As aspiring or current syndicators, it is important to build your brand. This means putting yourself out there, on social media, and appearing on podcasts. However, it is important not to put the cart before the horse by going on podcasts before you are properly prepared. Our guest today, Adam Adams, is here to help us get the horseback in front of the cart again, by providing actionable steps to follow to get our lead magnet and funnel in order. In this episode, Adam talks about the importance of knowing your avatar. While it is easy to want to cast the net wide, take the time to hone in on who your ideal passive investor would be. This way, you can speak their language, find out what keeps them up at night, and ultimately give them the content they want to hear.
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