Did you know most rebrands actually weaken your authority because they’re fixing the part of your business that wasn’t broken in the first place? Let’s pull back the curtain on what actually builds a powerful brand, and why most entrepreneurs are chasing the wrong kind of visibility.

In this episode, brand strategist Beatrice Gutknecht dismantles some of the most common branding myths coaches and consultants are still holding onto, starting with the idea that your logo matters more than your positioning.

We dig into what truly builds brand equity, how to create an unforgettable experience for your audience, and the exact things to focus on if you want your brand to stand out, without sounding like every other AI-written post. 

Your brand isn’t your colors, fonts, or fancy logo. It’s how people experience you, through every touchpoint, every team member, every decision. 

If you’re ready to build a brand that actually means something, and moves people to choose you, you’ll want to hit play now.

For full show notes and links, please visit: https://samanthariley.global/podcast/650/

Samantha Riley xx

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