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What happens when a veterinarian and dairy farmer decides to solve his own training headaches? You get Knowby—a brilliantly simple, affordable, and adaptable training tool built from the heart of the farm. In this episode, Chantel sits down with Dr. Grant, founder of Knowby, to explore how real-world problems led to practical solutions.

Knowby isn’t just another app—it’s a blank canvas that turns everyday tasks into visual, step-by-step instructions using photos, short-loop videos, and even QR codes. Whether you’re onboarding new employees, updating SOPs, or helping your parents work the smart TV, Knowby makes it easy and effective.

Key Takeaways:

• 💡 Built by a farmer for farmers (and everyone else)—Knowby was created out of the real frustrations of on-farm training.
• 🔄 Simple, Affordable, Adaptable—Knowby eliminates complexity with easy-to-use tools that fit operations of all sizes.
• 🌎 Global, Visual, and Inclusive—Used in 40+ countries, Knowby supports auto-translation and offline access, making it practical anywhere.
• 🐖 Useful across all stages of production—from swine to poultry to pet food, Knowby offers flexible tools to meet training needs at every level.

Whether you manage teams in ag production, manufacturing, or customer service, this episode will leave you rethinking how you train, onboard, and communicate.

🔗 Want to try Knowby? Get started with our exclusive link: https://go.knowby.co/t19tsg5pa69k
(Yes, we may earn a small commission if you sign up—at no extra cost to you!) 

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In this episode, we reconnect with Zimbabwean swine farmer and data enthusiast, Philip Johan Odendaal, for an inspiring and data-rich discussion on swine production under extreme conditions. Philip shares powerful updates since his last appearance, including a large-scale creep feed trial, a new perspective on sow weight changes post-weaning, and surprising revelations about low-tech, high-performance pig farming in Southern Africa. 

From operating 6,000 sows in a load-shedding environment to achieving 34 pigs weaned per sow per year, Philip challenges modern assumptions about automation and labor in agriculture. Plus, we dive deep into: 

• The economics and biology of creep feeding 
• Sow weight loss between weaning and service 
• Leveraging data for management and decision-making 
• The value of investing in good people over expensive equipment 

This is a must-listen for anyone passionate about real-world pig production, innovative thinking, and community-centered sustainability. 

🎧 Listen to Philip’s first episode from October 2020: https://www.buzzsprout.com/1310206/episodes/14254878. 

 
🎧 Listen to his interview with Dr. Andrew Tucker: https://www.buzzsprout.com/1310206/episodes/14714233. 

Don’t miss this third powerful installment in Philip’s ongoing journey—where data, grit, and purpose drive innovation in pig farming.

Email [email protected] to learn more.

🔗 Want to try Knowby? Get started with our exclusive link: https://go.knowby.co/t19tsg5pa69k 
 
 

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🎉 The Real P3 is back—and bigger than ever! Join us for this exciting relaunch episode as Dr. Casey Bradley introduces the new era of The Real P3: now covering pigs, poultry, and pets with a team of expert co-hosts and an expanded mission.

🐖 Dr. Casey is joined by Chantel P., swine modeling and systems optimization specialist, and Dr. Daniel Adams, poultry health and nutrition expert, to kick off the new season. Together, they reveal what’s ahead for The Real P3 podcast—from cross-species collaboration to the launch of the new Poultry Lingo course starting September 3rd. Whether you're in animal nutrition, production, or support, this is your go-to resource for real conversations, real science, and real industry application.

💬 What You’ll Learn in This Episode:

• Why The Real P3 is expanding to include poultry and pets
• The background and vision of your new co-hosts: Chantel and Dr. Daniel Adams
• Challenges in swine and poultry modeling, necrotic enteritis, pet nutrition, and niche species
• How AI tools and transcript mining can enhance educational content in agriculture
• Behind-the-scenes insights into Animistic’s hybrid learning courses for the ag industry

💡 Perfect for professionals in:
 🔸 Animal agriculture
 🔸 Feed additives & formulation
 🔸 Swine, poultry, and pet nutrition
 🔸 Veterinary and animal health
 🔸 Agribusiness and technical sales

🎧 Subscribe now and follow The Real P3 on Twitter, Instagram, LinkedIn, and Facebook. Let’s thrive across species—faithfully serving through science plus heart.

📩 Have a question or want to collaborate? Email us at [email protected]
 🌐 Learn more at animistic.co

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In this dynamic episode recorded live at World Pork Expo 2025, Dr. Casey Bradley sits down with four influential voices shaping the future of swine health and nutrition—covering everything from nursery pig performance to antibiotic strategy and feed biosecurity.

🎙️ Jesus Acosta (Novus International) introduces Novus PV, a protected benzoic acid product proven in Europe and now validated under U.S. zinc oxide conditions. He shares exciting feed conversion and immune response data, as well as insights into how lower-dose protected acids could complement traditional organics.

🎙️ Tommy Shipp (Feedworks) explains how eLife, a polyphenol blend mimicking a Mediterranean profile, can offset oxidative stress and partially replace vitamin E—potentially boosting performance and reducing costs. He also dives into CoRouge, a monovalent copper oxide product that shows nursery-stage success with lower inclusion rates and environmental impact.

🎙️ Dr. Megan Bollin (Norbrook) breaks down the advantages of Cefenil, a bioequivalent to Excenel with superior syringability and a short 4-day meat withdrawal time. She discusses PRRS management, antibiotic use strategies, and the real-world challenges of secondary co-infections in swine respiratory disease.

🎙️ Fredrik Sandberg (Feed Armor) presents the research and innovation behind FeedArmor, a feed mitigant proven to match the efficacy of formaldehyde. With added benefits like improved feed intake, fewer prolapses, and lower handling risks, this tool is changing the way farms manage feed hygiene and performance.

From protected acids and polyphenols to injectables and feed safety, this episode is packed with insight for producers, nutritionists, and veterinarians alike—straight from the show floor.

💡 What You’ll Learn:

• How Novus PV works under U.S. zinc oxide models and E. coli challenges
• When and where eLife can offset vitamin E costs during heat stress
• Why Cefenil is a user-friendly injectable option for respiratory support
• How FeedArmor performs as a formaldehyde alternative—plus its unexpected benefits

📨 Email [email protected] for questions or guest inquiries.
🔗 Learn more at animistic.co
🎧 Subscribe now and stay connected to innovation in pigs, poultry, and pets.

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In this innovation-packed episode, Dr. Casey Bradley takes us inside the energy of World Pork Expo 2025, where conversations with industry leaders reveal how automation, sensors, and real-time data are transforming swine production.

From predictive alarms to fully integrated IoT systems, Casey explores how tools like Sensortronic and PigCentral are simplifying life in the barn while improving precision and performance. You'll also hear about a 16-year study on PRRS outbreak patterns—complete with spatial modeling and filtration insights from over 3.7 million sows.

Whether you're a tech-savvy producer, data-minded researcher, or a practical problem-solver looking to do more with less, this episode brings the future of smart farming straight to your ears.

What You'll Learn:

• How Sensortronic is replacing dashboard overwhelm with automated alarms and plug-and-play IoT
• Why Rotecna ditched gateways for independent sensor connectivity
• The importance of user-friendly tools in tech adoption on farms
• Insights from a massive 16-year dataset on PRRS filtration efficacy
• How producers are modernizing old barns for better airflow and feed delivery
• What makes data integration actually work in day-to-day farm life

Featured Voices:

🎙️ Dr. Casey Bradley – Host, animal nutritionist, and systems thinker
🛠️ Oscar Toledano – Global Sales Director, Rotecna
📈 Dr. Cesar Corzo – Associate Professor, PERS monitoring project lead
📊 Dr. Xiaomei Yue – Postdoctoral Associate, data modeling and spatial analysis
🧰 Scott Preston – Regional Sales Manager, PigTek
🗣️ Michelle Workman – Sales Account Manager, PigTek

Visit animistic.co to learn more, or email [email protected] for questions and guest inquiries.

Subscribe now and join us as we bring science and heart together—across pigs, poultry, and pets.

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In this vibrant episode of The Real P3 Podcast, Dr. Casey Bradley sits down with international thought leaders from Natural Remedies and Barentz to explore the evolving landscape of animal nutrition. Live from World Pork Expo 2025, the conversation spans innovation, partnerships, cultural values, and product breakthroughs that are reshaping the way we approach swine, poultry, and pet health.

🎙 Featured Guests:

Dr. Narender Reddy, Executive from Natural Remedies, shares the company’s botanical-driven vision for animal health, grounded in over 50 years of science, nature, health, and happiness.

Jordyn Studer, Technical Services at Barentz, discusses the U.S. rollout of Kolin Plus—a powerful phytoactive alternative to choline chloride.

Ajay Kumar, Global Sales Leader at Natural Remedies, offers a candid look at the company’s conscious culture, from employee empathy to meditation-driven resilience.

John DeVoss, President of Barentz Animal Nutrition North America, outlines the company’s strategic shift toward specialty feed additives and their mission to be a value-added partner to feed mills and integrators.

🧪 Key Highlights:

Natural Remedies’ four pillars: Nature, Science, Health, and Happiness—a holistic innovation framework.

The rise of phytoactives as scientifically validated, antibiotic-free solutions for global producers.

Inside look at Natural Remedies’ R&D center and their contributions to global pharmacopeias.

Barentz’s successful U.S. introduction of Kolin Plus, validated through on-farm trials showing improved feed efficiency and antioxidative gut health effects.

A cultural exchange on empathy, meditation (Vipassana), and long-term partnership values that distinguish these companies in the global feed additive space.

🌎 Global Collaboration:
Hear how the strategic alliance between Natural Remedies and Barentz is delivering innovation faster than ever—combining deep botanical knowledge with U.S. market expertise to deliver holistic solutions for producers and formulators.

📍 Live from World Pork Expo 2025

Follow our guests on LinkedIn to continue the conversation. To learn more about The Real P3 and stay updated on future episodes, visit www.animistic.co or email [email protected]. 

Subscribe today and thrive with us as we bring science and heart together—across pigs, poultry, and pets.

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The Final Episode of The Real P3 Podcast

In this special final episode of The Real P3 Podcast, hosts Casey and Philip reflect on the podcast’s incredible four-year journey, featuring nearly 200 guests and countless valuable conversations about agriculture and swine production. This episode is both a farewell and a celebration, marking the conclusion of a chapter that has brought together global experts to share insights, challenges, and solutions.

Philip opens the discussion with reflections on the daily challenges of pig farming, emphasizing the importance of teamwork, leadership, and training in managing a successful swine operation. His stories highlight the dedication and care that goes into running a farm, offering listeners a glimpse into the real-life applications of many topics covered throughout the podcast.

Casey looks back on how The Real P3 started with a focus on problems, pigs, and producers—the core elements of swine production. Launching during the global pandemic, the podcast was able to connect people across the world when face-to-face interactions were limited. The accessibility to experts and the need for knowledge made this podcast a valuable resource for professionals seeking insights during uncertain times. Casey also talks about how the podcast has helped her grow both personally and professionally, providing a platform to meet and learn from inspiring individuals in the agriculture sector.

A key theme in this episode is the idea of evolution. While The Real P3 is ending, both Casey and Philip see this as a transition rather than a full stop. The content will continue on a new platform: Coffee in the Barn Podcast. This new venture will allow for expanded discussions on resilience, animal nutrition, and professional development, reaching a broader audience beyond swine production. The podcast will also focus on leadership, strategy, and personal development, helping professionals across various sectors thrive.

Throughout the episode, the hosts express deep gratitude to the guests who have shared their time and expertise, and to the loyal listeners who have supported the podcast. Casey and Philip reminisce about memorable episodes and discuss the profound impact these conversations have had on their own perspectives. Philip, in particular, highlights how participating in the podcast helped him expand his network and gain new insights into agricultural resilience.

As the episode progresses, the hosts look toward the future. Coffee in the Barn Podcast will be a space for ongoing conversations about the intersection of agriculture, leadership, and personal growth. The platform will also explore new ways to communicate with consumers about agricultural practices, continuing the legacy of open dialogue that The Real P3 fostered.

In closing, Casey reflects on the legacy of The Real P3. The podcast may be ending, but its mission to connect, inform, and inspire will live on through its archive of episodes and the ongoing work of its hosts. Philip echoes this sentiment, noting that the relationships and knowledge built through the podcast will continue to grow in new ways.

Both Casey and Philip invite their audience to follow them to Coffee in the Barn Podcast, where they will continue to bring the same passion and commitment to fostering important conversations in agriculture.

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In this engaging episode of the RealP3 Podcast, Philip hosts a profound conversation with Mike Brady, an esteemed agricultural consultant and land agent from Ireland. With over 40 years of experience in the agricultural sector, Mike offers invaluable insights into the complexities of succession planning, sustainable farming practices, and the unique agricultural landscape of Ireland. This episode is a treasure trove of knowledge for anyone involved in or interested in the future of farming, from the challenges of generational transitions to the broader implications of environmental sustainability in agriculture.

Key Learnings:

1. Succession Planning in Agriculture: Succession planning is a critical, yet often challenging, process in farming communities worldwide. Mike delves deep into this topic, sharing his observations from over four decades of experience. He highlights the common misconception about the aging farming population, explaining that while statistics might show a high average age, the reality is that younger farmers are often running the farms long before they officially take over ownership. This phenomenon is particularly pronounced in Ireland, where cultural and historical factors play a significant role in land tenure and inheritance.

Mike discusses the typical succession timeline in Ireland, where farm ownership usually transitions when the current owner reaches pension age, around 66 years old. He also points out the incentives for early succession, such as tax exemptions for farms transferred before the successor's 35th birthday. This system not only encourages younger generations to take the reins but also ensures that farms remain in the hands of those most capable of managing them.

A particularly poignant story Mike shares is about a farmer in his 80s who struggled with passing on his farm due to unresolved feelings from his own experience of succession. This highlights the deeply personal nature of succession planning and the importance of addressing emotional as well as practical concerns.

2. The Role of Advisors in Succession Planning: Mike emphasizes the crucial role of trusted advisors in facilitating succession. Whether it's an agricultural consultant like himself, a farm accountant, or a specialist in succession planning, having an impartial third party can help families navigate the often difficult conversations around farm transfer. Advisors bring a wealth of experience and can offer practical solutions that balance the needs of all parties involved.

For example, Mike recounts a case where he helped a family transition their farm to the next generation. By laying out clear options and potential outcomes, he was able to guide the family through a process that could otherwise have led to conflict and division. His approach is grounded in practicality, focusing on what will work best for the family and the farm in the long term.

3. Ireland's Agricultural Landscape: Ireland's agricultural sector is unique in many ways, shaped by its history, climate, and the policies of the European Union. Mike provides an overview of the current state of farming in Ireland, noting that while the average farm size is relatively small, around 33 hectares, Irish farmers have found ways to make these holdings viable. Dairy farming, in particular, stands out as the most profitable enterprise, with over 90% of Ireland's dairy produce being exported.

Mike explains that the removal of EU milk quotas in 2015 allowed Irish dairy farmers to capitalize on their climatic advantage, leading to a significant increase in milk production. However, this growth has also brought new challenges, particularly in terms of environmental sustainability. Mike discusses the balancing act between increasing production and reducing the environmental impact, a topic that is gaining increasing importance in agricultural policy discussions both in Ireland and globally.

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In this insightful episode of the RealP3 Podcast, host Casey Bradley welcomes Diego Navarro, a seasoned swine nutritionist who has ventured into the fascinating world of pet nutrition. With a strong background in swine nutrition, Diego shares his journey of transitioning into companion animal nutrition while continuing his work with livestock species. The episode delves into the synergies between human, livestock, and pet nutrition, exploring how Diego's company leverages plant extracts to create innovative solutions for various industries.

Throughout the conversation, Diego reflects on the similarities and differences between formulating diets for livestock and companion animals, highlighting the challenges and learning curves he encountered. He discusses the importance of transparency and communication in the pet food industry, addressing the misconceptions and misinformation that often surround pet nutrition. The discussion also touches on the complexities of pet food formulation, particularly the flexibility and unique ingredients used in pet diets compared to traditional livestock feeds.

Diego and Casey explore the significant role of research in developing effective nutritional solutions, emphasizing the need for continuous learning and adaptation in the field. The conversation also covers the impact of consumer demands on pet food manufacturing, particularly the growing trend towards natural and sustainable ingredients.

As the episode progresses, Diego shares his experiences attending industry expos and conferences, noting the differences between the swine and pet nutrition sectors. He expresses his passion for research and his desire to contribute to both the swine and pet industries, highlighting his ongoing projects and future goals.

Key learnings from this episode include the importance of adapting to new challenges in nutrition, the critical role of transparency in building consumer trust, and the value of research in advancing nutritional science. 

Diego's journey from swine to pet nutrition serves as an inspiring example of how professionals can apply their expertise across different species, contributing to the overall improvement of animal health and well-being.

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In this week's episode we are joined by Michael Martin, a passionate advocate for sustainable farming and university lecturer in animal science and nutrition, he shares insights from his global travels as a Nuffield Scholar. Hailing from southeast Ireland, Michael explores agricultural practices in regions like Indonesia, the United States, and Chile, offering a comprehensive view of the challenges and opportunities in modern agriculture. 

Key Learnings and Discussion Points:

1. Global Focus Program (GFP) Experience: Michael reflects on his journey through six countries as part of the Nuffield Scholars' GFP. He contrasts the labor-intensive farming in Indonesia with the large-scale operations in the U.S. and the sustainable practices in Europe and Chile. His experience provided valuable insights into the cultural differences and challenges faced by farmers worldwide.
2. Sustainability vs. Scale: The episode highlights the paradox of sustainability in large-scale agriculture, particularly in California, where vast desert areas have been transformed into productive farmland. Michael contrasts the U.S.'s focus on quantity with Europe's emphasis on environmental sustainability, illustrating the different priorities and challenges in these regions.
3. Role of Subsidies: Michael discusses the critical role of subsidies in maintaining family farms in Ireland. He acknowledges the risks of dependency on subsidies and stresses the need for resilient business models that can withstand changes in subsidy policies.
4. Challenges of Family Farms: Michael expresses concern over the declining number of family farms in Ireland, a trend seen globally. He discusses the pressures on small farms from expanding large agricultural operations and the broader social and economic impacts of this shift. Michael emphasizes the cultural and economic importance of preserving family farms.
5. Education and Innovation: As a university lecturer, Michael is passionate about educating future farmers. He shares his teaching approach, which integrates practical on-farm experiences with classroom learning, and highlights the importance of innovation in agriculture, especially in sustainable practices and animal nutrition.
6. Global Agricultural Practices: Michael reflects on the varying approaches to sustainability he observed during his travels. He contrasts the large-scale, production-focused farming in the U.S. with the environmentally conscious practices in Europe, highlighting the cultural differences in attitudes towards farming.
7. Future of Farming: Looking ahead, Michael expresses both optimism and concern. He is hopeful about innovation addressing agricultural challenges like climate change and food security but warns of the risks posed by farm consolidation and the growing influence of large corporations. Michael advocates for a balanced approach that supports both large-scale operations and small family farms to maintain diversity and resilience in the agricultural industry.

This episode offers a deep, thought-provoking exploration of the complexities facing modern agriculture. Michael Martin’s insights provide valuable lessons for farmers, policymakers, and anyone interested in the future of food production. Whether directly involved in agriculture or simply curious about its global challenges, listeners will find this episode rich with knowledge and perspective.

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