, this episode offers a wealth of wisdom and encouragement to help you redefine success on your own terms.

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~Market with purpose for the everyday practitioner ~

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Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups.

In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From overpromising to fixating on high-level outcomes, discover why clarity and authenticity are paramount in effectively communicating your value proposition.

With a keen focus on tailoring messaging to specific audiences, our hosts and guest explore the power of features and value propositions in addressing customer needs head-on.

Drawing from their wealth of experience, our panel emphasizes the importance of conducting voice of the customer interviews to glean invaluable insights and refine messaging strategies accordingly. From filtering feedback to actioning it effectively, you can find out how to harness customer feedback to drive meaningful improvements in your messaging approach.

Learn why understanding the nuances of your audience's pain points is key to delivering messages that captivate and compel action.

As the conversation unfolds, listeners gain practical tips for aligning messaging with different content formats and ensuring consistency across channels. From website copy to social media posts, learn how to craft a cohesive narrative that resonates with your target audience at every touchpoint.

Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your messaging game and leave a lasting impression on your audience.

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~Market with purpose for the everyday practitioner ~

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What happens to alignment when you're marketing and sales?

Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales.

In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out a specific narrative is key to attracting your ideal customers and learn actionable strategies for aligning marketing and sales seamlessly.

With Sarah's unique perspective on integrating business development into content marketing, discover how marketers can bridge the gap between these two disciplines and drive tangible results. From outbound activities to honing sales skills, Sarah advocates for a holistic approach that empowers marketers to step outside their comfort zones and embrace the sales process.

Whether you're a seasoned marketing professional or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your marketing strategy and drive sustainable growth.

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~Market with purpose for the everyday practitioner ~

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On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam.

In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and understanding its significance in driving customer engagement throughout the journey.

As the discussion unfolds, Leni talks about the challenges of communicating the value of lifecycle marketing and offers actionable advice for striking the right balance between responsibilities in this multifaceted discipline.

Whether you're a seasoned marketer or just starting your career, this episode equips you with the knowledge and strategies needed to excel in lifecycle marketing with expert insights, practical tips, and engaging discussions that will empower you to elevate your marketing strategy and drive meaningful results.

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~Market with purpose for the everyday practitioner ~

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Marketing and sales alignment is critical to reaching goals.

No matter if you're a B2B marketer in SaaS, industrial, or professional services space.

Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions. 

In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing functions. They uncover the pivotal role of messaging in driving impactful sales and marketing strategies, shedding light on the challenges and benefits of working in small organizations.

Listeners gain valuable insights into simplifying metrics and measuring success effectively, empowering them to streamline their approach and focus on meaningful outcomes. From navigating the dynamics of sales and marketing in large corporations to the unique considerations of industrial settings, every aspect of the industrial marketing landscape is expertly dissected.

Whether you're a seasoned professional or an aspiring marketer, this episode offers invaluable wisdom to elevate your strategic approach and drive impactful results in the industrial marketing landscape.

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~Market with purpose for the everyday practitioner ~

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⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?

To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode.

The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams.

Throughout the conversation, the hosts and guest emphasize the transformative impact of understanding both sales and marketing perspectives, advocating for the cultivation of dual-role experiences to enhance collaboration and effectiveness. From the nuances of measuring marketing activities to the benefits of embracing a holistic approach, every aspect of achieving alignment is expertly dissected.

Listeners gain invaluable insights into the power of regular communication and structured meetings in maintaining alignment, as well as the art of delegating responsibilities and focusing on the vital 20% that drives results.

Luke shares first-hand, practical strategies for simplifying scorecards and measuring outcomes rather than activities, empowering marketers and sales professionals to evaluate success effectively.

Whether you're a seasoned marketing veteran or starting your marketing career, this episode offers invaluable insights to elevate your strategic approach and drive meaningful results.

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~Market with purpose for the everyday practitioner ~

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⁠⁠⁠⁠⁠⁠⁠⁠Do you need B2B podcast strategy and services?