The Quarter

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Read the full deep dive here: https://www.joinstation.co/blog/hugoandhoby
Hugo & Hoby website: https://www.hugoandhoby.com

It sometimes takes a few swings to craft the right product to meet market needs.

For Ben Young and Fred Kukelhaus, the co-founders of Hugo & Hoby, it took them a few swings at creating a B2C company by creating a standing desk, a coffee table, and even beds before they finally hit their home run with B2B products.

Today, Hugo & Hoby builds custom furniture to create unique spaces, strengthen communities, and better our planet. This all stems from the co-founders’ grandparents, Hugo & Hoby.

Hugo & Hoby is almost 10 years old, operating as a 7-figure business, and I’ve had the incredible privilege to watch from the sidelines since nearly the beginning when I met them at Yale in 2015.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Read the full deep dive here: https://www.joinstation.co/blog/erin-rollenhagen

Learn more about Erin and Entrepreneurial Technologies: https://www.entretechno.com

In 2007, everyone was naïve about what was about to happen to the economy.

Erin Rollenhagen was no exception—she was equally unaware of the economic turmoil ahead and the challenges of starting a software agency simultaneously.

Erin is the founder and CEO of Entrepreneurial Technologies, a software agency with over 20 full-time employees based in Iowa.

Yes, the state you might associate only with cornfields and a football team with a questionable offense is home to a highly successful software agency. Who knew?

It's been over 17 years since Erin founded Entrepreneurial Technologies. Let's dive into how she started the company and grew it into what it is today.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped

Learn more about OnePointFive here: https://www.opf.degree
Learn more about Neil Yeoh here: https://www.linkedin.com/in/neilyeoh/

OnePointFive connects and develops Climate Experts in Residence. 

Today, OnePointFive acts as an agency of Climate Experts in Residence and helps others become those Climate Experts in Residence through their OPF Academy.

In just 4 years, OnePointFive earned over $1 million in annual revenue.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped

Learn more about Asia Orangio & DemandMaven: 
Website - https://demandmaven.io/
LinkedIn - https://www.linkedin.com/in/asiaorangio/
Newsletter - https://demandmaven.substack.com/
X - https://x.com/AsiaOrangio

“I’m probably more stable” was Asia Orangio’s response to when I asked her “why start your own venture?”. 

She’s right, she’s more stable than both VC-backed startups she led marketing efforts at before starting her company, DemandMaven. 

DemandMaven is an agency that helps early stage c-stage companies with growth operations. Another way to think about it is hiring them as a fractional head of growth. 

This is different than just marketing and demand generation though. 

As Asia put it, “there are no silver bullets” to growth. 

Your product and marketing efforts have to both work for growth efforts to really work.
 
DemandMaven has over $500k in annual revenue and Asia has worked with organizations like Moz, Sparktoro, MicroConf, TinySeed, and Techstars.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Learn more about Terry: https://terryrice.co/ and https://www.linkedin.com/in/terry-rice/

Sometimes being fired is a blessing in disguise. 

For Terry Rice, getting fired from Facebook was one of the best things that happened to him.

Within 18 months of being fired from Facebook, Terry Rice developed a consistent six-figure business as a teacher. 

Today, Terry has become prolific creator by being a contributor for Entrepreneur, an Expert-in-Residence at SPI Media, and is a Managing Director at Good People Digital. 

Let’s dive into Terry’s story and the tactics for how Terry built a six figure business within 18 months.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped

Tally's Build in Public posts: https://blog.tally.so/our-bootstrapped-journey-towards-100k-mrr/
Tally's Product Hunt Guide: https://blog.tally.so/product-hunt-launch/

Two founders launching a travel startup at the beginning of a global pandemic and somehow that leads them to building a company that just makes better online forms?

That is the story of Marie Martens and Filip Minev, the duo behind Tally Forms. 

Marie & Filip have bootstrapped Tally forms to over $1.2 million in annual reoccurring revenue (ARR) today and were able to get to $250k ARR in 20 months.

Download the Bootstrapped Report: https://www.joinstation.co/bootstrapped
Nathan's ConvertKit Story: https://youtu.be/5bzMHKOMaxY?si=lb3GXFnx4L8bRy0p
Written Deep Dive Here: https://www.joinstation.co/blog/nathanbarry

Today, Nathan Barry is the CEO and founder of ConvertKit soon to be Kit. Today, ConvertKit makes over $40 million in annual revenue, has over 80 full time employees around the world, and is completely bootstrapped.

There’s a lot of cool stories about how ConvertKit became what it is, but the story I want to focus on is Nathan’s journey from full time employee to creator.

This is a journey that Nathan was pretty public about on his blog post and I spent about 20 hours going through all of it so you can potentially implement some of the strategies Nathan used to create his $256,000 business.

Full blog post: https://www.joinstation.co/blog/nathan-barrys-growth-tactics-for-a-256k-business