The Ramp

‘Pricing’ is not just a tag on something you sell, it is so much more! Think of the proposition, the portfolio, or the story along a company or product, for example. To explore the wealth of different angles within pricing, we speak with Ruud Schmeink (Partner at Deloitte). In our 25-minute episode, together with our new host Luca, we cover not only pros and cons of this field, but we also take a look at the state of the market that we are currently in: what can companies expect in these challenging times?

Feel free to reach out to Ruud on LinkedIn:

https://www.linkedin.com/in/ruud-schmeink-044bb82/

What makes Customer Strategy and Design at Deloitte so unique? How does the team of innovators thrive in the financial giant? And why is there cake being served in the office? These are just a few questions that we tackle to get to know our leadership during this episode of The Ramp. Chris Vialle, Chrissy Welsh and Daniel Charité tell us all about, not just themselves, but also their big ideas for the future of CS&D at Deloitte.

Contact the guests of this episode on LinkedIn:

Chris: https://www.linkedin.com/in/chrisvialle/

Chrissy: https://www.linkedin.com/in/chrissywelsh/

Daniel: https://www.linkedin.com/in/danielcharite/

Across industries, sustainability is one of the hottest topic on our clients' board's agendas. To meet the targets set, sustainable solutions will need to trickle into every corner of the business. Anna Snijdoodt tells us about her journey in realising these ambitions, and how sustainable innovation at Deloitte Digital in the Netherlands, is founded on responsibility to society and the planet - without losing sight of customer experience, ability to implement, or a good business case.

You can contact Anna on her LinkedIn: https://www.linkedin.com/in/anna-snijdoodt/

Dark patterns are strategies designed to manipulate user behavior. On 'the ramp' today, @TomasRijnbeek enlightens dark patterns' opaqueness by sharing tangible examples of misleading design practices.

Want to know more? Check out the episode recorded at Deloitte digital for the US serie 'Americabydesign' at: https://www.youtube.com/watch?v=0JC-0zGUOfA&feature=emb_title

Why designers choose to work for Deloitte? On 'the ramp' today, Abby Godee, Robertson Robbie and Fredrik Oscarson share their thoughts on what makes design at Deloitte unique.

Curious to know more about Deloitte digital? Visit our webpage on customer strategy and applied design at: https://www.deloittedigital.com/us/en/offerings/customer-led-marketing/customer-strategy-and-applied-design.html

Chatbots are becoming increasingly popular. In this 'ramp' episode, Bob van den Berg dialogues with Remco on both the present and the future of digital assistants.