By Rachel Kurzyp
4.8
55 ratings
The podcast currently has 111 episodes available.
What are your content creation habits?
Are you a poster then ghoster?
Are you a create, share, repeat daily machine?
If these strategies feel good and bring you sales, don't change a thing.
But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content.
Your potential clients need to see, hear and feel your messages multiple times.
And your brain needs to wander in between coming up with ideas.
Reusing your content is a good thing.
Knowing how to build on the work you've already crafted is game-changing as a small business owner.
If you'd like to deepen your content repurposing skills, listen to my conversation with Mariah.
In this episode, we chat about the following:
✨ What long-form content looks like in the age of 8-second Reels
✨ What a repurposing strategy can look like beyond sharing on IG
✨ How sharing the same message on repeat helps you make more sales
✨ The common repurposing roadblocks and challenges and how to overcome them
✨ Three simple ways to get the most out of your content strategy today
Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs. Content Queen is a team of Freelancers helping you build a more profitable brand using content marketing as a business strategy. We do this with our “Do it For You” solutions and retainer packages or through our DIY courses and templates!
Content Queen is the one-stop shop for all things marketing, content creation and content writing. We are here to help you show up more consistently in the online space. We are here to help you create more brand awareness around your business so you can market your purpose-driven business, gain the clients you want, and live a life full of alignment and purpose!
Connect with Mariah MacInnes
Website: https://www.contentqueenmariah.com/
Instagram: https://www.instagram.com/contentqueenmariah/
Quiz: which content channel is right for you? https://sales.contentqueenmariah.com/content-quiz
Resources and links
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Returning to a 9-5 job doesn't mean you've failed at this business thing.
Trusting, backing and giving your career your all can look like deciding a regular paycheck, sick leave and being supported by a team is exactly what you need right now.
Our career paths don't look like they did for our parents, yet we still carry the stigma and shame of switching things up.
If you feel it's time for a change or a new direction, you'll love this casual, honest conversation with one of my biz besties, Taylor, who has reimagined her freelance career over the past year.
In this episode, we chat about the following:
✨ Questions to ask yourself if you're considering returning to a 9-5 job
✨ How to navigate feelings of shame and failure
✨ Why going back to full-time work can benefit your freelance career
✨ Pros and cons of juggling full-time work and running a business on the side
✨ Three simple things you can do today to prepare and be ready for new work opportunities
Taylor Marsden is a freelance copywriter on a mission to demystify the world of digital copywriting for business owners & newbie copywriters alike! Defining your brand's unique message and voice is at the heart of her copy methodology — and in layman's terms? She'll help you sell your stuff and make you sound good too.
Connect with Taylor Marsden
Website: https://www.taylormarsden.com/
Instagram: https://www.instagram.com/copywritertay/
Project proposal template: https://www.taylormarsden.com/shop (I have this! Highly recommend)
Resources and links
Book your seat: A Stage Unscripted Event in Melbourne
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What's your plant persona? Take the quiz.
We've all experienced the disappointment of working with a service provider who has not met our expectations or delivered on their promise.
This is because most of our focus and attention is on signing clients, and not much thought is given to what to do once they’ve said yes.
That's why today on the show, we're sharing practical advice on making your potential and existing clients feel like they're in good hands, from the point of inquiry to offboarding.
With a few tweaks, you can turn your customer experience from meh to share-worthy and fill your client roster.
In this episode, we chat about the following:
✨ What a customer journey is and why it's important for service-based businesses
✨ How to map a customer's journey and the essential stages
✨ Common mistakes business owners make when delivering their services
✨ Tools and training to make providing an exceptional experience easier
✨ Three simple things to improve your customer experience starting today
Christina Majoinen is a Certified Dubsado Specialist and a productivity trainer.
Through her business Project TGL she offers productivity skills and tools that make life better — not faster.
Christina spends her days helping small businesses create automated systems for their customer journey and providing training in how to work more productively — without the overwork or overwhelm.
She is also a Dungeons & Dragons enthusiast, a lifelong reader, a baker of bread, and obsessed with The Princess Bride.
Connect with Christina Majoinen
Website: www.projecttgl.com
Instagram: www.instagram.com/projecttgl
Resources and links
Book your seat: A Stage Unscripted Event in Melbourne
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What's your plant persona? Take the quiz.
Should I start a podcast is one of my coaching clients' first questions.
Today I’m going to share the benefits and challenges of starting a podcast so you can decide if it’s the right platform for you.
But I’m going to do this with a twist.
Podcasting isn't the only way to grow your audience, share your expertise and produce evergreen content.
So I’m going to share the five main reasons why clients and my community tell me they want to start a podcast and provide content alternatives that may be better suited for the time and financial constraints, personal responsibilities, client commitments and mental and physical health boundaries many small business owners have.
Resources and links
Book your call: Learn how we can work together in my 1:1 Coaching Program
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
With our increasing love of video, having the tools to express yourself and connect with your audience online has never been more important.
So if you've thought: "I don't know where to start, what would I even talk about?" Or "I have so much to talk about, so I'll say it all....'
This episode is for you because neither option will support your audience until you learn how to craft your unique and succinct story and use storytelling techniques to convey your message.
Then you can worry about managing your nerves, put boundaries in place to reduce vulnerability fatigue and ensure the video is actually recording.
In this episode, we chat about the following:
✨ Why more women, BIPOC, queer, and neurodiverse people need to get in front of the camera
✨ How to identify your key messages and create your origin story
✨ Simple techniques you can use to improve the way you deliver your story
✨ Why it's important to remember the audience on the other side of the screen
✨ Tools and training you can use to grow your skills and confidence
✨ Three things you can do today to prepare for your first public speaking opportunity
Jacqui Maloney is an actress/voiceover artist and media trainer. Using her years of experience on stage, in front of a camera and on a microphone, Jacqui helps mentor those in the business space about how to promote themselves best and share their story with the world using different forms of media.
Need help building confidence and nailing your performance on camera? Maybe you want to become a more charismatic public speaker? Or, if you want to improve your vocal skills for podcasts or live interviews, Jacqui is your go-to.
Connect with Jacqui Maloney
LinkedIn: https://au.linkedin.com/in/jacqui-maloney
Instagram: https://www.instagram.com/jacquimaloneycoaching/
Resources and links
Book your seat: A Stage Unscripted Event in Melbourne
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What does an aligned and profitable business look like for you? Take the quiz.
What's your sale conversion rate?
I have a 95% discovery call conversion rate. So if a potential coaching client books a time to speak with me, I will assume they’re keen to get started.
And around 80% of people who DM me on Instagram about my programs also decide to work with me within 1-2 weeks of that first message.
Both of which are very high for my industry.
I often share this information with my coaching clients and am met with questions like what is sale conversion rate, how I can improve mine, and how I can use this information to inform my sales and content marketing strategy.
I will answer all of these questions and share seven quick and easy changes you can make to improve the sale conversion rate in your business.
Resources and links
Book your spot: Ethical Content Marketing Series
Schedule a call: Let's see if the Ethical Content Marketing Series is right for you
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Hiring a 'mini-me' won't solve your income, time and productivity issues.
We get told time and time again that hiring a team is the next logical step if we want to work with more clients and make more money.
I've been in management roles for over 15 years, and I can tell you that inviting more humans into your business on a whim isn't the answer.
Being a manager comes with expectations and responsibilities. It's not the right choice for everyone.
Before you hire a VA or junior service provider, listen to my conversation with Mel.
She shares everything you need to know about building a team so you can make a considered decision.
In this episode, we chat about the following:
✨ The big aha moments everyone has with their first hire
✨ The financial, process and management style questions you need to ask yourself
✨ The subtle and significant benefits of hiring a team
✨ The less-known challenges with moving into a management role
✨ Three simple actions you can take today to prepare for your first hire
Mel is a multi-passionate Business Coach and VA Agency Owner. Her mission is to empower and teach women how to reclaim time and financial freedom so they can work less and thrive more through 1:1 Coaching using my CEO Embodiment Method.
She loves lifting women up and giving them the strategies, support and confidence to create a big juicy, joyful life without burnout, where they’re safe to embrace who they are and attract soulmate clients who adore them because she believes when we put wealth in the hands of more women and they thrive, we ALL do better.
Connect with Mel Maw
Website: https://www.thelifestyleva.net/coaching
Instagram: https://www.instagram.com/melthebizcoach/
Resources and links
Book your spot: Ethical Content Marketing Series
Schedule a call: Let's see if the Ethical Content Marketing Series is right for you
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What does an aligned and profitable business look like for you? Take the quiz.
Today I'm sharing 5 unethical marketing strategies and tactics that aren't obviously unethical because they are used by many online business owners across industries and business types.
1. Sharing client wins, comments and "I'm in" messages without permission
2. Charging clients for international conversion fees (and other expenses in your business)
3. Taking photos and screenshots of client calls and group calls without permission
4. Making one client the "poster" client for quality or cause you want to promote
5. Not being available to answer client questions during the sales process
I explain why each example is unethical and what you can do instead.
If you're using any of these strategies, it's time to make intentional and sustainable changes to your marketing strategy so you can avoid and aren't reliant on them in the future.
Resources and links
Book your spot: Ethical Content Marketing Series
Schedule a call: Let's see if the Ethical Content Marketing Series is right for you
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
Learn more about Ethical Marketing
5 Ethical Ways to Marketing Your Business in 2022
Words and Phrases You Should Remove From Your Copy Part 1
Words and Phrases You Should Remove From Your Copy Part 2
Unethical Marketing Tactics You Should Avoid
Pricing our services, products and programs as business owners is tough.
And if it's feeling extra heavy for you right now, you're not alone.
The conversation with my coaching clients has shifted from 'What do I charge?' to 'Should I raise my prices in this economic climate?'
Everyone feels the pinch, and we're being more considered with our investments and time than ever.
But that doesn't mean your clients don't have money and people don't want to pay for your offers.
So before you reduce your prices, have a 50% off sale or create a low-cost offer, listen to my conversation with Jasmine.
You'll leave the conversation feeling confident about how to put a price on your creative genius.
In this episode, we chat about:
✨ Why the advice 'charge what you're worth' isn't helpful
✨ Why we've historically been taught not to take about money
✨ How talking in vague terms like 5-figure months is harming the financial success of women's businesses
✨ How to financially plan for your future
✨ Implementing an easy pricing framework
✨ Three simple strategies you can use to make changes to your pricing today
Connect with Jasmine:
Website: https://creativebusinesskitchen.com/ig/
Instagram: https://www.instagram.com/yourpricingqueen/
Freebie: Pricing calculator
Resources and links
Book a call to learn more about my 1:1 coaching
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What does an aligned and profitable business look like for you? Take the quiz.
If you’ve been following me for a while, you’d know I’m a huge advocate for looking within to find answers and guidance for all things business instead of looking externally for validation.
One of the reasons why I believe we look externally is because we often feel like everything’s been done before, and there is nothing unique about our business.
Especially when we compare ourselves to our peers and competitors.
So if you've ever thought:
"I don't know why people follow me."
"The story of how I got into business is boring."
"Why would people want to know [insert random fact] about me."
This episode is for you.
Because you're the secret sauce, missing piece, mystical unicorn that you AND your clients have been searching for.
In this episode, we chat about:
✨ What standing out online actually means (you don't have to be loud or an extrovert)
✨ Why it's essential business owners create a memorable brand
✨ How to look internally to determine what makes you different from your peers
✨ Using the 6-step Fiercely You framework to build a memorable brand
✨ Three simple branding strategies you can use to stay focused and avoid comparisonitis
Hayley Maxwell is a brand positioning and messaging coach, ferocious ice cream eater, and leopard print lover. She’s been honing her skills since the early 2000s. Helping Government entities, charities, global corporations, and talented businesswomen to carve out their desired brand position, master their message, and bring it all to rip-roaring life with respectful copywriting that inspires action. Her mission is to help her clients become memorable, meaningful, and the only real choice for the people they really want to help. Hayley is also the host of the Fierce Impact podcast.
Connect with Hayley Maxwell:
Website: www.hayleymaxwell.com
Instagram: www.instagram.com/hayleymaxwellwrites
Resources and links
Book a call to learn more about my 1:1 coaching
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
What does an aligned and profitable business look like for you? Take the quiz.
The podcast currently has 111 episodes available.