You did everything right. The conversation was warm, she was nodding, she even said "this is exactly what I've been looking for." And then you said the price — and something shifted.

Here's the truth most people will never tell you: she decided before you finished the sentence. And it wasn't about the number (hint: it had something to do with your nervous system).

In this episode, Gen breaks down co-regulation — the silent conversation happening between two nervous systems — and why your customer feels your hesitation long before she hears your words. Most people don't need a better script. They need to do the nervous system work. That's what we unpack inside this episode.

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