Our guest on this episode is a master marketer! James Schramko has a successful business and brand which he has build well beyond what he has learnt from Mercedes-Benz.

Design a premium website that converts sales, leads or whatever your website is create to achieve based on your marketing funnel.

Design a premium website that converts sales, leads or whatever your website is create to achieve based on your marketing funnel. You must have a marketing funnel before you go to a web designer. Concentrate on delivering fresh, unique and quality content because the content is actually just as important as the design and that's the reason why people are coming to your website but make it sure that your design reflects to the quality content you have in there.

A good brief will clearly layout the the design requirements, intent and most importantly the single primary message/purpose of the design

If you are a designer or run a design business, study your market. Think of what makes your business unique.

Be the best designer! get out of your books! talk to other designers and be inspired with other professional designers.

If you are a business owner looking for a designer make sure you look at their portfolio and check the results

What makes a good design? A good design is all about the results that it gets for the customer or it’s purpose.

How important is design agreement? The answer is VERY IMPORTANT - it gives the designer