The Real Estate Sessions

Brad Filliponi, co-founder of Boxbrownie.com, is a passionate and service-oriented professional who has made a significant impact in the real estate photography industry in Queensland, Australia. Brad believes in making real estate photography more accessible and convenient for agents, emphasizing the use of phone cameras as "the best camera is the one you've always got on you." His perspective is shaped by his personal experience in the real estate industry and his desire to create a tool that would allow him to step away from being behind the camera. He views Boxbrownie.com as a technological solution for agents who may struggle to find professional photographers or are constrained by time. Join Bill Risser and Brad Filliponi on this episode of The Real Estate Sessions podcast to learn more about how Boxbrownie.com is revolutionizing real estate photography.

Quick Quotes

(00:06:23) "I think life's a bit more fun when you're sideways." - Brad Filliponi

(00:09:15) "I really feel that I know personally I've done the whole loop so for me to come and be called a disruptor I feel no one probably has earned that respect more than myself or people like me if you know what I mean. Like a one trick pony. I've been doing this forever and this was like a dream for me to almost get off the tools bill." - Brad Filliponi

(00:17:27) "But right here, right now, it is not up to scratch. There's numerous reasons I won't get into it, but it's not as good as the real thing yet. It will get better. And when it's better, we'll be offering it. You watch." - Brad Filliponi

(00:28:40) "It honestly turns your smartphone into a secret weapon. It's DSLR, professional quality." - Brad Filliponi

(00:34:00) "I think your listings are your online presence. They're like your window card to the world. So much like having a beautiful suit and a clean car. I think having beautiful looking marketing is another step towards selling a home and then getting other listing as well. So I think it's all those little 1% mate that all add up, doesn't it? Education and doing what you say and just delivering on what you do I think is a big thing too." - Brad Filliponi

(00:36:43) "The real estate industry has been very kind to, you know, it's great to be able to give back and I think the universe always gives back in marvelous ways. So whatever I can do, I'm just here to help." - Brad Filliponi

DETAILED OUTLINE

00:02:21 - Queensland, Australia

Queensland, Australia is a stunning destination known for its beautiful beaches and sunny climate. Brad, a resident of Queensland, compares it to the Californian coast and describes it as God's country. With temperatures reaching around 28 degrees Celsius (82 degrees Fahrenheit), Queensland offers perfect weather for outdoor activities year-round. The Sunshine Coast, where Brad resides, enjoys sunshine for at least 300 days a year. While there are occasional box and blue jellyfish in the waters, Queensland's dry heat makes it a comfortable place to enjoy the outdoors. Overall, Queensland is a paradise for beach lovers and outdoor enthusiasts.

00:06:12 - Outdoor Adventures

Brad Filliponi, co-founder of Boxbrownie.com, is a lover of outdoor adventures. He enjoys camping and has introduced his family to the joys of outdoor living. Brad embraces a wild side, enjoying activities that get his heart pumping, such as wakeboarding and wake surfing. He also appreciates the tranquility of nature, often taking leisurely strolls through the forest or exploring the nearby mountains in Queensland, Australia. Brad's love for outdoor adventures is a testament to his belief that life is more fun when experiencing the excitement that nature has to offer.

00:07:36 - Real Estate Photography

Brad, a real estate photography enthusiast, has nearly 20 years of experience in the industry. He started his career shooting properties on film cameras before the digital era and honed his skills by studying photography during the transition to digital cameras. Today, Brad co-founded Boxbrownie.com, an innovative tool that simplifies the process of capturing and enhancing real estate photos. This tool allows agents to conveniently upload photos taken with their smartphones, eliminating the need for additional equipment and ensuring high-quality images for showcasing properties.

00:08:59 - BoxBrownie.com

BoxBrownie.com is an incredible tool for real estate professionals, co-founded by Brad. He had a vision to create a platform that would allow him to step away from the camera and start a family. With BoxBrownie.com, real estate agents can easily upload photos taken on their phones, eliminating the need for an extra camera and battery. One of the most impressive features of BoxBrownie.com is their virtual staging service, which is the most popular in the world. Unlike other companies that use AI, BoxBrownie.com employs real-life human editors to ensure the highest quality virtual staging. With their commitment to fair pricing and no subscriptions, BoxBrownie.com continues to revolutionize the real estate industry.

00:16:02 - Box Brownie as a global business

Box Brownie is a global business that has revolutionized the real estate industry by offering affordable solutions for selling properties. Brad Filliponi, the founder of Box Brownie, shared an interesting perspective on their approach to virtual staging. They use real-life human editors instead of AI, making them the leaders in this field. Virtual staging is a powerful tool that allows potential buyers to visualize a property's potential. Box Brownie entered the market with virtual staging at a significantly lower price compared to their competitors, and they have since dropped their prices even further. In addition to virtual staging, Box Brownie also offers renderings, which are computer-generated images that provide an artist's impression of a building or interior that is not yet built. They have even created the world's first automated rendering service, making the process quick and efficient. Overall, Box Brownie's innovative services have made selling real estate more accessible and cost-effective for both residential and commercial properties.

00:23:50 - Snap, Snap, Snap App

Box Brownie, a real estate photography company, has created an innovative app called Snap, Snap, Snap that revolutionizes the way agents capture property photos. Co-founder Brad describes the app as easy to use - just "get your camera out and go snap, snap, snap, upload." With the app, agents can take professional-quality photos using their smartphones, eliminating the need for additional equipment or batteries. The app is currently available on iPhone, with plans to expand to Android in the near future. Snap, Snap, Snap utilizes advanced camera algorithms to automatically adjust settings and capture seven HDR bracketed shots, ensuring optimal lighting and clarity in every photo. Additionally, the app offers editing services where real-life humans enhance the images by layering, balancing light, and even replacing the sky, all at a minimal cost. In summary, Snap, Snap, Snap is a game-changing tool that empowers real estate agents to effortlessly capture stunning property photos using their smartphones.

00:32:21 - Education and Innovation

Education and innovation are crucial in the real estate industry, as highlighted by Brad Filliponi, co-founder of Boxbrownie.com. Brad advises new agents to prioritize their education and stay informed about the latest property technology trends. He emphasizes the importance of innovation and warns against becoming outdated, using the example of Nokia. Attending conferences and listening to podcasts are suggested ways to stay educated and connected. Brad also emphasizes the significance of good marketing, stating that attractive listings and online presence are essential for success in a competitive market. In summary, education and innovation are key factors for agents to thrive in the real estate industry.

Craig Grant is a renowned figure in the real estate industry, particularly recognized for his proficiency in real estate technology. He has significantly influenced real estate technology in Florida, leveraging his background in website development and his creation of the Real Estate Tech Institute website to educate agents on technology. His innovative and collaborative approach to education in the real estate industry, coupled with his instrumental role in introducing MLS data feeds and public MLS websites, has revolutionized the industry. Craig's perspective is centered on providing engaging and innovative educational experiences and using technology to enhance efficiency and effectiveness in the industry. Join Bill Risser and Craig Grant on this episode of The Real Estate Sessions podcast to learn more about Craig's influence on real estate technology in Florida.

(00:03:08) Florida: Embracing Independence and Vibrant Energy

(00:04:56) Craig Grant's Curiosity-Driven Journey into Technology

(00:10:07) Craig Grant's Journey from Newspaper Intern to Real Estate Innovator

(00:12:05) Transforming Businesses with Innovative Website Development

(00:16:19) Becoming a Tech-Savvy Real Estate Expert

(00:21:47) Collaborative Learning Experiences for Realtors

(00:24:54) AI and Lawsuits: Agents' Concerns in 2024

Quotes

(00:00:08) "I think a lot of realtors are kind of done with that educational experience. Like, they don't want to sit there and hear a four hour lecture in a slide deck presentation. Right? They want something different. They want something a little more innovative and more collaborative, like, you know, engaging. And to me, that's what bar camps really are." - Craig Grant

(00:13:58) "I was warning them in the late 90s, early 2000s that they're going to about to be cannibalized by the Internet and they didn't see it happening." - Craig Grant

(00:17:00) "And to me any good? Not just like somebody who wants to be an expert in the field, but if you really want to excel in whatever you do, you have to be a lifelong learner and a sponge to me." - Craig Grant

(00:30:12) "To me, reconnecting and reconnecting with your sphere, if you're not doing it, is to me what they should be focusing on. And it can't just be, I'm going to automate an email four times a year to you. There's got to be real life touches and actual care and customer service if you expect to get repeat business out of your sphere, because the more and more time goes on, people are just getting less and less loyal." - Craig Grant

(00:31:27) "I believe one of the biggest reasons why we have such a high failure rate in this industry is that most realtors come into the business without a true business and marketing background and they don't do the due diligence to build out a marketing plan to create a brand, to understand budgeting and financing and everything." - Craig Grant

Detailed Outline

00:03:08 - Florida

Florida is a popular destination for individuals and families seeking a vibrant and unique lifestyle. Craig Grant, a long-time resident, highlights the close-knit community and strong sense of independence that Floridians possess. He emphasizes that Florida is a place where people can march to their own beat and do things their own way, without feeling the need to conform to societal norms. Despite stereotypes, Grant emphasizes that not all Floridians fit the infamous "Florida man" headlines. With its diverse population and mix of retirees and individuals seeking a fresh start, Florida exudes a unique and vibrant energy. In addition, Florida is home to various bar camps, providing a refreshing and collaborative educational experience for realtors. Overall, Florida's independent spirit, diverse population, and vibrant energy make it a captivating place to live or visit.

00:04:56 - Craig Grant's Interest in Technology

Craig's interest in technology began at a young age, as he was always curious about how things worked. He would often take apart TV sets and tinker with them. Although he didn't have much experience with computers until college, he quickly became proficient and even started teaching classes on the subject. His passion for technology extends beyond just being an expert in the field; he believes in being a lifelong learner and staying connected to industry vendors. He values building relationships with vendors and staying ahead of the curve to know where technology is heading. Craig's dedication to learning and his belief in the importance of relationships have shaped his successful career in real estate technology.

00:10:07 - Craig Grant's Background

Craig Grant's background is rooted in the marketing and advertising industry. As a student at the University of Florida, he interned at the Gainesville Sun, a newspaper owned by the New York Times. During this internship, Grant's interest in the internet was sparked. He quickly became adept at navigating this new technology, eventually taking over the internet division of the newspaper. Grant's innovative spirit led him to start his own website development company, which eventually led him to the world of real estate. He saw the need for real estate websites and began building them, forming partnerships with realtor associations and expanding his reach across the country. Craig Grant's background is a testament to his early recognition of the internet's potential and his ability to adapt and innovate within the ever-changing landscape of technology.

00:12:05 - Building Websites for Businesses

Craig Grant, a former newspaper employee, has firsthand experience in building websites for businesses. He started his own website development company through the newspaper he worked for, pitching businesses on the importance of having a website and selling them website development and online advertising. He recognized a significant need for this service in the real estate industry and began building real estate websites using MLS data feeds, which was a game changer. Craig's innovative approach led to the Gainesville newspaper becoming the first in the country to run the public MLS website for the Realtor association. This topic emphasizes the importance of websites for businesses and their potential as powerful tools for growth and success.

00:16:19 - Staying Current in Real Estate Technology

Staying current in real estate technology is crucial for success in the industry, and Craig understands this better than anyone. He stays connected to the latest developments by reading online sites and staying up-to-date with industry vendors. Unlike others, Craig believes in building strong relationships with vendors and being the first to know about new technologies and trends. His approach allows him to anticipate where the industry is heading and provide valuable insights to his clients and colleagues. With his Real Estate Tech Institute (RETI) website, Craig has created a platform that offers accessible learning opportunities for realtors, staff members, MLSs, and associations, helping them stay current in a rapidly evolving technological landscape.

00:21:47 - Bar Camps

Bar camps provide a refreshing alternative to traditional educational experiences for realtors. Instead of lengthy lectures and slide deck presentations, bar camps offer a more innovative and collaborative learning environment. This perspective is shared by Craig Grant, a nationally known speaker and trainer in the real estate industry. According to Grant, many realtors are seeking something different and more engaging than the typical classroom setting. Bar camps allow participants to contribute, solve problems, and share recommendations and tricks with one another, facilitated by a topic expert. This fun and interactive experience offers a break from the traditional classroom and provides realtors with valuable insights and knowledge. In summary, bar camps offer a unique and collaborative educational experience that appeals to realtors looking for a more innovative approach to learning.

00:24:54 - Top of Mind for Agents in 2024

AI and lawsuits are top concerns for agents in 2024. Craig believes that AI may take jobs or eliminate them, while lawsuits present different challenges. He predicts a reduction in the number of agents, as there has been a shift towards teams and a high failure rate in the industry. However, he also sees potential for AI to create "super realtors" who use automation and AI to enhance customer service, communication, and lead generation. Despite these advancements, Craig emphasizes the importance of maintaining strong client relationships and reconnecting with one's sphere to foster loyalty and generate repeat business.

Thad Wong and Mike Golden, co-founders and co-CEOs of @Properties, bring a wealth of experience from their diverse backgrounds in real estate and consulting. Wong, a seasoned professional with over 25 years in the industry, and Golden, a Boston native with a knack for solving contract-to-closing challenges, both emphasize the importance of workplace culture and relationships in business success. Wong believes that a supportive and inspiring office environment is crucial, attributing much of the company's success to its strong culture and relationships. Similarly, Golden values workplace culture and relationships as key elements for business success, highlighting their efforts to support and connect with their agents during market downturns. Join Bill Risser as he delves deeper into these perspectives with Thad Wong and Mike Golden on this episode of The Real Estate Sessions podcast.

Quotes

(00:00:35) "And so when you talk about culture and relationships, love that piece of it, that to a lot of people is more important than anything else because not everybody can rely on getting that at home. So if you can get it at the office and you can build strong relationships and you can have that component filled while you're also being inspired and coached to be the best you can be on the field, it's really the best of all worlds." - Thad Wong

(00:06:25) "In coming to Chicago, that was really the beginning of my love of basketball. I'd never been a big basketball fan except going to Spartans games with my dad growing up. And so it was really MJ that introduced basketball to me. Now it's my favorite sport to track. And so watching Michael Jordan live at the United center for me was just probably some of my greatest sports memories because there was nothing else. You couldn't go to any stadium, any arena, any field, and have the same feeling you had if you were in a stadium with Michael Jordan on the court." - Thad Wong

(00:17:43) "When you have a real culture, you don't have to talk about it. You know, the companies that have robust cultures because they have great retention, they have fabulous growth. You see agents posting and talking about the joys that they experience while being involved in the organization you don't really have to explain to somebody your culture. If you have a culture, it's kind of like a personality." - Thad Wong

(00:27:25) "We view kind of end to end, one stop shop solution for everyone, not just the agent." - Mike Golden

(00:30:07) "Everything is a relationship. And if you want to have as many relationships as possible, you need to be available 24 hours a day. If you're not available when someone calls you, trust me, you're replaceable and it's less convenient to call you. If you're not going to be there, call text, or email. So 24/7 availability is probably your greatest value. That's free that you can provide when you first get started." - Thad Wong

Tiffany McQuaid, a highly successful real estate broker, author, and community advocate, has over 21 years of experience in the industry and is the broker-owner of McQuaid and Company Real Estate. Tiffany's perspective is one of resilience, determination, and positivity, shaped by her experiences in the competitive real estate market and her commitment to serving her community. Despite facing numerous challenges, she remains committed to showing up every day with her head held high, leading the way, and not letting her struggles define her. Tiffany believes in bringing joy to others and aims to make a positive impact and inspire others through her actions and intentions. Join Bill Risser and Tiffany McQuaid on this episode of the The Real Estate Sessions podcast to learn more about her inspiring journey and unique perspective.

QUOTES

(00:00:00) "In spite of what was going on in the market or in the world or with Mother Nature, I was still going to walk in every day into that back door with my head held high and lead the way and not let anyone know. Whatever struggles I had or whatever was happening, I was always going to try to be my best self." - Tiffany McQuaid

(00:07:40) "But going forward, that's going to be where your value is. A buyer is going to want to work with you because you have knowledge that nobody else does." - Tiffany McQuaid

(00:19:31) "But for this book, very proud of the things that I'm sharing those vulnerabilities, and hoping that the conversion will be whoever's listening to it via audio or reading about it, they're going to walk away with just a little bit of hope, that's all." - Tiffany McQuaid

(00:23:05) "I've chosen not to incorporate it into my life, but instead realize that I don't ever want intentionally to have anyone feel the kind of pain I have felt. So with that said, I just want to bring joy. That's it." - Tiffany McQuaid

(00:31:09) "And that's when it's very easy, then, to flip the switch back and say, I'm going to focus on those five amazing shiny pennies again, because that's representing, essentially the 80%. And I've used it so much over the years, it's insane. But it's been a great, powerful tool." - Tiffany McQuaid

(00:34:10) "All your advertising that you do, go big or go classified." - Tiffany McQuaid

Detailed Outline:

00:01:47 - Tiffany McQuaid

Tiffany is a real estate broker and author known for her strong sense of community and dedication to her clients. Despite market fluctuations, global events, and natural disasters, she remains resilient and committed. Leading by example, she keeps her struggles private. Her boutique brokerage, McQuade and Company Real Estate, has successfully competed against larger firms and continues to thrive. With over a decade of experience, Tiffany has ambitious plans for the future and constantly pushes herself and her team. She emphasizes the importance of knowledge and value in the real estate industry, encouraging others to stay informed and ahead. Tiffany's ability to adapt and unwavering commitment to her clients make her a true industry leader.

00:04:45 - McQuade and Company Real Estate

McQuade and Company Real Estate, led by Tiffany McQuaid, is a boutique brokerage in Naples known for taking on industry giants. Focused on excellence rather than size, McQuade and Company has thrived and achieved success. Now in their 11th year, they have ambitious plans for the future and continue to push themselves. Despite challenges in the real estate industry, especially during the COVID-19 pandemic, McQuade and Company has remained resilient and innovative. They have created unique marketing assets and maintained strong client relationships, showing their commitment to providing value and exceptional service.

00:15:51 - Tiffany McQuaid's Book

Tiffany McQuaid's upcoming book, 'To the Inth Degree: How to Stand Out by Going All In', will be released in January 2024. This project is a labor of love that encapsulates her experiences and insights. The book is divided into seven keys, each starting with the word "end," such as intrepidness, invigoration, intention, inspiration, ingenuity, incentive, and influence. These keys serve as the foundation for McQuaid's accomplishments in both business and personal life. Throughout the book, McQuaid shares her vulnerabilities and unique story, aiming to provide hope and inspiration to readers. Writing the book was an intense process, and McQuaid carefully selected the most effective content to convey her message. Overall, 'To the Inth Degree' is a testament to McQuaid's authenticity, resilience, and unwavering commitment to bringing joy to others.

00:35:39 - Tiffany McQuaid's Website

Tiffany McQuaid's website, tiffanymcquaid.com, is the go-to place for anyone interested in her work and her newly released book. The website provides easy access to the book, which can also be found on popular online platforms like barnesandnoble.com, booksamillion.com, walmart.com, and Amazon. Bill Risser describes the book as a captivating read that combines vulnerability and resilience, taking readers on a journey of deep and uplifting storytelling. In the book, Tiffany shares her authentic self, dispelling any doubts about her genuine nature and kindness. Her ability to bring a smile to people's faces and invigorate them is a key theme explored, leaving readers inspired and wanting to spread that same positivity.

Links for Tiffany and The Inth Degree - How to Stand Out by Going All In

www.tiffanymcquaid.com

Barnes and Noble

GoodReads

[email protected]

Contrary to popular opinion, second-generation realtors tend to avoid the path their parents took, as Vija Williams, our guest for today's episode, did. 

As a political science + English major and a pre-law student, Vija was always on track with her attorney dream. She didn't want to be a realtor. And after landing a prized internship at the Santa Barbara District Attorney's office, this dream of hers solidified. Eventually, Vija began to LOVE the job role, but it only lasted until she realized her brain was not wired for stuff like this. During this period, she started to get into real estate – and the rest, as they say, is history.

In today's episode of Real Estate Sessions, Vija talks about her fearless journey to real estate, getting over the inhibition of venturing into the industry, the biggest misconception around it, the pandemic's role in bringing massive changes in the industry, and how to succeed in it. Vija also talks about her personal story and interests, including her love for travel. She chased it despite the odds and her experience as the co-founder of Her Best Life. Listen in!

Success clues:

● Follow your gut. When Vija realized her brain wasn't wired for this, she decided to trust the feeling and dive into real estate instead.

● Communication and failure are two things Vija feels necessary to talk about.

● The advice and tips offered by experienced professionals are unparalleled.

● Bouncing back to good business post-COVID is challenging but is possible with a solid mindset and grit.

Meet The Guest!

Vija Williams is the Head of Industry for PLACE, an all-in-one real estate platform that provides technology and business services. PLACE currently supports and partners with agents and teams from a variety of brokerage brands all across the US and Canada in over 100 unique markets. 

Time Stamps

[00:00] Sneak peek

[00:31] Intro

[01:05] Meet Vija Williams

[01:46] Life as a fifth-generation Washingtonian

[02:39] The most significant misconception people have about real estate

[04:00] Getting back to the real estate business as we approach the end of the pandemic 

[06:33] The decision to go to Westmont college

[09:31] Entering the real estate space

[18:22] The experience of being co-founder oh Her Best Life

[21:41] Vija on balancing time and effort for your professional achievement

[25:14] Will technology ever replace Realtors?

[29:53] How to REACH Vija

Connect with Vija

     ● LinkedIn: @vijawilliams

     ● Instagram: @viavija

     ● Facebook: @vijawilliams

empirebuilding podcast

Real Estate Sessions Rewind - Episode 352 – Veronica Figueroa, eXp Realty

Debbi DiMaggio, a descendant of the legendary baseball player Joe DiMaggio, is a real estate professional with a unique perspective shaped by her creative and philanthropic background. Debbi's real estate philosophy, "luxury as a service," is not defined by a price point, but by the level of service provided to clients. She believes that everyone deserves VIP treatment and attention, regardless of their occupation or income. This philosophy extends to all service providers, such as plumbers, electricians, and designers, whom she treats as part of her team. Debbi also believes that luxury is not limited to high-end properties, but can be found in any transaction, as every client has the potential to refer others and contribute to the success of her business. Her ability to plan ahead and stay organized has proven invaluable in her real estate career, allowing her to provide exceptional service to her clients while making a positive impact on the community through her philanthropic efforts. Join Bill Risser and Debbi DiMaggio on this episode of The Real Estate Sessions podcast to learn more about her unique approach to real estate.

TIME STAMPED OUTLINE

(00:00:00) Exceptional VIP Treatment for All Clients

(00:01:38) Debbi DiMaggio's Expertise and Influence

(00:06:48) Devastating Diablo Winds and Fire Hazards

(00:09:14) Familial Connection to Baseball Legend Joe DiMaggio

(00:14:18) Expanding Business with Corcoran Real Estate

(00:24:55) Transformative Journey of Writing Beautiful Places

(00:30:27) The Power of Philanthropy: Making a Difference

QUOTES

(00:00:00) "Luxury is a service, not a price point." - Debbi DiMaggio

(00:08:35) "Nowhere is perfect." - Debbi DiMaggio

(00:10:12) "I always knew all my life I wanted to do something, and the only thing I knew I did not want to do was real estate." - Debbi DiMaggio

(00:00:00) "Luxury is a service, not a price point. So whether you're a CEO or a celebrity or a contractor or a school teacher, everyone gets the same VIP service. It's not about what your price is." - Debbi DiMaggio

(00:23:23) "Just put 1ft in front of the other. Just do a little bit at a time." - Debbi DiMaggio

(00:30:19) "I just had to write this book because it was in my head. If something comes in my head, I have to do it. I have to share." - Debbi DiMaggio

(00:32:02) "People should give back where they can and when they can. But I also think when you're doing something you love, you're going to connect with people who are like minded. So I don't want to say, go do charity work because you're going to get the next deal. When I was doing charity work, I didn't think there was any. I wasn't even thinking about a deal. And then later I was like, because I was young and I knew all these people had their own agents, and when people started calling me for business, I was like, oh, my God, I'm so grateful. But that's not why I did it. I did it because I was just being my authentic self. But when people see you being your authentic self, it's where you connect." - Debbi DiMaggio

00:00:00 - Luxury as a Service

Luxury as a Service is championed by Debbi, a real estate agent with over 30 years of experience. According to Debbi, luxury is not determined by price, but by the level of VIP service provided to all clients. Whether you're a CEO, a celebrity, a contractor, or a school teacher, everyone receives the same high-quality treatment. Debbi emphasizes the importance of treating everyone with kindness and respect, as they are all valuable members of the team. This philosophy extends to service providers as well, including plumbers, electricians, and carpet cleaners, who are all considered part of the team. Ultimately, luxury is about providing exceptional service and building strong relationships, regardless of price.

DETAILED OUTLINE

00:01:38 - Debbie DiMaggio's Background

Debbi DiMaggio is a highly experienced real estate agent and a prominent figure in the industry. Alongside her husband, she formed the DiMaggio beta group, affiliated with the Corcoran icon brokerage in Northern California. With over 30 years of experience, Debbi has established herself as a trusted expert. In addition to her successful career as an agent, she has authored multiple books and serves as a coach and mentor to aspiring real estate professionals. Debbi's unique perspective on customer relationships and marketing strategies sets her apart and makes her a valuable resource in the industry.

00:06:48 - Diablo Winds and Fire Hazards

The Diablo winds, also known as the Santana winds in San Diego, are powerful and scorching winds that blow in from the desert over the mountains and become offshore winds. These winds bring intense heat and dryness, creating a high fire hazard in the Oakland Berkeley hills area. One resident, Debbi, recalls a time when the Diablo winds caused a devastating fire in the Oakland Hills, resulting in the complete destruction of the area. The experience was terrifying, with the sky turning black and the air thick with smoke. The residents in the area are constantly reminded of the fire hazard, with signs indicating the level of risk. Despite the risks, Bay Area residents have learned to live with the occasional earthquakes and wildfires, understanding that nowhere is perfect.

00:09:14 - Relationship to Joe DiMaggio

Debbi, a real estate professional, has a fascinating connection to the iconic baseball player Joe DiMaggio. Her grandfather and Joe DiMaggio's grandfather were first cousins, making her a third cousin to the legendary athlete. This familial tie adds an extra layer of intrigue to Debbi's story. Despite initially wanting to avoid a career in real estate due to her father's involvement, Debbi eventually found her way into the field and has been successful ever since. Her journey in real estate has been marked by hard work, independence, and a determination to be her own boss. In addition to her professional accomplishments, Debbi is proud to have her son, Chase, join her and her husband in the family business, creating a true family affair. Overall, Debbi's relationship to Joe DiMaggio adds a unique aspect to her impressive career in real estate.

00:14:18 - Partnership with Corcoran Real Estate

Debbi, a successful real estate agent and entrepreneur, merged her firm, Highland Partners, with Corcoran Real Estate. This partnership came about after Debbi was introduced to Corcoran through a friend and was immediately drawn to the brand and its founder, Barbara Corcoran. Debbi admired the Corcoran brand since visiting their New York office with her daughter at a young age. After a year of negotiations, the merger was finalized, and Debbi has been thrilled with the results. She recently spoke at Corcoran's national conference and had the opportunity to connect with agents from around the country and internationally. This partnership has allowed Debbi to expand her business and provide clients with the same high-quality service and expertise that Corcoran is known for.

00:24:55 - Becoming an Author

Becoming an author can be transformative and fulfilling, as Debbi demonstrates through her own journey. It all began with a coffee table book idea, sparked by her passion for beautiful places and a client's encouragement. Her first book came to fruition with the help of a publisher she met at a party, and she meticulously planned and organized the content before meeting with him. The process of writing her subsequent real estate books required dedication and collaboration, with one book even being dictated during home inspections. Debbi's tagline, "Follow your passion. Live your purpose," reflects her belief that pursuing what you love can lead to a fulfilling life.

00:30:27 - Philanthropy and Giving Back

Philanthropy and giving back are important to Debbi. She discovered her passion for philanthropy early in her career and has since worked with various charities, including the UCF Benioff Children's Hospital in Oakland. Debbi believes that agents should embrace philanthropy, but also emphasizes the importance of doing something they love. For her, philanthropy is about being true to herself and making a positive impact. Her inspiring journey showcases the power of philanthropy in making a difference and forging meaningful connections with others.

Caroline Hobbs is a seasoned and innovative professional in the real estate industry, with over 17 years of experience and a successful tenure as a broker owner for Reward Realty. Her innovative approach to the industry is centered on streamlining processes and eliminating duplication of efforts, with a strong belief that the low adoption rates among team leaders and brokerages are due to the need for agents to input information into multiple systems. Drawing from her extensive experience, including a six-year mentorship under Juliana Lee, Keller Williams' top agent, and her role in consulting with Keller Williams on system development, Caroline advocates for a fully automated and updated experience for consumers. She emphasizes the importance of technology and connecting existing platforms to enhance the real estate experience and encourages new agents to seek a real estate coach outside of their brokerage to accelerate their growth and career. Join Bill Risser and Caroline Hobbs on this episode of The Real Estate Sessions podcast to learn more about her innovative approach to revolutionizing the real estate industry.

Bio

Caroline Hobbs is a highly experienced and innovative figure in the real estate industry. With over 17-18 years of experience, she has established herself as a prominent broker owner for Reward Realty. Caroline's journey began in Southern California, where she developed a passion for real estate and later moved to San Jose for college. She honed her skills by working alongside Juliana Lee, Keller Williams' top agent, for six years, gaining invaluable mentorship and experience. During this time, Caroline managed a database of over 10,000 individuals and sent out monthly market reports, capitalizing on the era when people eagerly anticipated receiving such emails. Her expertise was further recognized when she consulted with Keller Williams on system development. In 2013, Caroline took her career to the next level by founding her own real estate brokerage, Reward Realty, where she continues to revolutionize the industry with her innovative approach.

Quotes

(00:00:00) "And ideally, my goal is to have agents working out of just one program. I think one of the reasons why team leaders and brokerages have low adoption rates is because agents are having to duplicate efforts, putting information into multiple systems and then things fall through the cracks." - Caroline Hobbs

(00:03:21) "Northern California, it's really kind of got everything, like something for everyone. It is the heart of Silicon Valley. So we do have lots and lots of very smart engineers and engineer type people. But one thing that I really appreciate about the Bay Area is it's very similar to New York in the fact that it is truly a melting pot. Cultures and people, and I think that really just adds to the whole culture of the Bay Area. Making you feel welcome." - Caroline Hobbs

(00:08:57) "I think that college is fabulous for the academics, but most importantly, it's really a time to develop your own self and determine what it is that you want to do with your life and how you're going to dedicate yourself to get there." - Caroline Hobbs

(00:18:45) "I believe that every agent strives to give each and every one of their clients the highest and best customer service out there. Now, do I think everybody accomplishes that goal? No. But I think a lot of that is because of a lack of supporting systems in place." - Caroline Hobbs

(00:29:59) "Get a real estate coach outside of your brokerage...get a coach, have them guide you and give you that weekly training, prioritizing innovating, getting you new ideas and holding you accountable." - Caroline Hobbs

Detailed Outline

00:01:29 - Contacting Caroline Hobbs

To get in touch with Caroline, the broker owner of Reward Realty, you have a few options. You can visit the Reward Realty website at rewardrealty.org and use the contact form to send her a message. Alternatively, you can email her directly at [email protected]. Caroline is known for her innovative approach to real estate, using technology to create a seamless experience for consumers. With her extensive industry experience, Caroline understands the importance of having a real estate coach for guidance and support. She recommends seeking a coach outside of your brokerage for weekly training, new ideas, and accountability. Contacting Caroline is a great opportunity to connect with a knowledgeable and forward-thinking professional in the real estate industry.

00:07:45 - College Experience

Caroline, a third-generation real estate professional, had a transformative college experience at San Jose State University. Growing up in Orange County, she had a privileged upbringing and little exposure to diversity. However, her decision to attend San Jose State opened her eyes to a whole new world. Moving into a dorm and living with 40 other women from different backgrounds was a shock to her sheltered upbringing. Despite the initial surprises, Caroline quickly adapted and embraced the opportunity to become independent and make her own adult decisions. College, to her, was not just about academics, but also about personal growth and self-discovery. She believes that college is a time to determine one's path in life and develop the necessary skills and relationships to achieve it. Caroline's time at San Jose State allowed her to grow as a person and forge lasting friendships that have endured even 15 years after graduation.

00:12:26 - Women in Real Estate

Caroline Hobbs, the broker owner for Reward Realty, shares her journey as a young woman in the male-dominated real estate market. Despite the industry's male-dominated leadership, Caroline highlights that the majority of Realtors in the country are actually female. She attributes her confidence and determination to her upbringing, where her single mother instilled in her the belief that she could achieve anything she set her mind to. Caroline's success in breaking down barriers in real estate has motivated her to continue doing so, even in her new tech company. Through her story, Caroline inspires other aspiring agents to believe in themselves and seek guidance from real estate coaches to accelerate their growth and career.

00:18:42 - AI and Automation

AI and automation are revolutionizing the real estate industry, and Caroline Hobbs, a business coach and team leader, is at the forefront of this advancement. Hobbs recognizes that agents struggle to provide the highest level of customer service due to a lack of supporting systems. To bridge this gap, she has developed a client portal that empowers clients to be more involved in the transaction process. Through the portal, agents can provide updates, notes, property details, documents, and schedule appointments with vendors. Hobbs is also working with a development team specializing in OCR and AI technology to automate the sorting and reading of documents, reducing the need for constant communication. By utilizing technology, Hobbs aims to help agents work smarter and provide a seamless experience for their clients.

00:29:48 - Importance of Real Estate Coaching

Real estate coaching is crucial for new agents as it greatly accelerates their growth and career. According to Caroline Hobbs, a broker owner at Reward Realty, getting a real estate coach outside of your brokerage is essential. Hobbs, who has been part of the Tom Ferry ecosystem for three years, highly recommends their coaching services. These coaches provide weekly training sessions that prioritize innovation, new ideas, and accountability. Hobbs regrets not starting coaching earlier in her career, as she now understands its potential to accelerate growth and success. In conclusion, a real estate coach can be a game-changer for new agents, providing guidance, training, and accountability needed to succeed in the industry.

Phillip Gagnon is a seasoned professional in the real estate industry and the founder of Three Data Pulse, a company dedicated to enhancing the three pillars of successful brokerages: recruiting, retention, and agent productivity. Gagnon believes that AI can play a crucial role in improving real estate operations and decision-making. His perspective is shaped by his extensive experience in the industry and his company's focus on leveraging technology and data analysis. He emphasizes the importance of sentiment analysis and understanding human emotions in driving behavior and decision-making, suggesting that AI can provide insights leading to significant improvements. Gagnon also highlights the need for brokers to maintain consistent communication with their agents and build a human connection, which can be facilitated by AI systems. Join Bill Risser and Phillip Gagnon on this episode of The Real Estate Sessions podcast to learn more about the role of AI in enhancing real estate operations.

Quotes:

(00:00:14) "And the truth was that nobody had ever been taught how to recruit, retain, or coach." - Phillip Gagnon

(00:05:30) "Number one is that it's just Disney. Like, that's the only thing that's here that's all people see when they come. So that's probably number one. Number two, I hear a lot of people make comments about how backwards it is or they think it's backwards and it's really not. I mean, you get north because Disney's on the south side of town. You get to the north side and you get away from all the tourism. And it's just like anywhere else in." - Phillip Gagnon

(00:06:55) "Not so much. I think it just goes to show that no matter what system we come up with, it can always be improved. It can always be better. Definitely should have been in contention or they should have just given them the championship outright. I mean, they were the only undefeated team that year. We could have just skipped the playoff and just give them the trophy and be done." - Phillip Gagnon

(00:11:53) "But in Europe, you're going to go through three different countries that all speak different languages and all have different customs and different histories and ways of doing things and cultures, and it's just all so different within a very, very small geographic space, and then you get all the cultural differences that go into that, and it's crazy." - Phillip Gagnon

(00:23:12) "The biggest challenge that I see companies have is they just don't want to talk to people. Just call your agents. Let's say you haven't talked to an agent in 45 days. That's six weeks. Like a lot can happen in six weeks. What's going on with them? Do you remember their dog's name? Do you remember their kids' names? Not that this is going to necessarily make their business better, but it's just that human connection that people are like, okay, I'm here, somebody cares, somebody's paying attention. And that right there is really the key to retention is keeping agents, is just talking to them, as crazy as that sounds." - Phillip Gagnon

(00:27:42) "I would think that brokers and larger companies would want more documentation and proof as to what it was that they were telling their agents, because then when you do get into a courtroom, now, you have proof that says, this is what we said, this is what we told them. And that's a large part of what we do is you train your agents and here's what we trained them on and here's what we told them. Number one, so you can justify your value to them, but number two, from a CYA standpoint, say, no, I told them not to do that, and they did it anyway. And here's the three conversations where I told them not to do it and they decided to do it anyways. I would think companies would want more of that." - Phillip Gagnon

(00:31:23) "I would say one piece of advice is number one, maybe two things. Number one, understand that this is not a quote unquote side hustle. If that's what you're looking for, then I think a referral company is probably the best way to go because then you don't have to worry about any of that stuff. So if that's what you want, that would be my recommendation. It's going to be cheaper, probably more profitable in the long term. So number one, understanding that this is a career, this is a job, number one." - Phillip Gagnon

Bio

Phillip Gagnon is a seasoned professional in the real estate industry with a strong background in improving operations and decision-making through the use of AI. As the founder of Three Data Pulse, he has dedicated his career to enhancing the three pillars of successful brokerages: recruiting, retention, and agent productivity. With extensive experience working with various offices and managers, Gagnon has a deep understanding of the challenges faced by brokers in terms of recruiting and retention. He is well-versed in the use of AI in real estate operations, having discussed the topic at the T3 Tech Summit. Through his company, Three Data Pulse, Gagnon focuses on leveraging technology and data analysis to drive improvements in real estate operations.

www.3datapulse.com

Sharran Srivatsaa, President of REAL Brokerage, LLC, is a distinguished real estate entrepreneur and advocate for employee ownership, who has a unique perspective shaped by his personal journey from India. His perspective on real estate entrepreneurship, mindset, and employee ownership is deeply rooted in the power of partnership and collaboration, as evidenced by his strong alignment with Tamir, the founder of REAL. Sharran believes in creating a career-based financial incentive system for agents, rather than solely focusing on sales, to foster a deeper bond between the company and its partners. This approach, he believes, can lead to long-term success and loyalty. His experiences and the influence of his extraordinary parents have shaped this perspective, making him a strong advocate for a coachable mindset and personal growth. Join Bill Risser and Sharran Srivaatsa on this episode of The Real Estate Sessions podcast to delve deeper into these insightful perspectives.

Guest Bio

Sharran Srivatsaa is a real estate entrepreneur and advocate for employee ownership, with a strong focus on mindset and personal growth. Born in India, Sharran's journey to success was not without its challenges. He faced ridicule and bullying, but he persevered and developed a coachable mindset. Sharran's willingness to learn and seek guidance has been instrumental in his achievements. He credits his extraordinary parents for shaping his exceptional outlook on life. With a deep appreciation for the effort and commitment required to succeed, Sharran is dedicated to sharing his knowledge and experiences with others, creating a positive impact in the world of real estate entrepreneurship.

Connect with Sharran

www.instagram.com/sharransrivatsaa

https://www.linkedin.com/in/sharran/

Business School Podcast

Time Stamped Outline

(00:00:00) Inside the Minds of Real Estate Leaders

(00:06:03) Sharran's journey from India to Wall Street

(00:13:52) The Power of Minimalism and Efficiency

(00:19:08) Business School: A Catalyst for Career Transformation

(00:23:57) The Power of Continuous Skill Development

(00:27:58) Transforming a Small Operation into a Thriving Empire

(00:34:00) ESOP Model: Sharing Rewards for Team Success

(00:38:06) Prioritizing and Achieving Greatness in Life

(00:42:52) The Transformative Power of Mindset

(00:47:50) REAL's Innovation in the Real Estate Industry

Detailed Outline

00:00:00 - Real Estate Sessions podcast

The Real Estate Sessions podcast, hosted by Bill, offers listeners an inside look into the world of real estate through interviews with industry leaders. In episode 370, Bill sits down with Sharran, the president of Real Brokerage LLC, to discuss his experiences and insights in the field. Sharran emphasizes the importance of mindset, stating that "the problem is not the problem, the problem is how you think about the problem." He also highlights the mission of REAL Brokerage LLC, which is to serve and work for their agents. The podcast provides a platform for industry professionals to share their stories and journeys, offering valuable insights and inspiration to listeners. With a focus on real estate leaders and their perspectives, the Real Estate Sessions podcast is a must-listen for anyone interested in the industry.

00:06:03 - Tennis career

Sharran's tennis career began at a young age when his parents saw his potential for a brighter future. Encouraged to pursue an individual sport, tennis became his path to success. He started lessons at 9 or 10 and his family prioritized supporting his journey to the pro tennis tour and leaving India. However, Sharran's dream of playing college tennis was shattered when he realized turning pro meant losing his eligibility. Undeterred, he decided to play Division III tennis and earned an academic scholarship at Luther College in Iowa. Despite challenges and cultural shock, Sharran's tennis career paved the way for his future endeavors, including working in the tennis industry and transitioning to Wall Street.

00:13:52 - Roger Federer's Biomechanical Efficiency

Roger Federer's biomechanical efficiency has captivated many, including Sharran Srivatsaa. Srivatsaa believes Federer is a true gift to tennis and attributes his success to his unmatched biomechanical efficiency. Unlike other top players, Federer's effort to result ratio is smooth and efficient, allowing him to play for over 20 years with minimal injuries. Srivatsaa sees a valuable lesson in Federer's approach, applying it to the business world. He emphasizes the importance of minimalism, simplicity, and efficiency in achieving success, encouraging individuals and teams to create a "not to do" list and focus on what truly matters. By eliminating unnecessary tasks and focusing on their goals, individuals can increase productivity and achieve success. In summary, Roger Federer's biomechanical efficiency serves as a powerful example of how minimalism and efficiency can lead to success in sports and business.

00:19:08 - Business School as a Track Shifter

Sharran, a successful entrepreneur and former Wall Street banker, shares how business school became a pivotal point in his career. After a successful exit from his startup, Sharran found himself unsure of his next steps. His mentor, who had previously doubted his chances of success, encouraged him to attend business school to gain deal structuring experience. Recognizing the opportunities and unique story that business school could provide, Sharran began searching for the right school. Ultimately, he chose a warm location with a feeder to Wall Street, setting the stage for his future success. Business school became the catalyst for Sharran's career transformation, allowing him to combine his technology and hospitality experience with deal structuring skills and pursue any path he desired.

00:23:57 - Meritocracy and Building Skills

Meritocracy and building skills are key factors in achieving success, as Sharran discovered during his time at Goldman Sachs. By constantly seeking to learn and improve, he was able to skyrocket his career by asking for guidance and mastering new skills. He emphasizes the difference between ability and capability, with the latter being the result of developing skills and expertise. Sharran believes that humility comes from recognizing the gap between ability and capability and actively working to bridge that gap through coaching and mentorship. He credits his success to the concept of meritocracy, where individuals who possess valuable skills have a competitive advantage that is difficult to take away. In summary, Sharran's experience highlights the importance of continuously building skills and expertise to thrive in a meritocratic environment.

00:27:58 - Scaling a Real Estate Business

Scaling a real estate business can be challenging, but Sharran shares his remarkable journey of transforming a small operation into a thriving empire. With a bold vision in mind, Sharran proposed taking the business from $300 million to $3 billion in just three to five years. Despite initial skepticism, Sharran's strategic plan and relentless dedication led to unprecedented growth. Under his leadership, the company expanded from one office and 30 agents to an impressive 22 offices and 700 agents. This achievement ultimately led to the successful sale of the business to Douglas Settlement, with annual sales reaching $5 billion. Sharran's secret to success lay in fostering a culture of performance, where agents were skilled and constantly honing their craft. By prioritizing skill development and creating a career-based financial incentive system, Sharran built a team that achieved outstanding results and fostered a deep sense of love and loyalty.

00:34:00 - ESOP Model and Employee Ownership

Sharran is a strong advocate for the ESOP model and employee ownership. He is committed to building a business that benefits everyone involved. His experience at Telus, where only a few partners profited while the agents who helped build the company received nothing, motivated him to prioritize the ESOP model. He believes that every individual who contributes to the business should share in the rewards, even if it means a minority share. Sharran also emphasizes the importance of aligning the business plan with potential buyers' models each year to ensure the company's valuation and readiness for acquisition. His ultimate goal is to transform a sales business into a career, offering financial incentives that foster love and loyalty among team members.

00:38:06 - Work-Life Balance

Sharran discusses work-life balance and shares his personal experience and strategies for maintaining it. He emphasizes the importance of prioritizing and doing fewer things to achieve greatness. Sharran avoids watching the news, sports, or engaging in activities that don't align with his priorities. Open communication with his family is crucial, ensuring their understanding and support for his work commitments. He also resonates with the phrase "be where your feet are," reminding him to be fully present. Sharran's insights offer valuable perspectives on work-life balance.

00:42:52 - Importance of mindset

In the realm of personal growth and success, Sharran sheds light on the significance of mindset. Drawing from personal experiences, he shares a valuable perspective on the power of having a bigger and better future. As a child, he initially dismissed his father's words, but as an adult, he now understands their profound meaning. Sharran also opens up about his struggles with undiagnosed ADHD and the societal stigma attached to it. Through his story, he emphasizes the importance of disclosure and how it can be disarming. In summary, Sharran's insights highlight the transformative impact of mindset and the need to be present in the moment, both personally and professionally.

00:47:50 - The rise of REAL

The rise of REAL is driven by their significant progress in building infrastructure and derisking their business. According to Sharran, it took them three years to expand into all 50 states and four major Canadian provinces. They consider what they have built so far as table stakes, the baseline required to run a successful business. However, they acknowledge that there is still more to be done. REAL is now focused on connecting consumers to the real estate transaction and reducing the pressure on agents by utilizing AI technology, such as their AI assistant called Leo. Additionally, they aim to transform real estate from a sales business into a career for agents, providing them with financial incentives and stability beyond just selling homes. In summary, REAL's rise is not just about their accomplishments, but about their ongoing efforts to innovate and improve the real estate industry.