"We fundraised over half a BILLION dollars for the Livekindly Collective which is unheard of" - Kees Kruijthof
In episode 32 of "The Quarter Life Crisis" podcast, I interview Kees Kruijthof. Kees is an established personality in business with 27 years at the head of Unilever to his name and the Co-founder of the Livekindly collective which is known for brands like LikeMeat a vegan food business.
After 27 years at Unilever he decided it was time to make a drastic switch and start a company for himself. On a mission to change the world and fight the "legacy systems" like the meat industry, he managed to raise over half a billion in capital. In this podcast he explains to me why he decided to leave the company even though they raised so much money.
This episode is for the starting entrepreneurs and creators out there with a dream to change the world for the better. Want to take on the meat industry? Kees shows it can be done!
Tune in now and be sure to subscribe to "The Quarter Life Crisis" podcast for more interviews with amazing individuals like Kees.
- Ryan
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Chapters
00:00:00 Intro
00:00:58 Are you happy?
00:04:49 What were your twenties like?
00:06:15 Passion gives purpose
00:11:14 Working at Unilever for 27 years
00:15:52 Work and Family
00:20:31 Missing out on CEO and leaving
00:23:59 Life after Unilever
00:26:36 The food industry needs to change
00:27:49 Are you vegan?
00:30:40 A vegan diet is expensive.
00:35:14 Going from a 9-5 after 27 years to starting a business
00:38:42 Raising half a billion dollars
00:40:59 Is venture capital broken?
00:47:35 How COVID changed the world
00:50:31 Negative reactions to leaving Livekindly Collective
00:53:15 failure
00:57:42 Community questions
01:02:47 What does the future hold for Kees?