Content creation and content marketing aren’t the same thing.

Unfortunately, many business owners believe they have a content marketing strategy when in actual fact they don’t. 

That’s why today on the show, I’m explaining what content marketing is, four reasons why your content strategy may not be working for you right now AND three questions you need to ask yourself if you’re ready to create a strategy that supports you to attract and book your dream clients.

And if after listening to this episode you feel you need a step-by-step process to support you to create your content strategy, then I’d love for you to join me inside Create Content with Confidence. 

Enrolment is currently open for a short amount of time. 

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Today on the show, I had the pleasure of chatting with my friend and client Jenn Lynn.

We spoke about why determining your area of expertise is so important, how having a strategy can help the creative process flow, how repurposing content can save you so much time and her experience going through my signature 6-week program, Create Content with Confidence.

If you’re wondering how you can get off the content creation hamster wheel and start booking your dream clients, this episode is for you.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Connect with Jenn:

Website: https://blackandwhite.marketing 

Instagram: @blackandwhite.marketing

https://www.instagram.com/blackandwhite.marketing/ 

Is Your Website Working for You Quiz:

https://blackandwhite.involve.me/is-your-website-working-for-you

Today on the show, I want to give you a special behind-the-scenes tour of my 6-week program Create Content with Confidence. 

I’m sharing what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.

If you’ve been thinking about enrolling or just want to learn the strategy that goes behind content that converts, this episode is for you.

Resources and Links:

Enrol in Create Content with Confidence

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

It’s a well-known fact that I’m not a fan of jumping on the latest marketing trends or adding new channels to my content strategy if I don’t think it will serve my business.

I took my time creating a Reels strategy that works for my business - and this has paid off.

My Reels has helped me to gain followers, email subscribers, clients, sales and other opportunities.

That's why today on the show, I'm sharing the strategic thinking that went behind my most successful Reel that has over 9,000 views.

This might not seem high to some but remember: going viral is irrelevant if you’re not becoming known for the right thing and you don’t have a way to move your followers from your Reel and into your community.

So if you’re interested in incorporating Reels into your content marketing strategy, then this episode is for you.

Resources and Links:

SAVE YOUR SEAT - Create Stand-Out Content Masterclass
FREE GUIDE - 7 Types of Content to Convert Followers into Clients
REEL referred to in the episode

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Content not converting?

No? You’re not alone.

Today on the show, I’m breaking down the 5 components of stand-out content. 

If you're getting likes but not DMs and profile views but no sales enquiries, you may be missing one or more of these essential components.

What I’m sharing today can be applied to your written content, videos, podcast episodes and everything in between.

You’ll need a pen and paper handy for this episode.

Resources and Links:

SAVE YOUR SEAT - Create Stand-Out Content Masterclass 
FREE GUIDE - 7 Types of Content to Convert Followers into Clients

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Not all leaders are extroverts and speak really fast.

Each of us can sell, serve and teach from a place that feels good. 

You just need to identify that place first.

And I think a great place to start is to identify your leadership style so you can play to your strengths and find ways to overcome areas that don’t come naturally to you.

That’s why today on the show, I’m sharing the three leadership styles with you - The Storyteller, The Teacher and The Facilitator.

My hope is that by the end of this episode you will feel more confident stepping into the role of a leader in your community and see that personality traits such as being outspoken or funny aren’t a prerequisite of a great leader.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

SAVE YOUR SEAT - Create Stand-Out Content Masterclass 

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

I know you can be consistent and inconsistent but can you be consistently inconsistent?

The topic that has dominated all my conversations with both my clients and my community over the last few months has been centred on showing up, following through on ideas and procrastination. 

That’s why today on the show, I’m sharing 3 things you can do that will help establish consistency in your business today.

Because consistency still is one of the best ways to support a growth mindset, build the know, like and trust factor with your clients and measure what is and isn’t working in your business. 

So if you’re avoiding work due to self-doubt or lack of motivation, this episode is for you.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

SAVE YOUR SEAT - Create Stand-Out Content Masterclass 

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Wanna create content but don’t have time or any creativity during lockdown?

I’ve created a series of fun games that will help you create content in under 5 minutes a day EVEN when you have zero original thoughts, can’t form a sentence, and plan on working from your bed.

The challenge is designed to get you more likes, shares, DMs and even sales by supporting you to build the know, like and trust factor in your business.

I truly believe in the power of content marketing. One post can bring you an opportunity you would never otherwise have had. Attract dream clients you didn’t know existed. And provide you inspiration, joy and connection which leads to financial security.

So if you’re feeling the pressure to create during lockdown or are feeling uninspired generally, this podcast episode is for you.

Resources and Links:
Challenge #1 - https://www.instagram.com/p/CPb-VP4jkhN/
Challenge #2 - https://www.instagram.com/p/CPeZ7kCnOZG/
Challenge #3 - https://www.instagram.com/p/CPhEOebjye_/
Challenge #4 - https://www.instagram.com/p/CPjoSGkj0tE/
Challenge #5 - https://www.instagram.com/p/CPmPFLljSf9/

FREE GUIDE - 7 Types of Content to Convert Followers into Clients

JOIN THE CCWC WAITLIST

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What do you want your dream clients to feel, think or do after engaging with you?

Many of my clients shy away from embracing their personality online due to fear of judgement.

And while I’ve been there and totally get it, hiding behind your brand or creating a biz persona for yourself is hard to maintain AND puts a barrier between you and your dream clients.

That’s why today on the show, I’m sharing the 4 components you need to create a unique and memorable brand personality that appeals to your kind of people.

My hope is that by understanding how a strong brand personality is created, you will have the confidence and clarity needed to show up online in a way that feels good to you.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes
JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

How do you write content for your business so quickly?

I get asked this question all the time by my clients.

And while I’d love to pretend I can whip up a scroll stopping post in 60-seconds flat on demand, this just isn’t the case.

Some days everything flows and others I have to follow my 5-step writing process to the letter to ensure my content is clear, concise and actionable.

That’s why today on the show, I’m sharing the five stages of writing anything because writing is a process and it can be learnt.

If you follow the process you will be able to create content that attracts your dream clients and sells your services with ease in half the time.

Imagine what you could do with this additional time? Build deep relationships with your community, update your content marketing strategy, work on passion projects, the options are endless.

Resources and Links:

FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

JOIN THE CCWC WAITLIST - rachelkurzyp.com.au/CCWC

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp