You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn't exist.

It is your responsibility to define the actions you'll take to achieve the brand you want. Your audience needs guidance from you and your business in order to have their impression and opinion of your brand match yours. Those defined actions are critical to your success.

Imagine your life aligned with your purpose. How would it look? Would your business be different? Would your branding be more authentic? I believe the answer is yes and will share my thoughts and conversations with experts from a variety of backgrounds. Coming soon!

In this first episode, I’ll share more about myself, my background and philosophies regarding marketing & branding and how I got started on my entrepreneurial journey. I talk some about my vision for this podcast but most importantly, I talk about the importance of WHY and purpose.