The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better?

I think there are several things that have changed that will continue going forward as we move past the pandemic and into the “new normal” we’ll live in going forward. I share my thoughts in this episode. 

Content marketing strategy is important, now more than ever. Your customers and clients still need you - but maybe in a different way or a different timeframe than before the pandemic.

This week's guest on The Pursuit of Purpose is Michelle Hunter of Michelle Hunter Creative. Like me, Michelle believes now is not the time to be silent in our marketing efforts. We need to be supportive and empathetic to the situation we are all in but we also need to be strategic in how we continue to market our businesses.

Show notes

There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it?

During my conversation with Jillian and Matt Love of Love Creative, we talk about the importance - especially in times of crisis or transition - of capturing the events happening in your business. Often the value of these stories will mean much more to your brand than you realize at the moment. And once the moment has passed, you can not get it back.

How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining its product isn't meeting the needs of its intended market.

And this pandemic may be the reason your product or service isn't meeting those needs. If you are considering a pivot, it is important to revisit your business strategy and be intentional in the changes you decide to make.

March has not gone as planned. The Covid 19 virus made sure of that. And as such productivity and first times for a lot of things have been top of mind for most people. 

I'm revisiting the idea of productivity shame and tender discipline - because I have been practicing that concept a lot over the last two weeks. And I introduce you to Brene Brown's FFT strategy - f'ing first time. Because, let's face it, we are all dealing with that right now. 

During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. 

This week's episode focuses on 6 ideas to help you be more intentional and thoughtful as we navigate these uncharted waters of the Covid-19 pandemic. 

This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. 

And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.

After seeing a Facebook post from my friend and colleague, Brook Easton, about the social media coaching she was doing with their clients, I invited her to have that conversation with me on the podcast this week. 

Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance.

Established boundaries help clearly communicate expectations, roles, responsibilities and rules - all which lead to respect. Respect for your time, talents, resources, and you individually. 

Show notes 

In the February Favorites File, we talk about how statistics & data are used in marketing decisions, the challenges of branding facing the Royal family as Meghan and Harry move away from royal life, and my reading list. 

"I'm too busy." "My to-do list has a mind of its own." As busyness has become more and more accepted as the "norm," have you thought about how busyness impacts culture and brands?

In this episode of The Pursuit of Purpose, James Mayhew and I talk about how busyness reaches beyond the individual who is busy and creates business challenges far bigger than the tasks themselves.

Show notes