Episode 98: Strategies for Effective Word-of-Mouth Marketing

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the power of word-of-mouth marketing and why it’s crucial for your business. While many entrepreneurs believe that word-of-mouth marketing is effortless, we explore how this passive approach can lead to missed opportunities. We share strategies to proactively amplify word-of-mouth and leverage social proof to build a stronger brand identity and community. From asking for testimonials to engaging with your local community, we discuss practical ways to ensure your business remains front and center in people’s minds. Plus, we touch on the importance of understanding how others perceive your brand and how to align that perception with your business values.

Whether you’re just starting out or looking to enhance your current approach, this episode is packed with actionable insights to help you maximize the impact of word-of-mouth marketing.

In this episode, we discuss:

Takeaways:

Action Steps:

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Episode 97 - Unlocking Publicity Secrets with Jill Lublin

In this episode of The Pursuit of Badasserie, we are joined by Jill Lublin, a world-renowned publicity expert with over 25 years of experience. Jill shares her journey from law school dropout to becoming a global media magnet. With thousands of appearances alongside celebrities like Tony Robbins and Jack Canfield, Jill has helped over 100,000 clients implement her signature formula for media success. Tune in to discover the secrets of crafting a magnetic message, leveraging personal stories for media attention, and practical steps to build visibility even without a PR budget.

In this episode, we discuss:

Resources Mentioned:

Guest Info:

Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit-generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

FREEBIE: Publicity Action Guide

https://PublicityCrashCourse.com/freegift

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Episode 96 - Understanding and Maximizing Your Client Capacity

Welcome back to The Pursuit of Badasserie: The Podcast! We’re your hosts, Lynn Howard and Amanda Furgiuele, and we’re diving headfirst into season three with more actionable business strategies and a healthy dose of badasserie.

In today’s episode, we’re tackling one of our favorite topics: client capacity. If you’ve ever struggled with balancing your client load, feeling overwhelmed, or trying to figure out how to hit your financial goals, this episode is for you. We break down the concept of client capacity—understanding how much time you can realistically spend with each client, both in front of and behind the scenes, while still delivering top-notch service.

We also explore:

This episode is packed with insights and actionable steps to help you understand and maximize your client capacity, whether you’re a solopreneur or managing a growing team. Plus, we discuss the importance of knowing your numbers, including your retention rates and the percentage of your current capacity.

Got questions about client capacity or want to share your own aha moments? We’d love to hear from you! Drop us a comment and let us know where you’re excelling or where you might need a little extra help.

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Episode 95: Interviews on Money 20/20

A few months ago, we had the honor and pleasure to be a part of Money 20/20 in Bangkok. Money20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem. From in-depth analytics to inspirational speakers, Money 20/20’s world-class insight and networking opportunities help customers stay ahead – powering strategies and relationships and switching mindsets. Money20/20 promises the clearest and most distinctive focus on what’s next across the world of Payments, FinTech, and Financial Services.

Special Guests:

Jasmine Ariff

Founder of Aleph Digital

www.instagram.com/alephstory

Kelly Rattanee

Founder KR Wellness & Modern Muse

https://www.facebook.com/kellyrattanee/

Money 20/20

www.instagram.com/money20_20

In this episode, we discuss:

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Episode 94: Engaging Your Clients During the Holidays

In this episode of The Pursuit of Badasserie: The Podcast, we dive into the importance of keeping our clients engaged and happy during the holiday season (and always). We'll share practical strategies to maintain strong relationships, from personalized communication to thoughtful holiday offers. We explore how to make the most of this busy time of year by strengthening connections, increasing client loyalty, and ensuring that our clients feel valued and appreciated. Together, we’ll uncover ways to boost retention and set ourselves up for success as we head into the new year.

In this episode, we discuss:

Communication and Engagement:

Showing Appreciation:

Strategic Client Management:

Holiday-Specific Engagement:

Building Lasting Relationships:

Curious about learning more? Join us in The Holiday Hustle, a LIVE, 8-week course experience full of holiday revenue-generating guidelines, proven marketing framework, and stand-out pricing strategies to create the best holiday sales season for your business yet!

https://www.badassamplifier.com/holiday-hustle

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Episode 93: Holiday Hustle: Preparing Your Business for Year-End Success

In this episode of The Pursuit of Badasserie, we are covering a crucial (and slightly un-chronological) topic of preparing your business for the holiday season. While it may only be August, now is the perfect time to strategize and ensure you're ready to capitalize on the year-end buying frenzy. Discover why planning ahead is essential, how to leverage consumer emotions, and why the second half of the year can make or break your business.

In this episode, we discuss:

Actionable Tips:

Connect with Us:

If you need help planning your holiday strategy or want to learn more about boosting your business profits, reach out to us. They're here to help you make the most of this critical time for your business. Subscribe to The Pursuit of Badasserie and join our community of entrepreneurs ready to thrive in the holiday season!

Make sure to subscribe to our YouTube or Spotify and leave us a review!

Call to Action:

Share this episode with fellow business owners who could use a strategic boost for the holiday season. If you have questions or need personalized advice, slide into our DMs or visit our website to connect with us. We love helping businesses grow and succeed!

Want help with YOUR Holiday Sales? 

Join our FREE Masterclass: Double Your Holiday Sales today! www.badassamplifier.com/holiday-sales

Episode 92: Psychology Behind Pricing: How Numbers Influence Sales

Welcome back to The Pursuit of Badasserie: The Podcast… SEASON 3! In this episode, we are talking about one of our favorite topics–SALES–specifically, the psychology of sales. We are focusing on how numbers, pricing, and perceived value can dramatically impact your bottom line, AND how this might affect your holiday sales season. You’re thinking about the holidays in August, right?!

In this episode, we discuss:

Takeaways:

Join the Conversation:

Follow us on Instagram and Facebook, or subscribe to our newsletter for more tips and insights. Share your thoughts on today's episode using #thepursuitofbadasserie.

Get Help with the Holidays:

Sign up now for our Double Your Holiday Sales Free Masterclass: https://www.badassamplifier.com/holiday-sales

Subscribe & Review:

If you enjoyed this episode, please subscribe and leave us a review on Apple Podcasts or your favorite podcast platform. Your feedback helps us grow and reach more listeners.

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Episode 91: Season 2 Review

We can’t believe this is the LAST EPISODE of SEASON 2! Wow! What a year!

We have compiled some of our favorite moments, interviews, and entrepreneurial nuggets to honor this incredible year. We wish we could have featured a bit of every episode, but that would have been a 2-hour episode, and no one has time for that!

Instead, sit back, relax, and absorb a few of our favorite tidbits from Season 2! Did we include your favorites? We’d love to know!

In this episode, we discuss:

Some of our favorite episode snippets, including interviews with:

Mackenzie Armstrong: https://armstrongvirtualsolutions.com/

Christina Lenkowski: http://publicitybychristina.com/

Val Casola: https://valcasola.com/

Nicole Hesse: https://www.nonstopnotifications.com

Steve Sims: https://simsdistillery.com/

Cienna Kopischke: https://ciennakopischke.freshlearn.com/instagram

Kaye Putnam: https://www.kayeputnam.com/

LauraAura: https://lauraaura.com/

Chrystal Rose: https://www.chrystalrose.com/

Clara Capano: https://www.claracapano.com

Coleen Greco: www.coleengreco.com

Angie Viehman: www.clutchbusinesses.com

Justine Beauregard: https://www.justinebeauregard.com/

Elle McBride: https://ellelouisemcbride.com/

Gresham Harkless: http://iamgresh.com

Marques Ogden: www.marquesogden.com

Alicia Branham: https://aliciabranham.com/

Lunaria Gaia: http://www.moreconfidence.com.au/

Amber Renae: https://amberrenae.com

Sandra Possing: http://www.sandrapossing.com

Sandy Joy Weston: https://www.sandyjoyweston.com/

And a special thank you to all our Season 2 guests, including:

Leonor Herrera: https://www.instagram.com/leonor.herreradelrio/

Stefanie Julia: http://stefaniejulia.com

Renee Hastings: https://www.reneehastings247.com/

Tim Noetzel: https://freelancegps.com

Baljit Rayat: https://www.baljitrayat.com/

Katey Fortun: www.kateyfortun.com

Elizabeth King: https://www.elizabethking.com/

Elle Ballard: womenoftheworldnetwork.com

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Episode 90: Behind the Scenes of Our Latest Launch

In this episode of The Pursuit of Badasserie, we take you on a deep dive into the intricate and chaotic world of our recent live launch for one of our signature programs, the Badass Amplifier (the BA). If you ever wanted an unfiltered look at the extensive preparations, strategic decisions, and real-time adjustments that are a part of an intensive three-week marketing campaign, then this is your podcast. We discuss the effectiveness of our strategies, the obstacles we encountered, and the valuable lessons we learned along the way. This candid conversation is packed with insights for anyone interested in the nitty-gritty of successful product launches and the realities of hyper-focused selling. Let’s get after it!

In this episode, we discuss:

Introduction to the Launch

The Launch Experience

Marketing and Sales Strategies

Team Dynamics and Support

Key Learnings and Takeaways

Success Metrics and Results

Personal Reflections

Future Plans

Tune in to hear our candid reflections on the launch journey, the highs and lows, and our plans for future successes (SPOILER ALERT)!

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Episode 89: Empowering Women Worldwide with Elle Ballard

In this episode of "The Pursuit of Badasserie," we welcome Elle Ballard, a dynamic holistic abundance mentor, founder of the Women of the World Network, accomplished author, and captivating speaker. Elle shares her inspiring journey from Kazakhstan to becoming a catalyst for transformation for women around the globe. Join us as we dive into her story of resilience, the power of community, and her mission to empower women through financial literacy and personal growth.

Let’s get after it!

In this episode, we discuss::

Get the Freebie: https://women-of-the-world-network.mykajabi.com/one-minute-fff-reels

Find Elle:

elleballard.com

womenoftheworldnetwork.com

https://www.linkedin.com/in/elleballard/

https://www.instagram.com/theelleballard

Guest Bio: 

Elle is a catalyst for transformation, igniting change in the lives of women across the world. She is a dynamic Holistic Abundance Mentor, Founder of the Women of the World Network®, accomplished author, and a captivating speaker who takes her clients on transformative journeys of personal growth and empowerment. 

Make sure to subscribe to our YouTube or Spotify and leave us a review!