We all know that real estate is a noisy and very competitive market. If you look around, you can probably find at least a dozen other real estate agents within the next 10 square miles.

In this episode of The Real Estate Marketing Society podcast, we’ll be discussing how to use your competitor's wins to work for you.

So, what’s something that you can do to stand apart, be seen, and get your business in front of the right audience?  One thing that you could do is adopt ALL  of the marketing strategies that you have been to adapt so that you can stay ahead of the market.

But, that seems like a lot of work. Or, you could learn from another agent who has been there and done that.

This strategy can be summed up as market research. If done the right way, it can help your business grow REALLY fast.

Market research involves taking a look at your competitor’s and/or other real estate professionals’ marketing and learning from what you see.

When you can research marketing strategies that are working for other real estate professionals, this can set you up for success. You will be able to learn, glean and adopt cutting edge techniques without recreating the wheel. This can help fast track your way to success.

Now, there is a difference between stealing other people’s ideas and learning, gleaning and adopting strategies but making them your own.

If you want to know how to perform market research without looking like a copycat check this episode out!

On my latest podcast episode, I sit down with executive leadership coach and real estate expert, Brenda Richterkessing to discuss strategies on how to launch and grow a successful real estate business.

During this episode of the Real Estate Marketing Society Podcast, I interviewed Senior Vice President of Palmerhouse Properties, Angi Mezza-Smith. She gives some valuable insight on how to stay focused, productive, and successful during turbulent times.

Interview with Krisztina Bell 

When it comes to setting your real estate business up for success, your finances are one of the most important factors. There are so many things to consider.

That’s why I am interviewing renowned financial expert and CPA, T. Jayden Doye on the next episode of The Real Estate Marketing Society podcast.

He will be sharing valuable insight on The Most Commonly Missed Tax Deductions for Real Estate Professionals.

According to the National Association of Realtors (NAR), 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this!

In this episode, I interview real estate professional and YouTube expert, Karin Carr. She gives valuable insight on how to leverage the power of video to market your real estate business.

As a business owner, your business is impacted by intellectual property issues and these issues play a big role in your business operations.

Intellectual property (IP) includes patents, trademarks, copyrights, and trade secrets. This also includes social media posts, content, and online marketing as a whole.

That’s why I am teamed up with Attorney Colin Hill and interviewed him on The Real Estate Marketing Society Podcast. Colin has degrees from Duke University and Cumberland School of Law.

His passion is working with innovative entrepreneurs and businesses to help protect and grow their businesses. Being an entrepreneur and creating businesses of his own has allowed him to understand how to provide legal help not just from the perspective of a lawyer, but also from that of an entrepreneur.

Protect your real estate business by knowing intellectual property rights laws and listening to this podcast.

In the latest episode of the Real Estate Marketing Society, I am interviewing Mayar Burton of Atlanta Communities. As a broker for her firm, Mayar leads hundreds of real estate professionals. She is sharing some great tips on how to remain productive and keep a positive mindset during challenging times.