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In this episode, hosts Derek Jackson, Zach Hopson, and Daniel Unruh introduce the story behind The Ranch Rolodex and explain why they believe the right relationships can completely change the trajectory of a ranching business. Rather than focusing on perfect operations or overnight success, they share the real stories of building businesses through leased ground, custom work, mentorship, hard lessons, and a willingness to challenge traditional ways of thinking.
The conversation explores each host's ranching journey, the people and programs that shaped their businesses, and the mindset shifts that allowed them to see opportunities where others saw limitations. They also share the mission behind the podcast: creating a place where ranchers can learn from the people who have helped them grow, while encouraging listeners to build stronger businesses through relationships, accountability, and continuous learning.
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The Ranch Rolodex is where ranching, business, and relationships come together.
Hosted by Derek Jackson, Zach Hopson, and Daniel Unruh, the show is built around conversations with the people who know what it means to start from nothing and build something real. From cattle and land deals to entrepreneurship, leadership, and hard-earned life lessons, the guys sit down with ranchers, businessmen, mentors, and friends who helped shape their journey along the way.
Every episode pulls a new contact from “The Ranch Rolodex” — the kind of people you call when there’s a problem to solve, a deal to make, or wisdom to pass down. These are stories about grit, faith, risk, stewardship, and the relationships that build ranches, businesses, and communities from the ground up.
Whether you’re in agriculture, business, or just appreciate authentic conversations with people who have earned their stripes, this podcast brings you inside the world behind the brand.
Welcome to The Ranch Rolodex.
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